LVL 4 Report: Analyzing People Management Strategies at EasyJet

This report provides an overview of people management practices within EasyJet, a low-cost airline in the UK. It delves into the operational context, highlighting the importance of effective people management for productivity, communication, and innovation. A SWOT analysis focusing on people management identifies the company's strengths, weaknesses, opportunities, and threats in relation to its human resources. The report further examines leadership and management styles, training and development initiatives, and talent management strategies employed by EasyJet. It emphasizes the company's efforts in nurturing talent through formal succession planning and tailored leadership development programs. Training programs cover safety, equipment, first aid, aviation services, and customer service. The report concludes by underscoring the significance of talent management in creating a productive and engaged workforce, ultimately contributing to the company's competitiveness and growth.

LVL 4 Introduction to
People Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
2. Operational context..................................................................................................................3
3. People management context....................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
People management is basically the set of the practices which encompasses the end to end
processes of the talent acquisition, talent optimisation as well as the talent retention which will
provide the consistent support for the business as well as the guidance to the employees of the
organisation. The EasyJet is a low cost airline in the UK and it is the subsidiary of EasyJet plc.
The company was found in the year 2017and was develop by following the referendum vote of
the UK in order to leave the European union along with the preparation of the airline against the
potential results of Brexit. The airline also structured itself as the group of pan European airline
along with three varied certificates of the air operator that are based in Switzerland, Austria and
the United Kingdom. This portfolio will discuss about the people management and its
importance along with the related SWOT analysis. It will also discuss about the leadership and
management, training and development, talent management along with their importance in the
company (Denning, 2018).
MAIN BODY
2. Operational context
People management

It refers to the practice of engaging, training, retaining and recruiting the employees in order to
increase their productivity along with optimising their talent. People management is the sub
category of the human resource management which involves the training and development,
compensation and benefits, organisation, safety and wellness, engagement and retention,
performance management as well as the recruitment. People management also acknowledges the
unique talents, needs as well as the career objectives of the employees at the time of also
encouraging their alignment with the values and goals of the company.
Importance of people management
In precise, the business leaders should take in account the skills of the people management in
their companies as they have the right to make or break the organisation. If the management of
the people is bad then it can lead to low productivity, the employees will not be involved along
with the decreased innovation in the company. The possible effects of the people management
skills involve increased productivity, enhanced communication, employee being challenged and
overcoming them efficiently, better collaboration along with the cooperation in the team
members, lesser rates of employee turnover, professional development in the employees, the
development of the culture which encourages free thinking along with idea sharing that assists in
the innovation of the organisation. People management can be implemented to all companies of
different sizes and also have various advantages in the daily corporate life. One of the best
benefits of managing the people in the organisations is to an increased as well as improved
process of the selection. At the time of selection one of the most important goals is to find the
best qualified professional. Although some of the managers do not examine whether the
candidate matches with the activities which will be executed along with the values and the
mission of the company. This can outcome in the employees to become unmotivated and also
creating the costs with a latest hire. The process of people management also assists in the
enhanced motivation along with productivity and helps in benefiting the management, enhances
the environment at work, helps in the development of the employee, attracts and retention of the
talent (Jyoti, 2019).

b. Importance of people management for EasyJet
SWOT analysis focusing on people management-
This analysis is considered very powerful tool when it is applied to the people management
within the organisation. As this tool enables the company to quickly evaluate the professional
profile of the individual which also involves knowing the effectiveness the employees are
working in the company.
Strengths
The company have been successfully financial that also decrease the cost of the operations.
It is also a kind of a flexible organisation which is also seen as being innovative. A television
reservation centre was also being opened by the company which is a strong e-business in the year
1995. The company was a part of ‘the consortium and has been awarded by the air traffic control
system of UK. The name of the brand which is EasyJet possess all the qualities for the long term
storage of the memory which will not be so easy to forget (Ansar and Baloch, 2018).
Weaknesses
The sustenance of the leadership of cost can be hard in the dynamic market. The two elements of
growth which emphasizes on the price along with the emphasize on the convenience can meet
their natural limits along with the differentiation from that point that could become hard. The
loss of the usage in the coming time which could affect the performance of its own in a negative
manner. The business model can also become blurred eventually because of the competitive

pressure along with the consolidation by the industry of the Low cost carries (Marsilio and
Prenestini, 2020).
Opportunities
The expansion of the company has lead to the development of the new markets for the LCCs.
Because of the less fares which will enhance the movement of the job seekers around the
boarders and also enhance the tourism industry leading in the growth of the economy. The
consolidation could assist the EasyJet up to a particular degree due to its costs along with the
fares. Rather the expansion related to the vertical as well as the horizontal can be a necessary
option for the growth of the company (Luna-Arocas and Lara, 2020).
Threats
Some of the factors affect the threats of EasyJet. The loss related to the terrorism and the
catastrophic can outcome in decreased travel through air along with the support of the
infrastructure. The increased capacity along with the tactics of the cost cutting by the competitors
can create an impact on the passenger traffic on the famous routes. When the company depends
upon the third party service givers that could lead to the problems when some of the contracts are
not getting renewed.

3. People management context
a. Leadership and management
Leadership is known as the social relationship between more than two or the two individuals that
depends upon each other to get particular mutual objectives in the specific group situation. A
better leadership assists the individuals along with the groups to fulfil the objectives by
emphasizing on the maintenance needs of the group along with the needs of the task. The leaders
are those person who have the charge in the company and to distribute the responsibility to the
other members in order to fulfil the best outcomes.
Most pf the successful organisations have the type of the teams which are productive
management. When in this type of the situation the organisations can fulfil the goals of becoming
increasingly competitive in the business across the globe and being newly technical.
Management is known to be the process of planning, directing, organising along with controlling
the actions of the employees along with the other resources to gain the objectives of the
organisation. The management prevails in virtually all the objectives seeking companies if they
are public or private, profit or non profit and small or large. All the companies have some or the
other kind of the basis in creating from the theory of management.

An important part of the people development strategy for the Easy/jet airlines was to
make sure that the people that displayed both the potential along with the performance are being
nurtured and recognised in a clear manner. This was fulfilled with the help of the formal
succession process of the planning that was encouraged by the coaching of individual leadership.
The company was searching for developing the senior leaders in the programmes of the talent
development, to specify the direct influence on the performance. The company desired for the
programmes of the tailored leadership development that are being created in consultation with
every individual along with their respective line manager. The company is a low cost airline
which uses the data in order to make the smart decisions, it was necessary to calculate the return
on the investment related to the coaching (Delanoy and Kasztelnik, 2020).
b. Training and development
The initiatives related to the training and the development are associated with the educational
activities in an organisation that are being created to enhance the performance of job of a
particular individual or a group. These kinds of the programs includes the development in the
knowledge of the worker along with the set of skills and involving greater amount of motivation
in order to improve the performance of the job.
The training programmes can be developed on an independent basis or in an learning
administration system with the objective of long term development of the employees. The
practices related to the common training consists of the orientations, case studies, role playing,
classroom lectures, simulations along with the training based on computers involving the e-
learning. The training and development which are sometimes also known as the hu7man resource
development (HRD), most of the employees efforts related to the training and development are
being driven by the HRD functions of the organisations. These efforts are divided into two basic
types that are the employee training and develop and the management training and development
(Rehman and Iqbal, 2020).The EasyJet company has opted for the on boarding training
programme before starting in the function. This type of the model is also common in the learning
of corporate departments and offers the employees with the opportunity to gain knowledge about
the culture of the company and some of the basic skills which they require from the initial day.
The training and the development programmes provided by the company are mainly related to
the safety and equipment, first aid, aviation services along with the dangerous products and the
cabin services and the customer service. This type of the method related to the flipped learning

online referred to the new employees which can use the face to face training in more of the
collaboration for the discussions and questions with their peers. As the demand on the air travel
is increasing, the airlines are mainly looking for the learning and development to be used as their
model for making sure that are being competitive in the market industry. The airlines are also
planning to use the apprenticeship in order to increase the demand for the talent to enhance their
skilled workforce (Hallinger, 2020).
c. Talent management
Talent management is basically a process in which the employees perform the activities related
to the recruitment and create the type of the workforce which can be as productive as possible
and tends to stay with the company for a longer period of time. When the talent management is
being executed in a strategic manner then the process of this can assist in enhancing the complete
performance of the company and make sure that it also becomes competitive. The talent
management refers to the investing in the most necessary resource of the company which are its
people. Ultimately the employers can also perform the process of the recruitment of the
candidates with increasing skills that are desirable and offer the continuous opportunities related

to the learning and development along with giving rewards to the team members and motivate
them to enhance in the company.
The talent management is important in the companies as the businesses acquires the time
to crate their employees and also to make them engaged for being profitable as well as
innovative. In the absence of the talent management the company becomes unable to retain the
talent which will lead in the dissatisfaction of the customer and also resist their growth potential.
There exists various components of the talent management such as workforce planning,
recruitment, on boarding, training and development, performance management, compensation
and benefits and the succession planning (Hallinger and Hammad, 2019).
The leaders of the EasyJet airlines get the best from the people of the company in each
area of the organisation. The programme of the company which is the talented leaders
programme is developed to offer the people with all the tools which they need in order to be
successful in a single or more function creating the skills related to the leadership while also
working for the qualification of the professional leadership. The company is being looking for
the talented as well as the motivated future leaders that wants to join the company and for this
purpose they must have the excellent can do nature, prior experience for the management of team
along with the stakeholders (Gazi, 2020).
CONCLUSION
From the above portfolio it has been conclude about the management of people and its
importance along with the related SWOT analysis. It will also discuss about the leadership
and management, training and development, talent management along with their importance
in the company. The above portfolio also discussed about the ways in which the company
known as the EasyJet managed the people in an effective and efficient manner along with
the importance of it in the SWOT analysis. The importance of the leadership and
management, training and development, talent management is also being discussed in the
portfolio.

REFERENCES
Books and Journals
Ansar, N. and Baloch, A., 2018. Talent and talent management: definition and issues. IBT
Journal of Business Studies, 14(2), pp.213-230.
Delanoy, N. and Kasztelnik, K., 2020. Business open big data analytics to support innovative
leadership and management decision in Canada. Business Ethics and Leadership, 4(2),
pp.56-74.
Denning, S., 2018. The emergence of Agile people management. Strategy & Leadership.
Gazi, M.A.I., 2020. Islamic perspective of leadership in management; foundation, traits and
principles. Int. J. Manag. Account, 2(1), pp.1-9.
Hallinger, P. and Hammad, W., 2019. Knowledge production on educational leadership and
management in Arab societies: A systematic review of research. Educational
Management Administration & Leadership, 47(1), pp.20-36.
Hallinger, P., 2020. Science mapping the knowledge base on educational leadership and
management from the emerging regions of Asia, Africa and Latin America, 1965–
2018. Educational Management Administration & Leadership, 48(2), pp.209-230.
Jyoti, K., 2019. Green HRM–people management commitment to environmental sustainability.
In proceedings of 10th international conference on digital strategies for organizational
success.
Luna-Arocas, R. and Lara, F.J., 2020. Talent management, affective organizational commitment
and service performance in local government. International Journal of Environmental
Research and Public Health, 17(13), p.4827.
Marsilio, M. and Prenestini, A., 2020. Making it happen: Challenges and transformations in
health care processes, people management, and decision-making. Health Services
Management Research, 33(2), pp.53-54.
Rehman, U.U. and Iqbal, A., 2020. Nexus of knowledge-oriented leadership, knowledge
management, innovation and organizational performance in higher education. Business
Process Management Journal.