EasyJet Marketing Plan: SWOT Analysis, Goals, Mix, and Research

This report provides a comprehensive analysis of EasyJet's marketing strategy, employing a SWOT analysis to assess the market and the organization's position. It outlines the company's marketing goals, emphasizing the trading of airline tickets across various terminals and delivering enjoyable travel experiences to customers. The report details EasyJet's marketing mix, focusing on product, price, and place strategies, and proposes an implementation procedure involving brainstorming outcomes, assigning responsibilities, and conducting risk assessments. It justifies the importance of market research for understanding consumers and testing products. Key performance indicators (KPIs) are presented to measure the effectiveness of the strategies. The conclusion summarizes the findings, highlighting the strategic approach and its potential impact on EasyJet's business.

LFBM102 ASSIGNMENT

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Assessment of market and organization by using SWOT approach
 Goals for marketing products and services
 Marketing Mix
 Outline procedure to be implemented in organization
 Justification for procedure of market research
 Key performance indicators
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is refers to as tasks that performs in organization to achieve desired targets
of business marketing plan helps in conducting products and services in effective form.
 The report is based on EasyJet that is established in UK, it provides varieties of
services in hospitality and tourism firm.
 As this provider services of flights to customers in order to reach to them at their
destination.

ASSESSMENT OF MARKET AND ORGANIZATION
BY USING SWOT APPROACH
 Strength- In accordance to organization, the strength of EasyJet services is their price
infrastructure is good that attracts more and more customer towards their services.
 Weaknesses- In respond to organization, the weakness of business is emphasized by
their competitors in market sector that create problem for organization.

GOALS FOR MARKETING PRODUCTS AND
SERVICES
 The objective of organization to conduct marketing of goods and services, by trading of
their airline tickets for several terminals in both countries.
 Their main goal is to achieve their targets and objectives of organization in productive
manner to boost productivity of business.
 As their main target is to provide customer easy travel services that is to be fun and
interesting for customer that satisfy their needs and desires of organization in
productive manner.

MARKETING MIX
 Product- In order to organization, the product strategy determine that organization
provides comfortable and secure services to consumer.
 Price- In respond to organization, pricing strategy helps business to grow in order to do
so, they provide low cost to consumers through which they attain towards organization.
 Place- In terms of organization, they provide their services in different sector that gains
sustainable growth of organization.

OUTLINE PROCEDURE TO BE IMPLEMENTED IN
ORGANIZATION
 Brainstorm desired outcomes- In regard to organization, by brainstorming of outcome
in organization helps in sustaining business objective and desires in effective manner.
 Assign implementation duties- In order to organization, through assigning
responsibility to each and every member of organization helps in raising organization
productivity.
 Risk assessment- In accordance to organization, managing risk and identify in right
time helps in overcoming issues and challenges of organization in respective manner.

JUSTIFICATION FOR PROCEDURE OF MARKET
RESEARCH
 Helps in understanding consumer- In accordance to this, market research helps in
determining better understanding about consumer better as effective communication
takes place in productive manner helps in gaining organization profitability.
 It allows testing of products- In order to this organization, it helps in conducting
testing of services effectively that boost organization productivity.

KEY PERFORMANCE INDICATORS
H1 H2
Seats flow (m) 40.4 37.5
Passengers (m) 36.8 33.8
Load factors (%) 91.1 90.2
Average sector length (km) 1071 1068
Revenue per seat- reported currency ($) 54.1 48.8
Revenue per seat- constant currency ($) 52.86 48.8
Headline cost per seat include fuel- reported currency
($)
54.53 54.45
Headline cost per seat include fuel- constant currency
($)
53.64 54.45
Headline cost per seat exclude fuel- reported currency
($)
43.11 42.38
Headline cost per seat exclude fuel- constant currency
($)
42.86 42.3

CONCLUSION
 The report has been concluded about organization through determining market sector
by approaching SWOT framework in organization that has been emphasized in report.
 In this summarizes of goals of organization and marketing mix will take place in
business of EasyJet services.
 It will justify procedure of organization through implementing strategy into
organization in order to do so, the various steps that has been occurred in organization
by studying various stages.

REFERENCES
 Abadie, A. and L’Hour, J., 2021. A penalized synthetic control estimator for disaggregated
data. Journal of the American Statistical Association, (just-accepted). pp.1-34.
 Ali, B.J. and Anwar, G., 2021. The Effect of Marketing Culture Aspects of Healthcare Care
on Marketing Creativity. Ali, BJ, & Anwar, G.(2021). The Effect of Marketing Culture
Aspects of Healthcare Care on Marketing Creativity. International Journal of English
Literature and Social Sciences. 6(2). pp.171-182.
 Benzaghta, M.A. and et.al, 2021. SWOT analysis applications: An integrative literature
review. Journal of Global Business Insights. 6(1). pp.54-72.