EasyJet Marketing: SWOT Analysis, Strategies, Implementation & Impact

This presentation provides an overview of the role of marketing in business, using EasyJet as a case study. It includes a marketing audit and SWOT analysis of EasyJet, identifying its strengths, weaknesses, opportunities, and threats. The presentation outlines marketing objectives such as building brand awareness, increasing sales, and enhancing social media campaigns. Key marketing strategies discussed include the STP model (Segmentation, Targeting, Positioning) and the marketing mix (Product, Price, Place, Promotion). The presentation also covers the implementation of the marketing plan, emphasizing setting expectations, documenting strategies, building an effective team, and optimizing resources. Finally, it addresses how to measure the effectiveness of the plan through regular monitoring, contingency planning, expert advice, and feedback. Desklib offers this and other solved assignments to aid students in their studies.

Role of marketing in
business

Table of Contents
 INTRODUCTION
 TASK
 MARKETING AUDIT, SWOT ANALYSIS OF EASY JET
 OBJECTIVE SOF MARKETING PLAN
 MARKETING STRATEGIES FOR EASY JET

Table of Contents
 IMPLEMENTATION OF PLAN
 EFFECTIVENESS OF PLAN
 CONCLUSION
 REFERENCES

INTRODUCTION
Marketing is activity that organisation uses for the purpose of promoting
and advertising organisational products and services in market to attract customers.
It includes advertising, selling and other related activities of products and services
to customers.

MARKETING AUDIT, SWOT ANALYSIS OF EASY
JET
Marketing audit is evaluating of all marketing activities
along with the marketing environment of an organisation.
Auditing includes assessment of all activities, theories, policies
and strategies adopted by an organisation. EasyJet is an
international organisation in hospitality and tourism industry
providing its services. Easy Jet is providing domestic and
international flights in different parts of world. There are many
areas of growth that can be adopted by Easy Jet.

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SWOT analysis is Strengths, Weakness, Opportunities and Threats. SWOT of
Easy Jet has been explained:
 Strengths: The human resource management and financial management are important
functions and are strengths of Easy Jet and has built increasing strength in Easy Jet's
working.
 Weakness: Weaknesses of Easy Jet are its research and development department and
information and technology management.

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 Opportunities: The opportunities are termed as scope that is available to Easy Jet for
performing new operations and functions that will result in greater profits for
organisations.
 Threats: Threats creates risk for the company and hinder it in performing all
operations in a systematic manner.

OBJECTIVES OF MARKETING PLAN
 Provide loyal program
 Creative advertising
 Great social media campaigning
 Flight perks
 Attention capturing
 Increase in sales
 Building brand awareness

MARKETING STRATEGIES FOR EASY JET
Easy Jet needs to create effective and efficient marketing strategies and these are
discussed below:
1. STP model
 Segmentation
 Targeting
 Positioning

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2. Marketing mix
 Product
 Price
 Place
 Promotion
3. Efficient low cost model

IMPLEMENTATION OF PLAN
 Setting expectations
 Documenting implementation strategies
 Building effective team
 Optimisation of resources
 Setting timelines
 Management of tasks:
 Regular monitoring
 Implementing necessary changes

EFFECTIVENESS OF PLAN
 Regular monitoring
 Development of contingency plan
 Seeking expert advice
 Proper clarification with everyone’s role
 Taking feedbacks
 Checking revenues and profitability ratios