E-Marketing Strategy Report: EASYGYM, Course Name, University

This report presents a detailed e-marketing strategy for EASYGYM, outlining the implementation plan to achieve specific objectives. It covers critical aspects such as website design and usability, including navigation menus, checkout processes, and error indicators. The report emphasizes Search Engine Optimization (SEO) techniques, listing search engines, directories, and portals for listing the website and strategies for monitoring and optimization. It also includes a communications and promotions strategy, detailing online advertising, email marketing, public relations, collaborative programs, banner ads, and social media promotions. The report also addresses revenue generation through e-commerce services, affiliate marketing, text link advertising, website sponsorships, paid blogging posts, and directory listings. Furthermore, the report includes wireframes for the home page and banner ads, along with sample email copy and a list of potential collaborative websites. The report aims to enhance customer engagement, drive traffic to the website, and increase revenue generation for the EASYGYM brand.

1E-Marketing Strategy for the Brand/Business (EASYGYM)
E-MARKETING STRATEGY FOR THE BRAND/BUSINESS (EASYGYM)
By (student names)
[Course Name]
[Lecture Name]
[University Name]
[City where the university is located]
[Date]

2E-Marketing Strategy for the Brand/Business (EASYGYM)
Table of Contents
Section 3: Implementation Plan...................................................................................................................3
3.1 Strategies and Tactics to Achieve your Objectives.............................................................................3
3.1a Design and Usability Factors........................................................................................................3
3.1b Getting Customers Attention –Driving Traffic to the Site: Search Engine Optimization.............5
3.1c Getting Customers Interest, Desire and Action – Driving Traffic to the Site.................................7
3.1d Generating Revenue...................................................................................................................10
Section 4: Customer Service, Relationship and Loyalty Plan............................................................11
Section 5: Time Line for Promotion Strategies..................................................................................14
Section 6: The future.........................................................................................................................15
Reference..................................................................................................................................................16

3E-Marketing Strategy for the Brand/Business (EASYGYM)
EASYGYM BRANDING E-MARKETING LIMITEDLOGIN
HOME | ABOUT | ITEMS | CONTACT US | Search items
Welcome to our online products shop where
we sell our products to our esteemed
customers at a very affordable prices
FEATURED
PRODUCTS
ITEM: ITEM 1
PRICE: $XXX
ITEM: ITEM 2
PRICE: $XXX
ITEM: ITEM 3
PRICE: $XXX
ITEM: ITEM 4
PRICE: $XXX
ITEM PHOTO ITEM PHOTO ITEM PHOTO ITEM PHOTO
Section 3: Implementation Plan
3.1 Strategies and Tactics to Achieve your Objectives
3.1a Design and Usability Factors
Key issues to optimize the design and usability.
There are various key issues that are supposed to be considered in the optimizing the system
design and its usability and they includes the following:
i. Implementation of simplified and functional navigation menus.
ii. Implementing the linear check out processes.
iii. Implementing the clear errors indicators at the checkout.
iv. Implementing a website with fast loading time.
v. Implementing the automated searching options.
vi. Implementing the call of action feature.
vii. Improving the search engine optimization.
Home page wireframe diagram
The e-marketing website will have various web pages that will be linked to each other, however
the website will be having the initial web page called home page and below is the wireframe
diagram indicating its features.

4E-Marketing Strategy for the Brand/Business (EASYGYM)
Brief for website graphic design
The proposed EasyGym e-website is meant to advertise the products to the customers where the
items will be displayed showing their prices and their durability description, however while
developing this website there are various audience who are targeted who includes the men,
women ,children ,and students who will be purchasing various wares including the
shirts ,pullovers, suits, and shoes.
The positioning strategy to be used to advertise the products is by displaying the items on the
home page and link to other items which are not visible on home page , however the displayed
items will have their names, prices and the purchase link.
Content, features, and functionality for the site
The proposed website will have various contents which include:
i. The products names.
ii. Products prices.
iii. The welcome messages texts.
iv. Products images.
However there are various features that are included in the website which includes:
i. Navigation menus.
ii. Searching options.
iii. Menu links.
iv. Shopping cart.
v. Payment gateways.
Among the functions that the system will be having includes the following:
i. System should allow users to login.
ii. System should allow users to create account.
iii. System should display the products prices.
iv. The system should enable the users to add items to shopping cart.
v. System should enable the customers to pay using PayPal, visa card or master card.
Discuss and justify based on your objectives, the positioning strategy, USP and target market
The designing of the proposed system was mainly to add more customers through customer
satisfaction, this is achieved through the positioning strategy where the target customers will be
provided with variety of products versions to choose from, however the unique selling
proposition (USP) will also be applied where there will be series of campaigns to market our
shop products through websites, televisions and news papers, our main target customers are the
men, women and children market.

5E-Marketing Strategy for the Brand/Business (EASYGYM)
Approach for measuring the effectiveness of your website/digital marketing
The proposed system will be measured how effective it is and this is through the design and
usability features, this is achieved through the following approaches.
i. Checking Average time visitors stays on a page.
ii. Checking CTA click through rate.
iii. Checking the website conversion rates.
iv. Checking the website’s bouncing rate.
v. Checking the number of visitor per day.
3.1b Getting Customers Attention –Driving Traffic to the Site: Search Engine Optimization
List of search engines, directories, portals to be listed
i. List of Search engines
a. Google.
b. Bing.
c. Yahoo.
d. Ask.com.
e. AOL.com.
f. Baidu.
g. Wolframalpha.
h. DuckDuckGo.
ii. List of search directories
a. Google
b. Bing.
c. Spoke.com
d. Yahoo
e. Yelp
f. Foursquare
g. Yellow Pages
h. Chamber of Commerce
i. HotFrog.
j. Superpages .
k. Merchantcircle
iii. List of portals where the website will be listed
a. Flipkart.com.
b. Infibeam.com.
c. Ebay.in.
d. Shopping.indiatimes.com.

6E-Marketing Strategy for the Brand/Business (EASYGYM)
e. Shopping.rediff.com.
f. Futurebazaar.com.
g. Homeshop18.com.
h. Yebhi.com.
Search engine listing monitoring and optimization strategies outline
The proposed system requires to be optimized to ensure that it is among the top search list and
this can be achieved through the following strategies:
a. Through target markets businesses analysis. This is done through website analysis,
competitor’s analysis, and initial key words analysis.
b. Through keywords researching and developments. This is achieved through the keywords
analysis, baseline ranking assessment, and setting goal and objectives.
c. Through contents optimizations and submissions. This is done through the creation of
page titles, creating Meta tags, placing strategic searching phrases on web pages and
submitting website to directories (Seth, 2016).
d. Through continuous tests and measures. This is done through performing tests and
measures, and website doing maintenance.

7E-Marketing Strategy for the Brand/Business (EASYGYM)
3.1c Getting Customers Interest, Desire and Action – Driving Traffic to the Site
How the communications/promotions strategy will achieve the stated objects
In order to maintain the customer interests which will result to increased traffic in the website
there are various things that I will have to do which includes:
i. On-line advertising-2 times per year: This is where the adverts of the products are
displayed to the clients through the blogs as adverts which is paid services and it will be
integrated with other services through links to the website.
ii. E-mail marketing-2 times per year: This where the promotion messages are sent to the
customers through their registered email addresses, this service is free that is offered by
email service providers and it is integrated with other services through the website
mailing option.
iii. Public relations-1 times per year: This is a process where the customers will be involved
in the trade using the road shows while the company is doing promotion of its products,
this option is paid where the venue is compensated and paid for.
iv. Collaborative programs-2 times per year: This is where the company collaborates with
other companies to make sales for other products and these companies can provide links
to the company for advertisement of their products too, this is paid service option where
other collaborating companies pay for their website links to be attached to the website.
v. Banners ad-1 times per year: This is type of banner that is placed on the webpage
showing the items on sale and the promotion period, the banner is a free promotion
service which is attached on the home page giving details of the promotions taking place.
vi. Social Posts-2 times per year: This is a new way of promotion where the adverts are
posted in social media like facebook, twitter and others for the customers, these are free
services that don’t require any payment to be made but the adverts are created and
displayed freely on the company pages.
i. Social Ads-2 times per year: This is where the social media ads like facebook, twitter are
linked on the website for quick customer visit and this is a paid option where the ads are
sent to other website for further advertisement of the products and then integrated to the
other services through e-market website (Jay, 2013).

8E-Marketing Strategy for the Brand/Business (EASYGYM)
EASYGYM BRANDING PRODUCTS PROMOTION
ITEM NAME : ITEM 1
NORMAL PRICE: $XX
PROMOTION PRICE: $YY
ITEM PHOTO
ITEM NAME : ITEM 1
NORMAL PRICE: $XX
PROMOTION PRICE: $YY
ITEM PHOTO
ITEM NAME : ITEM 1
NORMAL PRICE: $XX
PROMOTION PRICE: $YY
ITEM PHOTO
Welcome to our online promotional products in our currently we are selling our products at a subsidized prices hurry as the
FEATURED PRODUCTS
EASYGYM BRANDING E-MARKETING LIMITEDLOGIN
HOME | ABOUT | ITEMS | CONTACT US | Search items
Welcome to our online products shop where we sell our products to our esteemed customers at a very affordable prices
FEATURED
PRODUCTS
ITEM: ITEM 1
PRICE: $XXX
ITEM: ITEM 2
PRICE: $XXX
ITEM: ITEM 3
PRICE: $XXX
ITEM: ITEM 4
PRICE: $XXX
ITEM PHOTO ITEM PHOTO ITEM PHOTO ITEM PHOTO
Banner ad wireframe
Web page wire frame

9E-Marketing Strategy for the Brand/Business (EASYGYM)
Copy for e-mail letter
From:
To:
Subject: Invitation for products promotion
We hereby invite you for the current promotion of our products where we are selling our
products at subsidized prices to our esteemed customers and the promotion program will run
for a period of one month, hurry as the promotion period rusts.
Yours
Marketing manager
List & description of companies you will collaborate with
Below is the list of the websites to collaborate with in the marketing if the websites to
collaborate with.
i. www.Flipkart.com. This is a website that mainly deals with selling of the book
materials, electronics and other gadgets.
ii. www.Infibeam.com. This collaborative website that offers services that includes the
books, magazines and watches selling (Philip, 2014).
iii. www.Ebay.in. This is the website that is used to do link the sellers and buyers of
various products.
iv. www.Shopping.indiatimes.com. This is a collaboration website that deals with selling
of products like the TVS, LEDS, and cars.
v. www.Shopping.rediff.com. This is a collaborative website that is used to advertise
Computer Peripherals and Mobile accessories to the customers.
vi. www.Homeshop18.com. This is a collaborative website that is used to sell and
promote the computers and electronics products.
vii. www.Yebhi.com. This is a collaborative website that is used to sell the electronics
and mobile phones items.
3.1d Generating Revenue

10E-Marketing Strategy for the Brand/Business (EASYGYM)
Using the proposed e-marketing website there are various ways that will be used to generate
income to the company in different form and these includes the following:
a. Through E-commerce services:
This is the process of selling of the items and the services through the website , however even if
the proposed system is a product oriented website there are some services that should be
incorporated to increase the revenue to the owner (Bryan, 2016).
b. Affiliated Marketing:
This is a process which involves the selling of products and services through the website and this
is through offering of the complimentary products and services apart from the main products and
services offered to the target clients and this involves the referral which attracts commission to
the referring persons.
c. Texts links advertising:
This involves receiving some payments through the clicking of the proposed website this is
through text links like the Google Adsense where every time the visitors clicks on the link the
company get paid and hence increasing revenue other text link includes the Kontera, and
Chitika.
d. Websites sponsorships:
This involves the use of the business sponsors that are allocated prominent placements on the
proposed website and these sponsors requires to make monthly, annually or daily fees to gain the
prominent placements in the proposed website
e. Paid blogging posts:
This is using the blogs adverts where some programs Pays Company to do blogging about
particular services and product where one require time to receive the agreed amount of money.
f. Directory listing:

11E-Marketing Strategy for the Brand/Business (EASYGYM)
This is achieved by placement of directories on the website of the product and services that are
niche related where the company charges for the featured directories.
g. E-mail marketing:
This is a process where the company will do the products promotions using the email lists where
the own and the other affiliated party products and services and the larger the email list the hire
the income.
h. Sponsored Email Marketing:
This involves the selling of the ads spaces in the mailing list through addition of business
premium exposures to mail list using the sponsored links or the website banners (Tycho,2014).
i. Membership sites/Premium Content
This is through having the website sections that are having limited access to the members only
and thus generating the residual revenue and thus monetizing the website contents and thus
adding value to the paid members since the content cannot be seen from any other section (Zeke,
2015).
j. Lead generator:
This where the company gets the leads for the business where the website is used in the
collection of the qualified lead from the people that need to have information about certain
services and products that can fulfill their requirements.
Section 4: Customer Service, Relationship and Loyalty Plan
Customer service and customer relationship management (CRM) strategy
The customer service and the customer relationship management strategy is a process of making
the customers to remain connected, streamlining the shopping processes and also improving the
profitability( Dick, 2018).
This can be achieved through various strategies which includes the following:
a. Setting the destinations:

12E-Marketing Strategy for the Brand/Business (EASYGYM)
This is where the company will set the target goals and planning the way of accomplishing the
company objectives which they require to be revised regularly.
b. Prioritizing the customers:
This is a process where the customers are treated in an equal manner and also giving the
priorities to the customers according to their profitability in the company (Jeffrey, 2013).
c. Communicating with the employees.
d. Through staggering the changes:
This is the process of implementing new business policies and technologies in order to reduce
any possible challenge or damages in the company business.
e. Start tracking customers before initial contact:
The frameworks are used to enable the business capturing the data in every stages of the
customer’s journey.
f. Sync everything to the CRM:
The CRM has built-in programs which show the functionalities of other often used products and
this helps in tracking of the appointments made to the customers through the customers.
g. Evaluation and improving services:
This is a process of trying to evaluate the business challenges and accounting for the business
contingencies and this will improve the income through products improvement (Seth, 2017).
h. Effective communication channels:
This is where the customers is provided with communication channels like the email, telephone
and online chats to enable enquiring and services requests (Michael, 2017).
Strategy for providing excellent customer service
Below are the various strategies that enable excellent customer service delivery.