Easy Jet Plc Advertising: Strategies for Covid-19 Challenges

This report examines the challenges faced by Easy Jet Plc due to the Covid-19 pandemic and the impact on their advertising campaign. It discusses common barriers to effective communication, such as physical, emotional, and communication barriers, and explores strategies to overcome these, including positive body language, maintaining eye contact, and requesting/providing feedback. The report concludes by highlighting how Easy Jet developed strategies to run the business, attract customers, and maintain revenue generation during the pandemic. References to various studies and articles related to advertising campaigns and marketing strategies are included to support the analysis. Desklib offers a range of similar reports and study resources for students.

Advertising Campaign
INTRODUCTION
The Travel agencies have to faced many problems due to Covid-19 pandemic situation. In the
country government imposed and passed laws due to Covid-19 situation there are so many
restrictions that people have to face while travelling. This report is based on how the Easy Jet Plc
have to face problem in generating profits in this Covid-19 situations and what are the challenges
they have to face.
Common Challenges and Barriers to Effective Communication
Physical Barriers: The people have to maintain distance with other people and avoid to go
outside unless it is not necessary and people have to take precaution of Covid-19 while going
outside. The Easy Jet company have to face problem because the people are not preferring to travel
because they don't feel secure while travelling in Covid-19 and they have to give so many test
related to Covid-19.
Emotional Barriers: The people mind set of thinking is totally change due to the circumstances of
Covid-19. The people is very scared about this Covid-19 virus because it first which happen and
many people died till now in this situation. The people stop travelling from one State or country to
other country or state because the person become very emotional because of Covid-19 which
indirectly impact the company growth and development.
Communication Barriers: In this pandemic situation of Covid-19 people don't want show interest in communication with others. The people just want to save life
with stay in home. The travel companies like Easy Jet have to face the problem in generating profit because the business is not running properly in this Covid-19 and
this is very difficult time for the travel agency to run the business.

Effective Strategies for overcoming communication Barriers
Beware of your body language: The body language of the employees in a company must be positive when they are meeting with customer, so that the
customer will also feel positive and this will easily influence the customer. The Easy Jet use this strategy to influence the person and run the business. It
helps the company to generate revenue in the pandemic situation also.
Maintain Eye Contact: The employees should give proper attention to each employee while travelling so that the customer feel secure that someone
there who is caring for me. The customer of Easy Jet has to take proper care by all employee's in a company regarding the precaution of Covid-19. This
will become easy for the Easy Jet to grab the customer in the market because they gain trust of the employee by giving this services to the customer while
travelling.
Request and Provide Feedback: The management told all employees in the organization that the all employees
take feedback from the customer so that customer also feel personal with that company and it becomes easy for the
management to create bond with the customer in the market. The Easy Jet have to take regular feedback with the
customer so that it improves the service and they easily create bond with customer.

References
BLAIR, M.H., 2020. Getting Your Money’s Worth: Measuring and Managing the Impact and Effectiveness of Your Advertising Campaign. Master of Marketing Measurement:
Margaret Henderson Blair on Marketing Accountability, p.59.
Bohuslavska, O. and Ciprianová, E., 2021. Text, context, affect and effect: Fairy tales in the UNICEF advertising campaign against paedophilia. Ars Aeterna, 13(2), pp.1-15.
Cachay-Marín, C., Arbaiza, F. and Gallardo-Echenique, E., 2022. The Brand-Cause Fit in the Advertising Campaign for Sprite’s# YouAreNotAlone. In Marketing and Smart
Technologies (pp. 631-639). Springer, Singapore.
Gromova, E.V., Gromov, D. and Lakhina, Y.E., 2018. On the solution of a differential game of managing the investments in an advertising campaign. Trudy Instituta
Matematiki i Mekhaniki UrO RAN, 24(2), pp.64-75.
Hanus, M.D., 2019. Distinguishing user experience when customizing in a user-generated content advertising campaign and subsequent effects on product attitudes,
reactance, and source credibility. Journal of Interactive Advertising, 19(1), pp.74-85.
CONCLUSION
This report conclude that how Easy Jet Plc have to face problem due to Covid-19 and what are the main
challenges which are directly impact the organization profit and what are the strategies they build in
Covid-19 to run the business and attract the customers in the market.