Marketing Report: EasyJet Marketing Plan, 7Ps, and Company Comparison

This marketing report provides a detailed analysis of EasyJet's marketing strategies. It begins with an introduction and then explores the 7Ps of marketing (Product, Price, Place, Promotion, Process, People, and Physical Evidence) in the context of EasyJet's operations. The report includes a comprehensive marketing plan for EasyJet, addressing vision, mission, strategic analysis, marketing objectives, and core market strategy. Furthermore, it compares EasyJet's marketing mix with that of Ryanair. The report concludes with a summary of the key findings and references relevant sources like Majchrzak, J. and Miądowicz, M., and Mohammadali Tajrishi, et. al., offering a thorough understanding of EasyJet's marketing approaches and challenges, especially in light of external factors such as the pandemic and Brexit.

MARKETING
ESSENTIALS

Table of Contents
 Introduction
 7P’s of Marketing
 Marketing Plan
 Marketing Mix of 2 companies
 Conclusion
 References

Introduction
A powerful making plan of advertising mentions to an Easy Jet
advertising plan advanced for analysing its desires as well as targets,
pleasant feasible allotment of sources, identity and tracking of
essential advertising flexible, making plans of catastrophe
recuperation for meeting its issues as well as expanding the
untouched advertising scope. It is plain that company Easy Jet
advertisements wishes to contain as well as effectively manipulate all
its sources for its advertising goal achievement.

7P’s of Marketing
 Product: Easy jet gives some of offerings. One-manner and go back pass, vacation tours, as well
as commercial enterprise tour are a number of its famous offerings. It additionally gives different
offerings which include automobile condominium along with transfers at airport.
 Price: Easy Jet is a cheaper price air service. In fact, it became the 2nd quality lesser-price air
service within the global as well as the quality in Europe in year 2019

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 Place: Place performs a massive function within the marketing blend of Easy Jet. The air service flies to
more one hundred fifty locations throughout the global. It is founded within the United Kingdom’s Luton
worldwide airport. Customers should buy their reservations immediately from it.
 Promotion: Easy Jet’s incorporated advertising and marketing interactions approach could be very strong.
It promotes on Television to preserve on reminding customers of less fares. Similarly, its presence on social
media is ideal as well.
 Process: Various commercial enterprise features might also additionally have distinct process.

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 People: The air service hired round 15,000 humans on the being of 2020. Although, in the year
May 2020 it introduces slicing as much as 30 per cent of the role formulating several personnel
annoyed at a time of world-wide recession.
 Physical Evidence: Easy Jet has a pleasing as well as customer-pleasant website. Its plane
appearance beautiful, along with the colour and brand are effortlessly identifiable.

Marketing Plan
 Vision and Mission: The venture of Easy Jet is to spread its enterprise via newest marketplace
improvement in addition to pricking via concentrated on a brand new set of clients for Gatwick-
Beijing air service.
 Strategic Analysis identified concerns: The strategic evaluation for Easy Jet shows that its plan
for powerful enterprise improvement, must deal with the underneath concerns:
 Marketing goal readability isn't but as it should be mentioned
 Adequate goal purchaser analysis

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 Marketing Objectives: The contemporary enterprise turnover of Easy Jet shows
the diversification of the enterprise for maintaining increase.
 Core Market Strategy: The middle marketplace method is structured according
with the web marketplace of service that accommodates a main a part of the
United Kingdom audience.

Marketing Mix of 2 companies
Marketing P Easy jet Rynair
Product This express traveller enchantment refers
back to the Nation’s buoyant cultural
sight relation to the wide variety of gala's
alongside the Easy Jet of the occasion of
some of shows,
Low cost, no frills air travel to European
destinations.
Price The service package deal pricing
additionally relies upon on seasons in
which height hospitality time.
70 per cent of seats are sold at the cheaper
two fares 30 per cent of seats are charged
at premium fares.

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Place Europe and UK marketplace is
recognized because the goal
marketplace and the web platform
Customer can reserve online over
the Internet. This helps in saving
them 15 per cent on agency fees.
Promotion The advertisement sports must be
first of all done at the net on
societal media websites.
Few of their flights are decorated
in the livery of advertisers
example. World news

Conclusion
 It is summarized that in spite of the truth that making plans as well as Easy Jet
marketing is tough along with tiring, but it's far unavoidably tough to keep away
from as well as this segment may also bring about state of affairs of fewer statistics
accessibility concerned to the Easy Jet or the enterprise wherein it functions. Other
than this, it's far considerably obvious that advertising making plans is a powerful
device for Easy Jet interaction. The Easy Jet advertising plan helps the investors,
the shareholders, as well as different monetary establishments for monitoring the
organizational strategy as a reference for analysing the Easy Jet overall
performance as well as advertising goal along with boom attainment.

References
 Majchrzak, J. and Miądowicz, M., 2020, October. Network of Contradictions
Analysis in Marketing Information Quality Management. In International TRIZ
Future Conference (pp. 307-320). Springer, Cham.
 Mohammadali Tajrishi and et. al., 2020. A Model of International Marketing
Strategic Implementation in the Downstream Sector of Iranâ s Petroleum
Industry. Commercial Strategies. 16(14). pp.1-20.