Marketing Plan for EasyJet: Strategies to Improve Sales (LFBM/LFTE102)

This presentation provides a detailed analysis of EasyJet's marketing plan aimed at improving sales. It begins with an introduction to the organization, followed by an analytical framework assessing the macro business environment using tools like PESTEL and SWOT. The presentation outlines specific strategies to enhance sales, including leveraging internet promotions and customer attraction programs. It also discusses the implementation of the marketing plan through diversified channels and evaluates its effectiveness using benchmarking and key performance indicators (KPIs) such as flight schedule stability and the number of tickets sold. The conclusion summarizes EasyJet's business journey and the various strategies employed to increase market share. References to relevant academic sources are included to support the analysis and recommendations.

Suggestions and
instructions for
creating your slides
(LFBM/LFTE102)
EasyJet Marketing plan to improve sales

Some
instructions
Your slides should not be less than 10, which
indicates it could be more.
You need to share your note somewhere in the
presentation as explanation for each slide.
The task is about improving EasyJet services not
any other airline.
Please ensure you reference your work.
Note that the cover page is not part of the 10
slides.

How to add your note to your slide
On the View menu,
click
Normal.
Select the thumbnail
of the slide you want
to add notes to.
The notes pane will
appear beneath your
slide. Click where it
says Click to add
notes and type
whatever notes you'd
like to add.

Cover Page
Your name
Student ID
Module code (LFBM/
LFTE102)
Lead tutor (Dr
Emmanuel Oghosanine)
Date of submission

INTRODUCTION
• This presentation will discuss the organization easy jet and will
showcase the analytical framework to analyse the macro business
environment.
• It will also include some strategies to improve the sales and how to
implement those strategies.
• While measuring the effectiveness of the marketing plan.

Background Of The Organization Easy jet
• The company was established in 1995 march
by Stelios Hajji-Ioannou.
• The company was started so that it can
provide low fare flight in Europe.
• They received their first booking on 23rd
October.

Easy Jet Services
• They provided booking service in initial days only
via telephonic services they started to print the
booking number on aeroplanes.
• They later changed their booking style and made
their website in1998 and then the booking number
that were printed on the aeroplanes were replaced by
the web address.
• The easy jet flights does not include complimentary
meals and drinks but passengers can buy anything
they like on board which could include various
meals, gifts, gadgets etc.

Market size and trend
• Easy jet operates in market which deals with low cost airlines.
• The market has been very competitive but the company is constantly counted
in top 3 in the list of service provider.
• It is considered to be one of the best airline which provide air transfer in such
low cost.

Market analysis of EasyJet (Macro
business Environment)
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL

POLITICAL
• After the bexit effect, the
organization had to suffer
through various political
issues
• The company was based in
EU and after splitting the UK
from Europe this has changed
many business policies and
many operation style has to
be changed.
Market analysis of
EasyJet

ECONOMICAL
• Many businesses have suffered
due to this virus outbreak
including the easy jet airlines.
• The company has to shut down
3 of their bases.
• They had to face huge loss in
the lock-down period.
Market analysis of
EasyJet

Market analysis of
EasyJet
SOCIAL
• It is considered to be heavily
male oriented industry.
• The company is trying to
change this culture from past
few years to promote their
female pilots to take online
classes so that it can motivate
more girls to join this aviation
industry