Easy Trip App: Analysis of Delhi Tourist Market and Marketing Strategy
VerifiedAdded on 2022/12/29
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Report
AI Summary
This report provides an analysis of the Delhi tourist market, focusing on the introduction of the Easy Trip app. The report examines the market's characteristics, including the target audience of young people and students, and the importance of providing convenient services to tourists. The Easy Trip app is designed to assist tourists by offering features such as itinerary generation, language translation, currency conversion, and location-based emergency services. The Baha'i Lotus Temple is highlighted as a key landmark. The report discusses the marketing strategy, including the use of digital marketing, social media, and a marketing mix comprising product, price, place, and promotion. The pricing strategy focuses on low costs, while the promotion emphasizes providing accurate information to enhance the visiting experience. The report concludes by emphasizing the role of smartphones in guiding tourists to famous landmarks in Delhi.
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