Easy Trip App: Analysis of Delhi Tourist Market and Marketing Strategy

This report provides an analysis of the Delhi tourist market, focusing on the introduction of the Easy Trip app. The report examines the market's characteristics, including the target audience of young people and students, and the importance of providing convenient services to tourists. The Easy Trip app is designed to assist tourists by offering features such as itinerary generation, language translation, currency conversion, and location-based emergency services. The Baha'i Lotus Temple is highlighted as a key landmark. The report discusses the marketing strategy, including the use of digital marketing, social media, and a marketing mix comprising product, price, place, and promotion. The pricing strategy focuses on low costs, while the promotion emphasizes providing accurate information to enhance the visiting experience. The report concludes by emphasizing the role of smartphones in guiding tourists to famous landmarks in Delhi.

Delhi tourist market
use their smartphone
to point the spp of
famous landmarks

MAIN BODY
Tourist market is considering all persons and businesses that are usually buy and sell
tourism product and services. The meaning of tourism is to spending the precious time in
wandering and visiting the other places. Delhi is india's capital territory where population is high
and also having number of visiting places. People every year comes from other country and city
to visit the different places and enjoying the tourism facility that increases that supports to make
strong economy. To make the easy way for tourists a new application in smartphone of people is
Easy Trip is planning to introduce that will help people to select the best places to visit. This app
covers different features such as Tarvel itinerary generator, language translator, currency
converter and location based emergency services that will attracts the number of people who
wants to travel and willing to see historical and attractive places. The targeting people are
youngsters and students who comes to Delhi and wants to spend their precious time. This city is
highly populated so many problems are facing by travellers where it is important to bring a new
service that can help to target the potential people and sale them travelling services. The selected
landmark for Easy Trip is Baha'i Lotus Temple that is located in Delhi. Many people comes to
see this landmark as it build in flower like shape. This is cost saving and time saving services
which become easy for customers to make right decision. Thus, it become prominent in
attraction in the city. This app will be considered as beat brand as most of people have stated to
use because it is easily understandable. By using the Macromms proposal many customers have
attracted towards such tourist. In this, trip adviser are using the different marketing channel and
advertisement that helps to provide the right information and reach the targeted customers.
In plan of introducing Easy Trip app, marketing mix is being uses by marketing manager
that focuses on product, place, promotion and price. In product it is launching an application that
become easy for people to select the best visiting place at decided landmark that can help to
manage the all activities and functions effectively. In pricing strategy, lower or nominal pricing
strategy is uses as it is operating by internet which is cost saving for people. Delhi is selected
place or location where more than 15m people comes to visit other places and spending their
holidays. This create the value of places and make more memorable. In promotion, digital
marketing, social media, and apps are being uses that provides the right information to people
and increase the visiting experience. This make feel people comfortable and safe in changing
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market as destination is selected by people. Therefore, it has explained tourists visiting Delhi by
using their smartphone and point out the famous landmarks.
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References
Features of Easy Trip app. 2020. [Online]. Available through:
<https://www.innofied.com/12-features-to-develop-a-top-notch-travel-app/>
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