This research project investigates the effectiveness of high-quality products and services on customer satisfaction and loyalty within the airline sector, using EasyJet as a case study. The study explores the significance of customer satisfaction in the modern business environment, particularly for low-cost airlines like EasyJet. It examines how EasyJet aims to meet customer needs by providing high-quality services and products, while addressing the competitive landscape of the airline industry. The report includes a literature review that delves into the efficiency of high-quality products in achieving customer satisfaction, the essential strategies EasyJet employs to retain customers, and the relationship between product quality and customer satisfaction. The research methodology outlines the approach taken to analyze these factors, ensuring a comprehensive understanding of the impact of quality on consumer behavior within the airline sector. The research aims to identify the impact of high quality products and services on consumer satisfaction and loyalty in airline sector - A case study on EasyJet
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
