EasyJet and Information Technology: Business Survival Analysis Report

This report examines the role of Information Technology (IT) in the context of EasyJet, an airline industry. It begins by highlighting the importance of IT for business survival in today's environment, emphasizing its impact on communication, marketing, and decision-making. The report then explores IT practices within EasyJet, outlining the requirements for IT implementation, including cost management, planning, and employee training. It details how EasyJet can utilize IT internally and externally, enhancing communication with employees, customers, investors, and suppliers. The report further discusses the benefits of IT for EasyJet, such as data protection, remote work capabilities, and improved communication. It also addresses the risks associated with IT, including security, privacy, and confidentiality concerns. Finally, the report suggests strategies for maintaining and monitoring IT systems within EasyJet, emphasizing the need for an IT department, data backups, and anti-virus software updates. The conclusion summarizes the essential role of IT in securing confidential data and facilitating effective communication for the airline's success.

IT for Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Information technology practices at Easy Jet..............................................................................1
Why IT is important for survival of business?............................................................................1
What is required in order to apply IT in airline industry?...........................................................2
How does EasyJet will use IT?....................................................................................................2
Benefits and advantages of IT to EasyJet....................................................................................3
What type of risks does IT bring?................................................................................................3
How EasyJet will maintain and monitor IT?...............................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In the today’s environment, due to the increasing use of computers the flow of information
and its communication media are get changed. For this, information technology plays an
important role as this is related to innovation which can lead an enterprise towards success.
Companies can use this IT system in their every functional department like Human resources,
finance, marketing, research and development (Prajogo and Olhager, 2012). The present report is
based on Easy Jet which is an airline industry and they perform their operations in all over the
world. In this context, it explains the importance of information technology in such sector and
how they will be able to use these technologies at their workplace.
TASK
Information technology practices at Easy Jet
Information technology (IT) practices plays an effective role in the business organization
whether they are small or big. By adopting these, all staff members and managers will be able to
perform well which will help them in resolving their issues. If airline industry like EasyJet will
use information technology, then through this they will be able to adopt the global changes
which will help them in performing better at international as well as local market. On the basis of
this they will be able to keep the demand among customers at significant level which will help
them in growing their business. So, after this it can be analysed that EasyJet will need IT for
achieving the success.
Why IT is important for survival of business?
In the present competitive environment, technology and innovation are such factors which
play an important role for the success of business. Due to these, the way gets changed through
which people interacts, they shop, research has been performed and the way they perform their
operations (Willcocks, 2013). The role of information technology is effective for all kind of
businesses as they will be able to attain competitiveness in the market. There are some factors
through which it can be analysed that IT is important for the business survival and these are like
communication, business growth, marketing and decision making. By adopting this, a company
will be able communicate with their customers easily which will help them in identifying their
requirements (The Importance of Technology for Modern Business Survival, 2016). Some
marketing strategies can be conducted in the form of advertising on social media so through this
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awareness can get increased and overall growth will get enhanced. Through IT, an enterprise will
be able to track the information related to different fields so this will help them in making
effective decisions.
What is required in order to apply IT in airline industry?
When a business organization implement information technology at their workplace then for
this they have to focus on some different aspects like cost, planning, designing, equipment,
training, installation, resources and so on (Mithas, Ramasubbu and Sambamurthy, 2011). By
focusing on these, airline industry will be able to attain success. In order to measure the cost, top
management has to make a budget so that expenses or spending level can be controlled
effectively. The designing procedure will be followed by an enterprise so that software can be
run appropriately at the workplace. Along with this, some equipment’s or resources like
computers etc. are also required by the firm and these should be utilised in an appropriate
manner.
The most important thing is training which should be conducted at the workplace so that all
employees will be able to know about the importance of information technology. Through this,
staff members will become aware about the software that how they have to use this in order to
perform better. So, by using these EasyJet will be able to perform better at the time of securing
their confidential data.
How does EasyJet will use IT?
The airline industry will use the concept of latest technologies and innovation in their
internal as well as external environment. Internally this will be used by all employees and top
executives in business or in its different departments (Schwalbe, 2015). This will be used at the
time of emails, digital projects and for other newsletters so that all people will get aware about
different practices. On the other hand, when company will use Information technology at
external level then through this all customers, investors, suppliers will get updates regarding to
the operations which are performed by EasyJet. Through this, an effective communication can be
established with the both customers and employees.
Company will use IT so that they will be able to gather the views and opinion of their
employees and other clients who are using services. By identifying these, airline industry can
make some effective strategies as per the requirements of people so that success can be attained.
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Benefits and advantages of IT to EasyJet
There are several benefits which are achieved by business organization at the time of using
some information technological services. On the basis of this, an enterprise will be able to work
efficiently so that productivity can be enhanced (Li and et. al., 2012). Some of these are as
follows:
Protecting and storing information: IT provide an electronic system where companies can
store their valuable or confidential data which are necessary for the integrity. The information
can be saved at safe place by giving an access to the people so that they can retrieve and update
the documents whenever is necessary. Through this, the system can also be protected from some
fraudulent activities like hacking.
Work remotely: Information technological system can also provide a remote access to the
company as people will be able to work anywhere (Wang and Zhang, 2012). This is more
beneficial as if data will be stored in central system then the chances will be high that
information may lost. Due to such kind of accessibility, productivity level can be enhanced
which will help the airline industry in generating the high revenues and profitability.
Communication: This factor is essential for the business organization as through this they
will be give best services to their client (Tanriverdi and Uysal, 2011). IT system is the one which
offer some resources to the company so they will be able to communicate with their staff
members and other regular customers frequently. Through this, they will be able to perform in a
better way which will help them in achieving the competitive advantage.
What type of risks does IT bring?
When a business organization implement IT system at their workplace then due to this some
risks are faced by them which can affect their performance in negative manner. The main issue
which arise is related to the information which stored in the systems (Ngai, Chau and Chan,
2011). Some of these risks are as follows which are explained in below section:
Security: This risk is related to the security of information as if data will be loss then it will
become difficult for the firm as they will not be able to recover that information. So, for this
security of documents play an essential role in order to maintain their competitive advantage.
Privacy: This is another issue which is related to the privacy of the data which is stored on
the data bases. Sometimes, when an enterprise sends their data to the clouds then unauthorised
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users can access that by using some coding techniques (Kellermann and Jones, 2013). This can
be reduced by using some encrypted as well as decrypted techniques.
Confidentiality: If an organization save their information on IT systems and if secured data
will get breached then EasyJet will not be able to maintain their confidentiality level. If this will
not get matched, then an enterprise cannot perform better than their competitors.
How EasyJet will maintain and monitor IT?
When company will start using information technological systems then they store their all
relevant data on computers. It is necessary for the airline industry to maintain and monitor the
systems on daily basis so that records can be maintained in an effective manner. On the basis of
these, overall work can be performed effectively which will help the firm in performing better.
Some of these practices are as follows:
 The business organization should have an IT department which will look over the
computers on daily basis so that if errors will occur that that can be removed immediately
(Demian and Walters, 2014). For this, software’s should also be updated and they can
call any expert in IT field so that systems can be maintained.
 Sometimes due to some common issues like hardware failure, human error system can be
crashed so it is necessary to create a backup of the files on daily basis. Through this, they
will be able to get the data whenever they need for their work.
 IT person should continuously check the computers and update the anti-virus software so
that information can be secured at safe place. Through this, monitoring of information
technology can also be monitored.
CONCLUSION
From the above carried out findings, it can be summarized that information technological
field play an essential role for the airline industry as through this they can secure their
confidential data at safe place. Some, resources and planning techniques are required at the work
environment so that company will be able to implement such system. By adopting this, an
enterprise can establish a strong communication at internal and external workplace. Further, the
firm will be able to attain success in more effective and efficient manner.
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REFERENCES
Books and Journal
Demian, P. and Walters, D., 2014. The advantages of information management through building
information modelling. Construction Management and Economics. 32(12). pp.1153-
1165.
Kellermann, A. L. and Jones, S. S., 2013. What it will take to achieve the as-yet-unfulfilled
promises of health information technology. Health affairs. 32(1). pp.63-68.
Li, C. and et. al., 2012. The consequences of information technology control weaknesses on
management information systems: the case of Sarbanes–Oxley internal control
reports. Management Information Systems Quarterly. 36(1). pp.179-203.
Mithas, S., Ramasubbu, N. and Sambamurthy, V., 2011. How information management
capability influences firm performance. MIS quarterly. pp.237-256.
Ngai, E. W., Chau, D. C. and Chan, T. L. A., 2011. Information technology, operational, and
management competencies for supply chain agility: Findings from case studies. The
Journal of Strategic Information Systems. 20(3). pp.232-249.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Tanriverdi, H. and Uysal, V. B., 2011. Cross-business information technology integration and
acquirer value creation in corporate mergers and acquisitions. Information Systems
Research. 22(4). pp.703-720.
Wang, C. and Zhang, P., 2012. The evolution of social commerce: The people, management,
technology, and information dimensions. CAIS. 31. p.5.
Willcocks, L., 2013. Information management: the evaluation of information systems
investments. Springer.
Online
The Importance of Technology for Modern Business Survival. 2016. [Online]. Available through:
<https://www.mycomputercareer.edu/news/the-importance-of-technology-for-
modern-business-survival/>. [Accessed on 29th September 2017].
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