IMAT5211: E-Business Strategy Proposal and Implementation for EasyDNS

This report presents an e-business strategy proposal for EasyDNS, focusing on enhancing its current e-business activities. The report begins with a research question addressing the e-business strategies organizations need to succeed. It details the research methodology employed, incorporating both qualitative and quantitative approaches. The core of the report outlines the strategy, emphasizing changes in marketing, client outreach, and supply chain management. It proposes the implementation of virtual markets, 4 P strategy, and various marketing strategies, including social media, e-business advertising, and affiliated marketing. The plan includes a detailed implementation schedule with tasks and durations. The report also addresses infrastructure changes, benefits, and methods for measuring success. The report emphasizes the importance of these strategies to improve business management, increase brand value, and better the corporate image of EasyDNS.

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Running head: E-BUSINESS
E-BUSINESS
Name of the Student
Name of the University
Author note
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Table of Contents
Research question............................................................................................................................2
Report..............................................................................................................................................3
Introduction..................................................................................................................................3
Business Scenario........................................................................................................................4
Strategy that is to implemented and their benefits.......................................................................4
Plan..............................................................................................................................................7
Changes that are to be made in infrastructure.............................................................................9
Conclusion.................................................................................................................................11
References......................................................................................................................................13

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The topic chosen is: -
e. Proposal and justification for an e-business strategy. (The organisation must have little
or no significant e-business activity now.)
 Outline the strategy and summarise the main changes expected in the organisation.
 Implementation plan should show how the changes will be achieved.
 Identify the benefits and explain how they can be measured.
Research question
Research Question: What are the e business strategies that business organizations need to deploy
to succeed?
Reason of selecting this question: The major reason of choosing the question is to understand
the strategies that are imbibed by the business organizations in order to perform proper business
management. The major reason of selecting the topic of marketing strategies includes the fact
that the business organizations are mainly focused on gaining dominance in the global market.
For gaining this control over the global market the main aspect that must be taken into
consideration includes proper searching process of consumer’s online, establishing authority in
global scale, understanding of the inbound marketing processes and proper relationship building.
For understanding these aspects performing a research regarding the marketing strategies must
be performed. Performing research regarding the marketing strategies will help in understanding
the processes that will help in achieving the basic goals of the business organizations that uses
the e business platform.
Research Methodology

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The research methodologies that are used in this report are both qualitative and
quantitative methodology.
In the initial stage of the research starts with secondary qualitative method. In this method peer
reviewed journals are taken into consideration. In this case the journals that are well authorized
are taken into consideration. In this phase the basic understanding of the terminologies that are
important in the execution of the project are made. This is one of the major reason that
functioning of the project is performed in a proper and efficient manner. After this stage primary
qualitative research is performed. In this case the research team is developed and a survey is
conducted. A set of questionnaire is prepared and the survey is conducted as per the survey
questions. Random sampling technique is used in this process. In this process random set of
population is selected who are indulged in the functioning of the functioning of the e business
execution stage. This is one of the major reason that data that was gathered included data and
point of view of the employees of vivid ranks and this helped in understanding the pros and cons
of different marketing strategies that are used in e business. Usage of secondary qualitative
research is also performed. This research helped in gaining numeric values regarding the
acceptance of the marketing strategy of the e business. Completion of the entire research process
provided a vivid and precise descriptive understanding of the entire marketing strategies that will
be helpful in the functional process.
Report
Introduction
This report will provide appraisal to strategies that will be used in the business
organizations. A proper description of the architecture will also be provided. Interface as per

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their standards are also provided. Comparison of the e business with the traditional methods were
provide. Benefits and disadvantages are also provided. Migration plan will also be stated along
with the high level diagram of the architecture. Justification of the usage of the e business
strategies will be stated. The business organization that is chosen is EasyDNS.
Business Scenario
EasyDNS already has e business instilled in the process, this is one of the major activity
that leads to better business management is procured. Despite the implementation of the e
business process, there are several issues that affects EasyDNS in a negative manner. Hence a
change in the entire scenario is to be detected. Hence implementing innovative strategies are
required in the functioning of the EasyDNS. Few strategies that are required for bettering of the
business processing is stated in the report. The main aspect that will be taken into consideration
includes the fact that better management of the project can be performed with constant bettering
of the research and development team of the e business set up. The following strategies can be
implemented or better commencing of the business assessment.
Strategy that is to implemented and their benefits
The main change that is expected in the strategy of the business management includes
implementation of e business in the field of reaching out to the clients and providing proper
delivery to them. For this implementation of change these steps are to be followed: -
Virtual markets as per the e business has been one of the major aspect that provides better
understanding of the social and profound changes that are required to be made. Cost evaluation is
also performed in a better manner. Usage of the 4 P strategy can be used for increasing the
efficiency of the marketing management. The main concern of e business strategies are to attract

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the mass, engage the same (Laudon and Traver 2016). Retain the attracted mass, learn about the
issues that are present among the clients of the business organization. Relate the issues that are
present are also considered. Strategies that are taken into consideration includes strategies that
are related to increase in brand value of the entire system, bettering of the corporate image and
focussing on the benefits that are to be performed. The strategies that are the major concern
includes entry level strategies, experimental strategies, assortment of incremental strategies,
Nichiny strategies and consolidation strategies, relational strategies, knowledge based strategies,
transactional strategies, profit based strategies (Hiles and Hon 2016).
In case of the entry strategies, day to day management is required. MIS and computer
focussed approach is required. Extending of the current plan along with performing minor
changes will be required. This strategy will help in e business to enter the market. After
implementing this strategy, experimental strategies are implemented. In this section, competition
oriented strategies are to be implemented. In this case the ain aspect that is taken into
consideration includes implementation of social media strategy, E business advertising strategy
and E business growth strategy (Saebi and Foss 2015).
Usage of social media as a strategy of e business has been increasing. Setting up of
company blogs and creation of account in Twitter will help the clients of the business
organizations to properly manage the business execution process. Previously this building of a
bridge in between the business organization and the clients were difficult and hence the
management process was one of the major concern and cost effectiveness was initially very low.
Usage of the e business advertising strategies re also considered to be important in the
functional process. Pay per click advertising has been one of the most important strategies that
are used. This is one of the major aspect benefits the business organization. The reason behind

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this aspect is that the advertising system reaches the crowd. As the crowd themselves gets
benefited from watching the advertisement, they watch the advertisement and hence they get to
know about the products that are used as the prop in the business organization. Hence gaining
knowledge regarding the functionality of the product also gets popular (Thamir and Poulis 2015).
The previous generation of the business organizations mainly failed as the advertisements that
are created by them are mostly avoided by the crowd and hence information regarding their
products did not reach the public.
Usage of the E Business growth strategy has been one of the main strategy that is used by
the e business organisation. Affiliated marketing strategy is used. In case the business
organization is not evolving, chance of risk mitigation process gets difficult. In case of using the
affiliated marketing strategy the cost that is implemented is low (Wang, Mora and Raisinghani
2015). Other personnel take responsibility of the products that are to be sold and against the
initiative that they take they receive a certain amount of commission. In this case the sae target
audience is targeted by more than one entity and hence the sales rate increase expectancy can be
made. Previously this advantage was not present. Hence sales rate was not as high as after the
usage of the affiliated marketing process.
After following of the strategies, consumer franchise will get benefitted. The other 2
sectors that get affected includes ownership franchise and the supply chain effectiveness
franchisees.
In case of the ownership franchise, cost of ownership, value added relationships are the
main concerns on which the strategies are to be developed or bettering of the business
management of the EasyDNS system. Service quality has been also one of the main concern of
the ownership franchise. In case of the usage of e business in the field of the supply chain

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management process the main strategy that must be followed includes creation of multiple
distribution point and having a single master controller of all the distribution points (Gerow,
Thatcher and Grover 2015). This is one of the major strategy that will help EasyDNS to reach
out to the clients in a faster rate. This is one of the major aspect that better distribution of
products will be done and the clients will stay happier and the functional process will get better.
Proper reaching out to the clients will prevent EasyDNS from suffering from the
outbound reacted issues. Creation of a website that will track the supply process of EasyDNS
will help in benefitting the functional process of the business organization. The business
organization can track the valet who will be allotted with the delivery process and case of wrong
delivery can be prevented. Previously this strategy was not implemented by EasyDNS this
affected the supply chain management process.
Proper data collection of the number of deliveries a valet is making in a single day as
well as their destination must be noted by the central authority. This will help in deciding the
product that the valet is to deliver. In this case of a valet is traveling in a particular direction, and
another product is to be delivered in a similar location that valet will be allotted with that product
also (Ashley and Tuten 2015). In his case the min advantage that will be received includes the
fact that the number of valet that is being used can be kept under a check. In case the number of
valet that is being allotted can be reduced then more diverse delivery of products can be made in
a better manner. Previously this benefit was not received by EasyDNS. This strategy will benefit
the business organization in a drastic manner in case of supply chain management process.

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Plan
Task Name
Duratio
n
Start Finish
Planning 13 days
Thu 23-08-
12
Mon 10-09-
12
Planning 3 days
Thu 23-08-
12
Mon 27-08-
12
Performing
secondary research
4 days Tue 28-08-12 Fri 31-08-12
Perfuming
qualitative research
5 days
Mon 03-09-
12
Fri 07-09-12
Understanding
requirement
1 day
Mon 10-09-
12
Mon 10-09-
12
Architecture
development
10 days
Tue 11-09-
12
Mon 24-09-
12
analyzing the
requirement
2 days Tue 11-09-12
Wed 12-09-
12
developing
infrastructure of e
business
3 days
Thu 13-09-
12
Mon 17-09-
12
testing of the
infrastructure
4 days Tue 18-09-12 Fri 21-09-12
mitigating issues in 1 day Mon 24-09- Mon 24-09-

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infrastructure 12 12
Strategy analysis 13 days
Tue 25-09-
12
Thu 11-10-
12
analyzing
strategies
2 days Tue 25-09-12
Wed 26-09-
12
Implementation of
the e commerce
strategies
5 days
Thu 27-09-
12
Wed 03-10-
12
success measuring
of strategies
6 days
Thu 04-10-
12
Thu 11-10-
12
Project closure 7 days Fri 12-10-12
Mon 22-10-
12
Testing of issues
present after
implementation of
the strategies
2 days Fri 12-10-12
Mon 15-10-
12
Mitigating the
issues
5 days Tue 16-10-12
Mon 22-10-
12
Changes that are to be made in infrastructure
The changes that are required to be made as per the data transaction for better analysis of
the business management includes inclusion of the cryptography, Digital signatures and digital
signatures.

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In case of the symmetric cryptography usage, securing of information that is being
transmitted through the public networking system. In this case, both end parties agrees to use a
single private key and that private key is used or decryption of the data. This will increase the
robustness in the process of data transaction system. Again in case of using of the asymmetric
cryptography process the main aspect that will be considered includes dividing of the public key.
In this process, the employee of EasyDNS will generate 2 keys and one key will be made public,
whereas the other key will be kept private (Cawsey and Rowley 2016). The private key will be
sent to the destined receiver and on using the private key the destined user can access the data
that are to being transacted.
In cases the digital signatures are also considered as the public key. In case the receiver
who is receiving the data cannot provide the proper digital signature that was initially provide by
the owner and a reference of the same is stored, data processing will not get functional. Digital
certificates helps in better understanding of the receiver and hence the management of the data
security will get maintained (Ballestar, Grau-Carles and Sainz 2016). With the help of the digital
certificate allotment the main benefit that will be provided includes the fact that the only
personnel with the digital certificate will be having the authority to commend change in the
website.
Legal agreements are to be fulfilled. This ensures that management of the legal issues of
the website will get performed in a proper manner. Agreements with lawyers regarding the e
commerce laws and regulations must be made in the initial stages in order to stay protected from
the legal issues that are based on the e commerce platform.
A separate secured payment process must be set up that will be based on digital platform.
This is one of the main reason that the functional process will be conducted as per the usage of

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the terminology of product and service transaction (Jamali et al, 2017). Collaboration with
PayPal will help in securing the payment method. This is one of the major aspect that will benefit
the cash transaction process.
A webserver is required. This web server is used for hosting the e commerce website that
is used by the e business system. Usage of server software is also required. The reason of the
need of the server software is that this terminology is mainly related to the request that are made
by the clients (Heeks, Subramanian and Jones 2015). Web tools are required for completion of
the designing of the website. An efficient database system will be required which will help
EasyDNS to perform proper storing of the data that will be generated in the process.
Transfer control protocol and Internet protocol must be used in the functioning of the
entire system terminology. The common TCP/IP that can be used includes HTTPS, HTTP and
FTP. These protocols are used for seamless performance of the entire business system.
Downloading of data from other websites gets easy and hence analysis process gets easier (Chi
et al, 2017).
Conclusion
From the above discussion, it can be stated that the e business management process has
been growing. This is one of the major aspect that will help in better commencing of the business
execution process. Several strategies are stated in this report that will benefit the functioning of
the business organization that will use E-business technology. Several changes are to be
implemented in order to project the management of the entire system. E-business is one of the
highly growing phenomenon. The acceptance of E-business has been high. The reason of this
high acceptance rate of the platform of e business is due to the fact that the management of

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business with the help of this platform has got easier. This is one of the major reason that
efficiency in the business management has got higher. Due to the drastic globalization process
technology evolvement has been very high. The main aspect that is taken into consideration
includes better transaction of the business and consumers. Many e business models are set up
that are used by the business organization. Different strategies are used in the commencing of the
project as per bettering the executional process. This report will provide a critique analysis of the
e business strategies that are used.

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References
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study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Ballestar, M.T., Grau-Carles, P. and Sainz, J., 2016. Consumer behavior on cashback websites:
Network strategies. Journal of Business Research, 69(6), pp.2101-2107.
Cawsey, T. and Rowley, J., 2016. Social media brand building strategies in B2B
companies. Marketing Intelligence & Planning, 34(6), pp.754-776.
Chi, M., Zhao, J., George, J.F., Li, Y. and Zhai, S., 2017. The influence of inter-firm IT
governance strategies on relational performance: The moderation effect of information
technology ambidexterity. International Journal of Information Management, 37(2), pp.43-53.
Gerow, J.E., Thatcher, J.B. and Grover, V., 2015. Six types of IT-business strategic alignment:
an investigation of the constructs and their measurement. European Journal of Information
Systems, 24(5), pp.465-491.
Heeks, R., Subramanian, L. and Jones, C., 2015. Understanding e-waste management in
developing countries: Strategies, determinants, and policy implications in the Indian ICT
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Hiles, A. and Hon, F.B.C.I., 2016. E-business service level agreements: Strategies for service
providers, e-commerce and outsourcing. Rothstein Publishing.

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Jamali, G., Karimi Asl, E., Hashemkhani Zolfani, S. and Šaparauskas, J., 2017. Analysing larg
supply chain management comoptitive strategies in iranian cement industries. Economics and
Management.
Kahre, C., Hoffmann, D. and Ahlemann, F., 2017. Beyond business-IT alignment-digital
business strategies as a paradigmatic shift: a review and research agenda.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Saebi, T. and Foss, N.J., 2015. Business models for open innovation: Matching heterogeneous
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Thamir, A. and Poulis, E., 2015. Business intelligence capabilities and implementation
strategies. International Journal of Global Business, 8(1), p.34.
Wang, F., Mora, M. and Raisinghani, M.S., 2015. Web-based decision support for e-business
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