A Comprehensive Analysis of the EasyJet 'Flybraries' PR Campaign

This report provides an analysis of EasyJet's 'Flybraries' public relations campaign, launched in 2018 in collaboration with Taylor Herring. The campaign aimed to promote literacy among children by providing books on flights. The report reviews the campaign's objectives, which included enhancing children's reading habits during travel and building positive relations with customers. It examines EasyJet's services and the context behind the campaign, highlighting the airline's low-cost carrier strategy and its shift towards family-friendly initiatives. The analysis covers the target audience, campaign strategies, tools, and techniques used, as well as the evaluation of its success. Furthermore, the report suggests follow-up campaign recommendations, including updated objectives and targeted audience segments. The conclusion emphasizes the role of PR campaigns in introducing new ideas and products to the target audience. The report references key public relations and marketing resources to support its findings. The report is contributed by a student to be published on Desklib, a platform providing AI-based study tools for students.