Marketing Analysis of EasyJet: Strategies and Implementation Report

This report provides a comprehensive analysis of EasyJet's marketing strategies. It begins with an introduction to marketing and EasyJet, followed by a SWOT analysis of the airline's strengths, weaknesses, opportunities, and threats. The report then outlines EasyJet's marketing objectives, focusing on making travel easy and affordable. A detailed examination of the marketing mix (product, price, place, promotion, people, processes, and physical evidence) is included, followed by a description of how the marketing plan is implemented, including steps like business understanding, target market determination, and competitor analysis. Finally, the report explains how the effectiveness of the plan is measured using Key Performance Indicators (KPIs) to assess EasyJet's performance in the tourism industry and achieve its goals. The report provides valuable insights into EasyJet's approach to the market and its strategies for success.