EasyJet: Customer Behavior Analysis and Social Media Marketing Report

This report presents an analysis of EasyJet's customer behavior and the effectiveness of its social media marketing strategies. The research explores various aspects, including customer purchase frequency, factors influencing purchasing decisions, and the impact of social media on customer choices. The report examines customer awareness of social media marketing, the platforms used by EasyJet (Facebook, Twitter, and YouTube), and the perceived effectiveness of its social media channels. It also investigates the reasons customers use social media when considering EasyJet's services, the influence of social media on purchase decisions, and the role of customer reviews and feedback. The findings aim to provide insights into how social media marketing impacts customer decision-making and preferences regarding EasyJet's products and services, offering valuable data for marketing strategies.

RESEARCH PROJECT
TASK 4

Theme 1: Age
20 to 30 year 35 to 45 year 45 To 50 year 50 year above
0
2
4
6
8
10
12
Frequency

Theme 2: Customers uses the services of
Easyjet Airline
Once in a month
Twice in a month
Once in a three month
Once in a six month
Once in a year
0 1 2 3 4 5 6 7
Frequency

Theme 3: Factor mostly affect you at the time
of purchasing product and services from Easy
Jet
Advertisement
Price factor
Quality
other

Theme 4: Customer aware about social media
marketing and its various platforms
Yes No
0
2
4
6
8
10
12
14
16
Frequency

Theme 5:Easy Jet company uses social media
marketing for promote and advertise its services
Satisfied
Neutral
Dissatisfied

Theme 6:Facebook Platform mostly using by
Easyjet
Facebook
Twitter
You Tube
Other

Theme 7:Easyjet using an effective channel of
social media
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
Frequency

Theme 8:The major intention to use social media
while purchase product and services from Easyjet
Acknowledge about the offers
and discount along with
product and services\
Identify best substitutes and
alternative product and
services
Assess best offers and
discount upon the product and
services
Read other customers view

Theme 9: Social media helps to collect relevant
information about product and services
Strongly agree
Agree
Disagree
Strongly disagree
0 2 4 6 8 10 12
Frequency

Theme 10: Social media attract and influence you at
the time of purchase product and services from Easy
Jet
Yes
No

Theme 11: Facebook and You tube provides you other
customer reviews and feedbacks regarding product
and services
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency

Theme 12: Social media marketing affect decision
making and choices of customers regarding product
and services in the Easyjet
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency