Case Study: Enhancing Customer Satisfaction Ratio at EasyJet UKCBC
VerifiedAdded on 2023/04/10
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Case Study
AI Summary
This case study analyzes customer satisfaction at EasyJet, employing an inductive research approach and interpretivism philosophy. It aims to identify ways to enhance customer satisfaction by examining factors such as affordable ticket prices, service quality, and the impact of employee interactions. Primary data was collected through questionnaires from UKCBC students, while secondary data was sourced from articles and online resources. The findings reveal key themes related to flight purpose, price perception, service satisfaction, and reasons for dissatisfaction, highlighting the importance of well-trained employees in delivering satisfactory customer experiences. The study concludes that EasyJet should prioritize employee training and service improvements to align with customer expectations and enhance overall satisfaction levels.
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