EasyJet's Facebook Marketing Campaign: TOU3330, Hendon Campus

This report details a marketing plan for EasyJet, focusing on a Facebook campaign aimed at increasing popularity and market share by 2020. The target audience is female urban millennials aged 27-34. The online value proposition emphasizes low-cost services, extensive destinations, flexible timings, and easy online check-in, with a 20% discount for registered users. The campaign includes video marketing, story sharing, pay-per-click advertising, blogging, and email marketing. Key metrics for measuring success are net sales, customer satisfaction, total customers served, and the number of flights. The campaigns are designed to enhance EasyJet's brand awareness and customer engagement through various digital platforms.

Running head: EASYJET MARKETING
EASYJET MARKETING
Name of the Student
Name of the University
Author Note

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EasyJet Marketing Campaign on Facebook
Introduction
The given marketing plan has been prepared in order to make a better offering for the
different customers of EasyJet. The Easy Jet can be stated as one of the most popular airline
companies as present in England and with respect to this, it becomes essentially important for the
different members of the firm to take into consideration the different plans which they have for
their organization which will go a long way in assisting them to make the company popular and
assist the firm in achieving their overall organizational goals (Shaw 2016).
Key objectives of the campaign
The campaign which has been currently designed for the firm in order to ensure that the
following objectives are achieved:
 To increase the popularity of the firm by 2020.
 To increase the market share if the firm by 20% till 2020
 To achieve a sales of $1000000 every month
 To serve 100000 customers in a month.
Audience
The target audience for which the particular plan has been designed and aimed can be
stated to be as follows:
The Female Urban Millennials who are aged between 27 to 34 years old. The particular
group is being largely targeted because, there has been a positive upward increase in the travel of
single ladies who want to explore the world and visit new places in order to ensure that they are
able to gain an understanding of the society and to attain entertainment in a similar manner like

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the other gender (Bagozzi et al. 2018). Hence, this EasyJet campaign offer aims to ensure that
this particular age group is provided with adequate offers and enjoy the benefits of flying with
EasyJet.
OVP
The Online Value Proposition which Easy Jet aims to offer to the company can be stated
to be as follows:
 It aims to reflect that a company is a low cost carrier which provides optimum services in
low prices.
 It covers a large number of destinations and locations.
 The timings of the different airline will be flexible and will be made according to the
different needs of the targeted audience.
 The check-in and checkout will become considerably easier when the procedure of the
online login will be used.
 Moreover, the main proposition of the advertisement is that, when the customers will
login using the code which will be issued to each consumer registering at the campaign,
then they will achieve a discount of around 20% in their booking price.
Campaigns
The five main campaigns which will be launched by Easy Jet can be stated to be as
follows:
 Video Marketing: The video marketing also serves the formation of a video by the
customer whereby the best video wins the contest (Chernev 2018). In this format, the
customers will be asked by the firm to form a video about their traveling desire and share

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it on Facebook by tagging the company. The customer who wins the maximum number
of likes in the video. In this manner, the company will be able to become increasingly
popular and also be able to ensure that, the firm is successfully able to reach out to the
audiences in a direct marketing method. Will be published in August 2018.
 Sharing of story: Another trend which can be followed by the Easy jet can be stated to be
the sharing of the story. In this, the audience will be asked to make use of different
hashtags related to Easy Jet and with the help of this, they will be able to enjoy a larger
reach out and in the same manner, the stories will become popular and in this manner, the
audience will be able to become aware of the offers and the person with the maximum
shares, wins the particular contest (Homburg, Jozić and Kuehnl 2017). Will be published
in December 2018.
 Pay per click marketing: The pay per click campaigning system provides the different
users with an opportunity to earn adequate amount of customers by allowing them to
register with the company through a particular portal and a code. In this manner, all the
customers who have registered with the particular code are allowed to avail a minimum
discount percentage. In this manner, the company becomes popular amongst the different
masses. Will be published in April 2019.
 Blogging: The Blogging can be considered to be another method through which the
popularity of the company can increase in the eyes of the customer. Through the method
of blogging, the different loyal customers of the firm can register and blog about their
experience with the organization and how they were able to attain success with respect to
their travelling goals (Baker 2016). Once this is done, they will be successfully able to

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share their blogging site and in the same manner, will be able to attain popularity
amongst the targeted markets. Will be published in August 2019.
 Email: The email marketing campaign can be considered to be another popular campaign
carried out by the firm in which mails are sent out to the different consumers and then
they are also provided with a certain code which can be used by them in order to book
tickets and avail discount (Baker and Saren 2016). This activity of theirs is then
connected with the Facebook account and then in this manner, they are able to gain the
attention of the targeted users. Will be published in February 2020.
Key metrics
The following key metrics will be used to measure the overall success of the EasyJet
campaigns:
1. Net Sales
2. Customer Satisfaction Index
3. Total customer served
4. Number of flights

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References
Bagozzi, R.P., Rosa, J.A., Celly, K.S. and Coronel, F., 2018. Marketing-Management. Walter de
Gruyter GmbH & Co KG.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Homburg, C., Jozić, D. and Kuehnl, C., 2017. Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science, 45(3), pp.377-401.
Shaw, S., 2016. Airline marketing and management. Routledge.