This report provides a comprehensive analysis of EasyJet's travel agency and tour operations. It begins by exploring the factors that influence travel decisions, such as appeal, convenience, prior experience, price, and the purpose of the trip. The report then delves into Porter's generic strategies, including cost leadership, cost focus, differentiation focus, and cost leadership/differentiation leadership, recommending cost leadership as the most suitable strategy for EasyJet. The investigation continues with an examination of the tour operations industry within the travel and tourism sector, differentiating between outbound and inbound operators. Finally, the report discusses the retail travel environment, the role of a travel agent, and the different types of travel agencies, highlighting the relationships that exist within retail agents, with a focus on EasyJet's operational strategies and market positioning. The analysis emphasizes the importance of understanding passenger needs, optimizing costs, and leveraging technology to enhance service delivery and market competitiveness.