This report provides a detailed marketing plan for EasyJet, a UK-based low-cost airline. It includes an introduction to the organization, a SWOT analysis identifying strengths like its low-cost model and customer relationship management, weaknesses such as high competition and sensitivity to taxes, opportunities like expanding into new destinations, and threats from government policies and major industry players. The plan outlines objectives to increase brand awareness, profitability, and market share. It elaborates on the marketing mix (product, price, place, promotion) and how the plan can be implemented by setting expectations, building a team, and securing resources. Market research methods like surveys and qualitative interviews are discussed, along with key performance indicators (KPIs) such as profit margins and client retention rate to measure the plan's effectiveness. The report concludes that a marketing plan is essential for reorganizing a firm's image and increasing sales and profits.
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