This report examines international business, focusing on Easy Jet, a British low-cost airline. It analyzes the motivations behind international strategic alliances, particularly in the context of Easy Jet's potential partnerships. The report explores the benefits and challenges of these alliances, including market expansion, resource sharing, and competitive advantages. It also reviews relevant literature, such as strategic alliance types (joint ventures, equity alliances, and non-equity alliances), and discusses the airline industry's dynamics, including the role of alliances like Star Alliance, SkyTeam, and oneworld. The analysis includes Easy Jet's considerations for joining oneworld and the implications of Brexit on the airline industry. Finally, the report offers recommendations for Easy Jet's strategic approach to enhance its competitiveness in the international market.
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