Easy Wash: Comprehensive Analysis of Customer Survey Responses

The provided document presents the results of a customer survey conducted for Easy Wash, a car wash service. The survey gathered data on customer demographics, car ownership, and current car washing habits. Key findings include the age distribution of respondents, with a significant portion falling between 17-35. The majority of respondents own a car or plan to get one, primarily owning SUVs and sedans. Most customers currently wash their cars at home or use drive-through car washes. The survey explores preferences for an 'On the Go' car wash service, revealing that low prices, convenience, and speed are key attractors. A large majority would like to see Easy Wash offer detailing services and a loyalty program with point accumulation. The survey responses provide valuable insights into customer preferences and potential service improvements for Easy Wash, including the demand for detailing services and the implementation of a customer loyalty program.

Easy Wash
1 / 11
47.17% 25
35.85% 19
13.21% 7
3.77% 2
Q1 What age are you between?
Answered: 53 Skipped: 0
TOTAL 53
17-25
25-35
35-45
45-55
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
17-25
25-35
35-45
45-55

Easy Wash
2 / 11
92.45% 49
7.55% 4
Q2 Do you own a car or planning to get one in the next 6 months?
Answered: 53 Skipped: 0
TOTAL 53
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Yes
No

Easy Wash
3 / 11
28.30% 15
35.85% 19
20.75% 11
11.32% 6
3.77% 2
Q3 What kind of vehicle do you own?
Answered: 53 Skipped: 0
TOTAL 53
Sedan
SUV
Coupe
Truck
I don't own a
vehicle
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Sedan
SUV
Coupe
Truck
I don't own a vehicle

Easy Wash
4 / 11
28.30% 15
39.62% 21
32.08% 17
Q4 How do you mainly wash/clean your car?
Answered: 53 Skipped: 0
TOTAL 53
Myself at home
with my own...
Using a drive
through car...
Hire a mobile
detailer
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Myself at home with my own equipments
Using a drive through car wash
Hire a mobile detailer

Easy Wash
5 / 11
20.75% 11
47.17% 25
24.53% 13
7.55% 4
Q5 Whats the occasion for you to clean your car?
Answered: 53 Skipped: 0
TOTAL 53
For pleasure
Taking care of
the car
For special
occasions
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
For pleasure
Taking care of the car
For special occasions
Other

Easy Wash
6 / 11
Q6 How often do you go at a Car Wash?
Answered: 46 Skipped: 7

Easy Wash
7 / 11
39.62% 21
20.75% 11
30.19% 16
9.43% 5
Q7 What would attract you to use a "On the Go" car wash service?
Answered: 53 Skipped: 0
TOTAL 53
Low Prices
Location
Someone does
it for me
Quantitive
work and mor...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Low Prices
Location
Someone does it for me
Quantitive work and more options

Easy Wash
8 / 11
56.60% 30
35.85% 19
3.77% 2
3.77% 2
Q8 How long do you think it should take for a "On the Go" car wash
service?
Answered: 53 Skipped: 0
TOTAL 53
10 minutes
15 minutes
20 minutes
25 minutes or
more
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
10 minutes
15 minutes
20 minutes
25 minutes or more

Easy Wash
9 / 11
67.92% 36
32.08% 17
Q9 Would you like to see Easy Wash add detailing as an additional
service?
Answered: 53 Skipped: 0
TOTAL 53
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Yes
No

Easy Wash
10 / 11
100.00% 53
0.00% 0
Q10 Should Easy Wash add a system for our customers to accumulate
points after each wash?
Answered: 53 Skipped: 0
TOTAL 53
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Yes
No

Easy Wash
11 / 11
35.85% 19
22.64% 12
41.51% 22
Q11 What kind of reward you would like to receive after a certain number
of customer points?
Answered: 53 Skipped: 0
TOTAL 53
Free car wash
Discount on
Megular's...
Costco Gift
Card
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES RESPONSES
Free car wash
Discount on Megular's products
Costco Gift Card