Report on the Contemporary Hospitality Industry: EasyHotel Analysis

This report delves into the contemporary hospitality industry, using EasyHotel as a case study. It examines the various business types within the industry, including lodging, food and beverage, and entertainment, detailing their products and services. The report outlines the operational and functional departments within EasyHotel, such as food and beverage, housekeeping, HR, and marketing, and discusses their interrelationships. Furthermore, it analyzes the hospitality industry's contribution to local, national, and international economies, highlighting the impact of franchising and licensing agreements. The report also explores different operational roles within the industry, such as waiters, sous chefs, and kitchen porters, and assesses skill gaps and their impact. The report concludes with an overview of the hospitality industry's global growth and its economic implications.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
PART - 1..........................................................................................................................................1
TASK 1............................................................................................................................................1
Discuss the various businesses in the hospitality industry and their product and services....1
Discuss the operational and functional departments in the EasyHotel...................................2
Discuss the contribution of hospitality industry in local, national and international economies
................................................................................................................................................3
Discuss the relationship between the operational and functional department of EasyHotel..4
Discuss the impact of usage of franchising and licensing agreement has on development of
hospitality industry.................................................................................................................4
Evaluate how global growth, licensing and franchising development contribute to the
economy of the hospitality industry.......................................................................................5
TASK 2............................................................................................................................................5
Discuss the different types of operational roles in the hospitality industry...........................5
Explain the essential skills necessary for the roles of hospitality industry and current shortage
of skills...................................................................................................................................6
Critically evaluate the skill gaps in the operational roles of the EasyHotel...........................7
Analyse the impact skill gaps has on hospitality industry and recommended the solutions..7
PART – 2.........................................................................................................................................7
Covered in ppt........................................................................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
In this contemporary world the hospitality industry is most developing and revenue generating
industry that helps in the economic growth of the country. The hospitality industry is at the large
scale and includes the various sectors such as lodging and accommodation, tourism and
travelling, foods and beverages, event planning, entertainment and recreation etc. In this
competitive business environment the hospitality industry is flourishing itself by gaining the
competitive advantage and majorly by contributing in the economies (Li and Singal, 2021). The
present report is the study of : EasyHotel” a super budget hotel based in London. The hotel has
multiple International Hotel franchise and operates in 40 different geographical locations all over
the globe majorly in Europe. The report will outline the size and scope of the hospitality industry
and contemporary skills required in the hospitality industry. Further in the report macro and
micro environment analysis of hospitality industry is conducted in context of easy hotel and in
the end the current and potential trends affecting the hospitality industry are outlined.
PART - 1
TASK 1
Discuss the various businesses in the hospitality industry and their product and services
The hospitality industry is well spread and a wide industry that comprises of various business
types. Some of main businesses of hospitality industry and their diverse product and services are:
Entertainment and recreation: Entertainment and recreation sector of hospitality industry is
built for the consumer’s leisure time that takes place during the vacations or holidays for
relaxing. The products and services provided by this sector include night clubs and bars,
amusement parks, museums, cruise casinos, sports and gaming and marinas (Alberca and Parte,
2020). This production services helps the guest in experiencing fun entertainment and enjoyment
through dancing and party.
Food and Beverage: Includes culinary arts and creative beverage which is provided in the form
of products and services such as restaurants, cafes, fast food chains, pubs, takeaways, retail food
stores etc. This is the most important sector of hospitality industry as every traveller or a guest
looks for a tasty and healthy food wherever they go.
Lodging and accommodation: The lodging and accommodation sector provides the service of
accommodation to the guest travel place to place for those who are for vacation and requires a
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stay. The products and services of this sector include resorts, motels, hotels, bed and breakfast
hostels, suites, penthouses and luxury hotels. Easy Hotel is the part of lodging and
accommodation sector of the hospitality industry (Tourky and et. al., 2020).
There are some other sectors like travel and tourism and time spare.
Discuss the operational and functional departments in the EasyHotel
Operational department
Food and beverage service department: The department has a duty of serving the foods and
drinks to the guests in restaurant and bar of the EasyHotel. The food that is prepared in the
kitchen and the drinks that are prepared in the bar required to be served by the food and beverage
department to the consumers on the table as per the demands of the consumers with perfect
hospitable manner.
Housekeeping department: Housekeeping department of hospitality industry and Easy Hotel has
a great impact on the services and experience of the guest. The role of this department is to make
sure that lobbies always common rooms public areas guest rooms, and restrooms all are clean
and hygienic. Housekeeping department make shows high standards are made in the cleanliness
in EasyHotel (D'Addezio, 2018).
Food production department: the food production department is also known as the kitchen
department has a role of preparing dishes that served to the consumer. The department also make
sure that food quality is standardized and also there is hygienic environment in kitchen.
Functional department
HR department: the human resource department of the EasyHotel manages the task related the
workforce such as hiring the talented candidates, managing payroll of employees, developing job
roles and their specifications, training sessions and termination of employees. The human
resource department clarify and solve the conflicts of workforce of EasyHotel.
Finance department: the finance department looks after the accounting system of the easyhotel.
The money is the lifeblood of any business therefore the its important to have this department in
the hospitality business to maintain the cash flow, budgeting and forecasting of money. The
finance department control the expenses and develop financial reports (Patiar and Wang, 2020).
Marketing department: the marketing department of EasyHotel promotes and advertise the
brand and its products and services among the consumers and competitors. This department also
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conduct market research that helps in analysing the needs and demands of the customers and
current trends of the hospitality industry.
Discuss the contribution of hospitality industry in local, national and international economies
Hospitality industry of UK is considered as the most wealth creating industry. UK's
hospitality industry contributes directly in the economy as well as creates the major employment
that increases the GDP of UK. The hospitality industry directly e employees 80% off national
citizens into the tourism sector thereby contributes in the national economy (Elkhwesky, Salem,
and Barakat, 2019). the business provides indirectly employment as well is income to the other
sectors such as taxi drivers, local farmers, tourist guiders and theatres because when tourist visits
any place they also requires the taxis and tourist guides. The hospitality industry in directly
contributes to the local economics by hiring the local suppliers and distributors for agriculture
and various raw materials. The hospitality industry expands themselves globally through
franchising licensing and the other international entry modes that help in contributing to the
international economics because there is the exchange of foreign currency which increases the
foreign reserves and import and export activities of goods and services that cover the tax
revenues.
Figure 1: Total contribution of travel and tourism to GDP in the United Kingdom (UK) from
2012 to 2028*(in billion GBP), 2021
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(Source: Total contribution of travel and tourism to GDP in the United Kingdom (UK) from
2012 to 2028*(in billion GBP), 2021)
The hospitality sector has a turnover of Euro hundred billion in 2018 and considered as the
biggest contributor to the UK national economy. Hospitality industry employees 1.7 million
people which is 6% of the total working population of UK among which food in service industry
provides the major job opportunity to the citizens (Dogru and Bulut, 2018). The hospitality
industry also provides the indirect contribution to the international economy is by developing the
global growth such as the traditional artefacts and the ancient landmarks.
Discuss the relationship between the operational and functional department of EasyHotel
Marketing and food production department
The marketing department analyse the needs and wants of the customers taste and convey it to
food production department so that they can develop the menu and dishes as per the taste of
consumers. The food production department prepare outstanding presentable dishes and good
quality food that helps the marketing to market their product and services among consumers.
HR and Food and beverage service department
The HR department provides the waiters and waitresses to the food and beverage service
department that are good in their service and also has the professionalism. The food and service
department provides the HR department with information related to customer’s complaints and
other issues that are related to HR department (Sharma, Thomas and Paul, 2021).
Discuss the impact of usage of franchising and licensing agreement has on development of
hospitality industry
Franchising and licensing agreement in the hospitality industry helps where is hotels,
restaurants, food chains to expand their business in the international market that help in the
development of hospitality industry it provides foreign reserves and greater understanding of
diversified consumers. Franchising agreement is a legal contract between a franchise and the
franchisor thereby franchisor agrees the franchise to start the hotel brand in new market.
Franchising agreement provides the set of marketing and advertising tools to the franchisor that
helps the person in driving the new business brand in a new market which also includes the
certain joining fees as well as the timely monthly fees in the form of a foreign currency it helps
in increasing the foreign reserves and revenue of the hospitality industry thereby increasing its
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presence in the foreign market that helps the hospitality industry to develop and grow. The
licensing agreement refers to the agreement in which the hotels owner gives legal licence to the
other person to use its brand by which there is development of hospitality industry as it increases
the presence in international market (Sun and Lee, 2018). The easy hotel has franchisees in the
different geographical locations that increases the revenue of the hotel as well as helps the form
to expand its business globally thereby increasing the brand image. The easy hotel has 60
franchised easy hotels in Europe by signing the master franchise agreement with Germany based
Igen hotels.
Evaluate how global growth, licensing and franchising development contribute to the economy
of the hospitality industry
Global growth is a term that is used in the hospitality industry for the goods and services that
are expanded by comparing with current and previous time. In hospitality industry the ancient
historical places artefacts iconic landmarks tourist attractions for the development of hotels are
included in the global growth. UK a is considered as the seventh largest tourist destinations of
the world and has incredible beautiful and eye catching factors behind the global growth that
attracts consumers attention which includes Eiffel tower, the Buckingham palace, queens house,
tower of London and other museum that represent the history of UK and attract many tourists
from USA, Germany, France and other places of Europe (Kim and Jang, 2020). In the
development of UK’s hospitality industry global growth is the major factor as it attracts a large
number of tourists from USA and also licensing and franchising develop the economic worth of
hospitality industry as it is responsible for global emergence of various hotel chains into the new
foreign market they were increasing the rate of foreign exchange as well as foreign reserves.
TASK 2
Discuss the different types of operational roles in the hospitality industry
The different types of operational roles in hospitality industry are:
Waitress and waiters: the waiters and waitress are the job roles of food and beverage service
department and has role of serving drinks and food to the guests on the table. Taking orders from
the customers is also the part of the job. They also give better service customers with their polite
speaking skills and also suggest the best dishes of the hotel.
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Sous Chef: the Sous Chef of EasyHotel is under the executive chef and has role of cooking the
high quality dishes. The sous chef also trains the other lower level chef and also helps the
executive chef in menu preparation (Koo and et. al., 2020). The sous chef of EasyHotel is also
responsible for the maintain hygienic kitchen and comply with food safety rules.
Kitchen porter: the role of the Kitchen porter in the EasyHotel kitchen is to help the chefs in
basic cutting and chopping and basic preparation of food. The kitchen porter cleans the kitchen
area, dump wastes, unload the kitchen supplies, and keep equipments and other things on place
and the deep cleaning of fridge, store rooms to ensure clean and hygienic kitchen area.
Housekeeper: the housekeeper is also known as maid that has the role of dusting the furniture
and fixtures of the lobby, hallways and other public areas (Hales, 2019). There role also include
floor cleaning, making beds and changing linens, keeping toiletries, napkins, towels, and other
supplies in the rooms and restrooms, tidying up rooms and housekeeping activities with accuracy
for consumers better experience.
Explain the essential skills necessary for the roles of hospitality industry and current shortage of
skills
Skills required for the roles of hospitality industry are:
Organisational skills: for the housekeeping and kitchen porter job role it is very essential to
have organisational skills to keep the various amenities at their place in an organised manner so
that they can be easy to access and makes the place look organised and beautiful.
Laundry skills: for the role of housekeeper it very vital to have laundry skills so that all the
towels, napkins and bed sheets are clean and hygienic because it very important for providing
good service to consumers (Huertas-Valdivia, Gallego-Burín and Lloréns-Montes, 2019).
Verbal communication skills: for every role of hospitality industry an excellent verbal
communication skills are very essential. An effective verbal communication skill helps in talking
politely with the consumers which brings good impact on the consumers.
Mentorship skills: for the role Sous chef the effective mentorship is very important to direct
other chefs and staff kitchen towards the preparation of food. mentorship skills also during the
training of new interns and chef in kitchen department.
Shortage skills
Innovative thinking skills: there the shortage of innovative thinking skills in the role of sous
chef as they are not able to prepare dishes that is unique in presentation and taste. For the role of
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sous chef it is important to have creativity and innovation in their dishes to experiment with
flavours and taste of food
Team working skills: for the role of hospitality industry the team working skills are highly
important as every department whether operational or functional has teams for different tasks
therefore team working skills are important for smooth flow of work (Qureshi and et. al., 2019) .
Critically evaluate the skill gaps in the operational roles of the EasyHotel
It is critically evaluated that in EasyHotel there is lack of organisational, technical and
customer service skills. The housekeepers are well trained and posses’ knowledge of modern
cleaning equipment like mops, vacuum cleaners, window blending etc. The sous chef also lacks
in technology related to kitchen department such as highly modified refrigerators, and other
technological advanced equipment (Francis and Baum, 2018). The kitchen porter and
housekeeper lacks in organising skills which not only make the place look untidy but also
consumes more time to access items during need. The waiters and waitresses lacks in customer
service skills they are less skilled and trained for the service of food and drinks and in talking to
the guest.
Analyse the impact skill gaps has on hospitality industry and recommended the solutions
The skill gaps decline the customer service of the hospitality industry and also showcase
lower performance and productivity in the EasyHotel. Therefore it is recommended to EasyHotel
to regularly train their staff by conducting training and development session. The Easy Hotel
should also adopt change management in order to effectively utilize technology and to make
workers adaptable towards the changes. It is highly suggested to the hospitality industry to
maintain good customer service in order to increase sales and brand reputation (Singh and
Jaykumar, 2019).
PART – 2
Covered in ppt
CONCLUSION
It is concluded from the above study that hospitality industry is the wide industry and contains
multiple varied sectors and all has different interrelated job roles. The travel and tourism and
food and beverage sector of the hospitality industry are major contributors in the economy of
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UK. It is also analysed from the above report that in franchising is the common way of
expanding in global market for the organisation in hospitality industry and they also assist in
development of hospitality industry. Hence, now the current potential trend of healthy food and
fitness areas in hotels, resorts etc, are developing the hospitality industry and increasing the
revenue of the organisation.
References:
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Books and Journals
Alberca, P. and Parte, L., 2020. Efficiency in the Holiday and Other Short-Stay Accommodation
Industry. Sustainability. 12(22). p.9493.
D'Addezio, G., 2018. Impact of part-time and fixed-term labour contracts on productivity in
Tourism Destinations. The case of the accommodation industry in the Balearic Islands.
Dogru, T. and Bulut, U., 2018. Is tourism an engine for economic recovery? Theory and
empirical evidence. Tourism Management. 67. pp.425-434.
Elkhwesky, Z., Salem, I.E. and Barakat, M., 2019. Diversity management in hotels. Journal of
Hospitality and Tourism Insights.
Francis, H. and Baum, T., 2018. HR transformation within the hotel industry: building capacity
for change. Worldwide Hospitality and Tourism Themes.
Hales, C.P., 2019. What do managers do? A critical review of the evidence. Managerial
Work. 23(1). p.263.
Huertas-Valdivia, I., Gallego-Burín, A.R. and Lloréns-Montes, F.J., 2019. Effects of different
leadership styles on hospitality workers. Tourism management. 71. pp.402-420.
Kim, H.S. and Jang, S., 2020. CEO overconfidence and firm performance: The moderating effect
of restaurant franchising. Cornell Hospitality Quarterly, p.1938965519899926.
Koo, B and et. al., 2020. Relationships among emotional and material rewards, job satisfaction,
burnout, affective commitment, job performance, and turnover intention in the hotel
industry. Journal of Quality Assurance in Hospitality & Tourism. 21(4). pp.371-401.
Li, Y. and Singal, M., 2021. Deal characteristics and M&A performance: How do hospitality
firms fare?. International Journal of Hospitality Management. 96. p.102947.
Patiar, A. and Wang, Y., 2020. Managers' leadership, compensation and benefits, and
departments’ performance: Evidence from upscale hotels in Australia. Journal of
Hospitality and Tourism Management. 42. pp.29-39.
Qureshi, M.A and et. al., 2019. The nexus of employee’s commitment, job satisfaction, and job
performance: An analysis of FMCG industries of Pakistan. Cogent Business &
Management. 6(1). p.1654189.
Sharma, G.D., Thomas, A. and Paul, J., 2021. Reviving tourism industry post-COVID-19: A
resilience-based framework. Tourism management perspectives. 37. p.100786.
Singh, A. and Jaykumar, P., 2019. On the road to consensus: key soft skills required for youth
employment in the service sector. Worldwide Hospitality and Tourism Themes.
Sun, K.A. and Lee, S., 2018. Effects of franchising on industry competition: The moderating role
of the hospitality industry. International Journal of Hospitality Management. 68. pp.80-
88.
Tourky, M and et. al., 2020. New conceptualization and measurement of corporate identity:
Evidence from UK food and beverage industry. Journal of Business Research. 109.
pp.595-606.
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