Creative Brief for EasyGym Advertising Campaign - CADV4007, 2018

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Added on  2023/06/12

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Creative Assignment
AI Summary
This creative brief outlines a marketing campaign strategy for EasyGym, a no-contract gym chain. The campaign targets youngsters aged 16-25, aiming to increase revenue and brand popularity. It details the target audience's demographics, income, education, profession, and location, emphasizing health and fitness consciousness. The brief leverages consumer insights, such as the target audience's tendency to join and leave gyms, hence EasyGym's no-contract policy. The brand is positioned as a provider of unique gym experiences with benefits including improved health, enhanced lifestyle, and social interaction. The core message focuses on EasyGym's no-contract policy and its ability to help members achieve their desired physique. The campaign employs social media marketing, university outreach, mobile messaging, and website distribution. The budget allocates funds to national and local marketing, in-store promotions, public relations, content marketing, social media, online advertising, web development, market research, sales campaigns, and corporate branding, with a detailed timeline for each activity.
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