Detailed Strategic Analysis of EasyJet's Business Environment Report

This report presents a strategic analysis of EasyJet, a prominent low-cost airline. It begins with an introduction to the business environment and provides an overview of EasyJet's operations, founded in 1995 in the UK. The report then delves into the industry environment, examining its structure, attractiveness, and the drivers of change, including political, economic, social, technological, environmental, and legal factors. A key focus is on EasyJet's competitors and the internal organization, applying Porter's Five Forces model to evaluate competitive dynamics. The analysis identifies and evaluates the basis of competition, highlighting EasyJet's strategies. The corporate-level strategy mix, including internationalization, is also discussed. The conclusion assesses EasyJet's strategic position, considering the fit between its strategies, external environment, resources, and capabilities, providing a comprehensive understanding of its market position and strategic choices.

Business Environment
Easy Jet

Table of Content
 Introduction
 The business environment of Easy Jet
 Industry environment
 Competitors
 The internal organisation
 Identify and evaluate the basis of competition
 Conclusion
 References

Introduction
The business environment is the sum of all the factors that are
internal and external to the organisation like employees,
customers, owners, clients and they help in improving the
performance (Malighetti, Paleari and Redondi, 2015). The chosen
organisation for the report is Easy Jet which was founded in 1995
in UK. It is the British multinational low cost airlines. The report
includes the business environment of the organisation and the
industry, the factors affecting the organisation, competitors and
internal organisation.

The business environment of Easy Jet
Easy Jet is one of the largest airlines in UK which is having many
customers. The organisation was founded in 1995 which is
having domestic and international flights. They have many
employees who are helping the organisation in improving the
performance. Easy Jet is having 10000 routes in 30 countries and
they are having the lowest price of the products.

Industry environment
 Structure and nature of the industry East
Jet is the organisation in airlines where they are attracting
customer by giving lower prices and they are having the cost
leadership to increase the performance. The internal and
external factors are analysed by the organisation and they will
help in giving quality services (Lawton, 2017).

Cont...
 The industry attractiveness
The organisation is having many factors that are helping them in
attracting customers. The organisation in airlines industry are
giving good services at the lowest prices which is helping the
customers in selecting products and services. The industry
attractiveness is the cost leadership and they have to give
good services because the bargaining power of buyers is
higher and the organisation should improve the performance
(Grampella and et.al., 2017).

Cont...
The drivers of change in the industry
Political factors
Economical factors
Social factors
Technological factors
Environmental factors
Legal factors

Competitors
Easy Jet is having a competition with many organisations on the
factors that will help them in improving the performance. The
organisations are having price as the most important factors that
is helping them to achieve success.

The internal organisation
The porters five force model
Bargaining power of customers
Bargaining power of suppliers
Threat of new entrants
Threat of substitute
Competitive rivalry

Identify and evaluate the basis of competition
The chosen organisation for the basis of competition is Easy Jet
and Raynair.

Cont...
Corporate level strategy Mix
Internationalisation- The expansion of business with the use of
internationalisation strategy help the company in growth and
development. The expansion method with the help of
internationalization could be perform by focusing and
implementing the following strategies (Service Marketing Mix of
Easy Jet. 2020).

Conclusion
From the above report it is concluded that the organisation is
having customers in many countries. The employees of the
organisation will help them in giving good products. The
customers is focusing on the services that will help them to attract
to the organisation. The organisation should have the customers
that will help them in improving the performance.

References
Malighetti, P., Paleari, S. and Redondi, R., 2015. EasyJet
pricing strategy: determinants and developments.
Transportmetrica A: Transport Science. 11(8). pp.686-
701.
Lawton, T.C., 2017. Cleared for take-off: Structure and
strategy in the low fare airline business. Routledge.
Online
Service Marketing Mix of Easy Jet. 2020. [Online]. Available
through<https://www.marketing91.com/service-marketing-
mix-easy-jet/>