Marketing Campaign Project for EasyJet: TOU3330, Business School

This project outlines a marketing campaign for EasyJet, focusing on increasing its popularity and market share. The campaign targets female urban millennials (27-34 years old) and sets SMART goals for sales and customer service. The solution includes two campaign concepts: an online value proposition emphasizing low-cost services and flexible schedules, and a social media campaign encouraging user-generated content. The project addresses the 7 Ps of marketing and includes various strategies like pay-per-click, hashtag trends, video marketing, and email campaigns to achieve its objectives. The assignment is based on the TOU3330 module handbook from Middlesex University, Business School, Hendon campus, and requires the creation of five marketing campaigns, with two presented on a poster.

EasyJet Marketing Campaign
Key
Objectives
for the
campaign:
To increase
the
popularity of
the firm by
2020.
To achieve a
sales of
$1000000
every month
To serve
100000
customers in
a month.
To increase
the market
share if the
firm by 20%
till 2020
The target
audience of the
chosen campaign
will be the
female urban
millennials within
the age of 27-34.
Online Value Proposition
• It aims to reflect that a company is a low cost
carrier which provides optimum services in low
prices.
• It covers a large number of destinations and
locations.
• The timings of the different airline will be
flexible and will be made according to the
different needs of the targeted audience.
• The check-in and checkout will become
considerably easier when the procedure of the
online login will be used.
• Moreover, the main proposition of the
advertisement is that, when the customers will
login using the code which will be issued to
each consumer registering at the campaign,
then they will achieve a discount of around 20%
n their booking price.
Hashtag trend Pay per click
strategy
Blogging Email campaign
Video
Marketing
Share your dream holiday
And get a chance to fin
free tickets to Dubai
on EasyJet!!
To Participate , upload your best travel
experience on our Facebook page with
#Easy Travel and stand a chance to win
the context.
Open Till July 2019, winners will be chosen
on the maximum number of likes on the
video!!!
Participate now
Stand a chance to
win a beautiful
travel experience
with Easy Jet. Upload
a video and tell us
why you want to
travel with Easy Jet.
The best video will
win a chance to
travel with Easy Jet.
Upload now!!
Campaign 1 Campaign 2