A Detailed Report on the Marketing Mix of EasyJet - SG3050 UEL

This report analyzes EasyJet's marketing mix using the 7Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence). It examines how EasyJet aligns its marketing strategies with its vision of being the preferred short-haul airline in Europe. The report identifies EasyJet's target market, including corporate business passengers and leisure customers, and discusses the company's focus on employees and global presence. The analysis also references EasyJet's annual report, noting financial challenges faced by the company. This student-contributed report is available on Desklib, a platform offering a wide range of study tools and resources for students.