A Comprehensive Analysis of the EasyJet 'Flybraries' PR Campaign
VerifiedAdded on 2023/02/03
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Report
AI Summary
This report provides an analysis of EasyJet's 'Flybraries' public relations campaign, launched in 2018 in collaboration with Taylor Herring. The campaign aimed to promote literacy among children by providing books on flights. The report reviews the campaign's objectives, which included enhancin...
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