International Business: Strategic Alliances in EasyJet's Expansion

This report provides a comprehensive analysis of EasyJet's international business strategies, with a specific focus on strategic alliances. It begins with an executive summary and a literature review that sets the stage for understanding the motivations behind these alliances, particularly in the context of global expansion. The report delves into the concept of international strategic alliances, explaining their importance and the different types, such as joint ventures and equity alliances. It then examines EasyJet's approach to forming alliances, including the benefits and challenges associated with these partnerships, and explores the airline's potential to join alliances like One World, Sky Team, and Star Alliance. The report also discusses the motivations behind these alliances, such as resource diversification, market expansion, and risk sharing. Furthermore, it highlights the advantages of strategic alliances, including enhanced competitiveness, access to new markets, and cost reduction. The report concludes with recommendations for EasyJet to optimize its strategic alliances and achieve its international business objectives.