HND Travel: EasyJet's Pricing Strategy Impact on Sales & Customers

This case study investigates the impact of product pricing on EasyJet's customers and sales. It aims to identify the effects of price on sales and customer acquisition, examine the benefits of setting the right price, and analyze the effectiveness of the pricing strategy on EasyJet's growth and success. The study explores themes such as customer satisfaction with EasyJet's pricing strategy and value for money, perceptions of customers towards pricing compared to other brands, the potential introduction of cheaper products, and the role of price in attracting customers. Data is presented to illustrate customer opinions on price satisfaction, comparisons with competitors, and the importance of price in their decision-making process.

“To identify the impact of product's price on customers and its sales” - A case study on EasyJet
Collect huge amount of data for purpose of research is not
enough but present that data in an effective manner is also
very necessary as this helps manager in take right decision.
Aims
“To identify the impact of product's price on customers and
its sales” - A case study on EasyJet
Objectives:
 To identify impact of price on the sale of product and
customers of EasyJet
 To examine the benefits of setting a right price of a
product in EasyJet
 To analyse the effectiveness of pricing strategy on
growth and success of EasyJet
Theme 3: Perceptions of customers towards
the value of money
Aim and Objectives
Theme 1: Satisfy with the pricing strategy of
products and services of EasyJet
Yes No
0
2
4
6
8
10
12
14
16
Extremely satisfied
Very satisfied
Moderately satisfied
Not so satisfied
Not at all satisfied
0
2
4
6
8
10
12
A lot more than others
A little more than others
Same as others
A little less than others
A lot less than others
0
2
4
6
8
10
12
INTRODUCTION
Theme 2: Pricing with respect to products and
services of other brands
A lot expensive than others
Same as others
Lot cheaper than others
0
2
4
6
8
10
12
Theme 4: A cheaper product should be
introduced in the market.
Theme 5: Price of a product play a big role
in attract customers towards it
Yes No
0
5
10
15
20
25