The Impact of Brexit on EasyJet's Business in the UK

This report examines the impact of Brexit on EasyJet, a major UK airline. It begins by outlining the context of Brexit and its implications for businesses. The main body of the report focuses on how Brexit affected EasyJet's operations, including changes in market share, financial performance, and the challenges posed by new regulations and increased competition. The report analyzes the company's strategies to mitigate these impacts, such as adapting to new market conditions and maintaining profitability. The report also discusses the impact of Brexit on EasyJet's stakeholders, including customers and shareholders. The conclusion summarizes the key findings and emphasizes the uncertainty introduced by Brexit, highlighting the importance of strategic adaptation for businesses like EasyJet. The report also uses references from books and journals to support its findings.

LIKELY IMPACT OF
BREXIT ON
EASYJET’S BUSINESS
IN THE UK

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Impact of Brexit on Easy-Jet .......................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Brexit is basically withdrawal of United kingdom from the huge market of European union, it is
taken place at the end of 31 Jan 2020. The united kingdom is the first country who have decided
to leave the market of EU. The Easy-jet is British multinational airline group having its head
branch in London at Luton airport. They are making competitive benefits by having unique
networks and specific market position. This report will evaluate the impact of Brexit on the
Easy-Jet airlines.
MAIN BODY
Impact of Brexit on Easy-Jet
Brexit is British exit from the European union, so there are different change taken place
when the Brexit has introduced in EU (Cassar, 2017). As the Britain government is earlier
performing its activities as per the rules and laws developed by European union.
Easy jet is a Britain brand wants to grow in the market from last few years. A Brexit
uncertainty arise in the market of Britain, which lead to influence the profit and function's of all
the companies of UK. Easy Jet is newcomer in the market of Britain, as the market shares are
also dropped for about 10 percentage. The tourism has reduced from a big margin in the market
so ultimately the airline companies have to bear a big loss. Easy-Jet is one of the latest airline
who suffer and being faced loss in the international market. There is a significant concern
regarding the Brexit aviation between the United kingdom and European union.
In the first six months of Brexit the company expected loss is around 275 m, where the
face only 18m loss in the last year of this uncertainty. Easy Jet have struggled a lot to sustain in
the market of Britain. The company also have an agreement to fly its airlines till the end of
march 2020. Earlier there are about 30 % of airlines uses to fly externally from the United
Kingdom. The company's profit is also influenced very hardly. As the airline which is provided
by Easy-Jet is less costly, so they can not drop the cost, yet the competitive brand are making
pressure on the company and also increasing their prices.
The people of European union who earlier preferring the Easy Jet now preferring their
own countries brand to travel, which lead to decrease in market share of the company. The
potential customers of the company also switch their choice, further the company took step to
retain after the Brexit situation in the market (Dobruszkes, 2019). As earlier the Easy Jet share
also owned by stakeholders of EU which are making the rules as per their ownership.

CONCLUSION
This report concludes that Brexit is an uncertainty which arise suddenly in the Britain
when their government decided to exit from EU. Easy-Jet is a multinational brand of Airline
have influenced with this and its profit and market share is been impact drastic in the market
further they make various efforts to over come from this.

REFERENCES
Books and journals
Cassar, R., 2017. Survival of the Freest: The Impact of Brexit on EasyJet plc. ZLW, 66, p.425.
Dobruszkes, F., 2019. Air services at risk: The threat of a hard Brexit at the airport
level. Environment and Planning A: Economy and Space, 51(1), pp.3-7.
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