EasyJet's Marketing Plan: Low-Cost Strategy, SWOT Analysis & Mix

This report presents a marketing plan for EasyJet, focusing on its low-cost airline services. It analyzes the product, price, promotion, and place strategies within the marketing mix, highlighting the company's focus on affordable airfare and innovative services. The report also includes a SWOT analysis, identifying EasyJet's strengths, weaknesses, opportunities, and threats, with a particular emphasis on competition from other low-cost carriers and the impact of changing aviation regulations. This document is available on Desklib, a platform providing study tools and resources for students.

Marketing Planning
TASK 3

Marketing plan
• Product: The Products/services that is offered by Easyjet is cheapest air fare with
different services like free meal and luggage services etc. The services offered by
the company is innovative and must target the low segment customers.
• Price: Easyjet mainly set the lower price for their airline services as the company
had leading position in LCC. Skimming pricing policy will be suitable for Easyjet.
• Promotion: For promoting the services of low cost air services company must focus
on using effective promotional techniques that is sales promotion as promotion
through advertisement.
• Place: Last element within the marketing mix include place for rendering the
services Easyjet must focus on their stores or online sities through which customers
or passengers can easily select and book their ticket.

SWOT Analysis
Strength-
1. The key strength of Easyjet is that
airline company has established an
effective brand image within the UK
as the leading company has renders
low cost airline services to their
customers.
Weaknesses-
1. Weakness of Easyjet airline is that
the company deals in serving low
cost services in regards with the
premium airline that is British
Airways. But the other airlines such
as Ryanair gives tough competition
to Easyjet through offering much
low cost services to their passengers.
Opportunities-
1. With the help of attaining effective
marketing activities Easyjet airline can
easily maximize their revenue and
profit margin.
Threats-
1. Key threat for the Easyjet is increasing
charges of airport results in creating
threat for the other airline to hold their
plane within Europe.
2. The changing aviation rule and
regulations of the government act as
major threat for Easyjet as it results in
inceasing the charges of airport.

REFERENCES
• Masterson, R. and Pickton, D., 2010.
Marketing: An Introduction. SAGE.
• Mishra, D. and et.al., 2013. Methods and
apparatus related to surveillance system
marketing, planning and/or integration. 8. pp.
482,609.
• Morgan, N.A., 2012. Marketing and business
performance. Journal of the Academy of
Marketing Science. 40(1). pp.102-119