Business Analysis of EasyJet: SWOT, PESTEL, Leadership, and CSR

This report provides a comprehensive analysis of EasyJet, a British multinational low-cost airline. It begins with an introduction to the business and its operational context, followed by a detailed SWOT and PESTEL analysis to evaluate the airline's internal strengths and weaknesses, and external opportunities and threats. The report examines how various PESTEL factors influence the opportunities and threats faced by EasyJet. Furthermore, it explores different leadership styles, including autocratic, participative, laissez-faire, delegating, transactional, and transformational leadership, recommending a participative leadership style to achieve the organization's business objectives. Finally, the report critically evaluates the corporate social responsibility (CSR) of EasyJet. The report aims to provide insights into the airline's strategic position and operational dynamics.

Context of business

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Performance of SWOT and PESTEL analysis of Easyjet......................................................3
Evaluate how the changes in pestle factors influence the opportunities and threats of the
business ..................................................................................................................................5
Comparison between different types of leadership styles......................................................7
Recommend a suitable leadership style which helps the organisation to achieve the business
objective.................................................................................................................................9
Critically evaluate the corporate social responsibility of the chosen organisation..............10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business refers to an economic activity done by a person on the continuous basis for the
purpose of earning profit for surviving life. There are various type of business as they are
categories on the basis of various factors such as size of business, number of owners, nature of
business and many more. Below mentioned report is based on Easyjet which is a British
multinational low cost airline group having headquarter in London Luton airport which is located
in United Kingdom. Currently they are operating over 1000 routes in more than 30 countries as
they are operating domestic and international schedules. The purpose of making this report is to
analysing the SWOT and PESTEL analysis of Easyjet. After this analysis it also shows the
various styles of leadership along with the management style in the organisation of Easyjet. It is
also founded at corporate social responsibility is an important factor for every organisation.
Hence this report also include the corporate social responsibility is a in the process of operations
of Easyjet.
TASK
Performance of SWOT and PESTEL analysis of Easyjet.
SWOT and PESTEL analysis, both are considered as marketing tools which are used for the
purpose of analysing macro and micro environment of business. SWOT analysis is done for the
purpose of analysing strengths, weaknesses, opportunities and threats of an organisation. It is
very helpful tool for organisation as it helps them in removing all the weakness and gaining all
the opportunities. It can be said as SWOT analysis help in the study of micro business
environment. PESTEL analysis is another tool of marketing as it helps in analysing the macro
business environment. PESTEL analysis includes various external factors which include
Political, Economic, Social, Technological, Environmental and legal factors of a business
organisation.
SWOT Analysis of Easyjet
Strengths Weaknesses
 Easyjet has a good brand image as they
are providing cheapest flights in the
United Kingdom, Europe especially to
the young travellers and business
 Their are various companies who are
working in the airline industry and
offering tickets on cheap prices as
compared to Easyjet. So this

people.
 The website of Easyjet is too easy and
they are offering fly tickets online.
organisation have to face war on the
basis of prices. As customers are same
but prices are different.
 They are not offering free food in the
longer trips which are more than 2
hours which may distract the customers
towards the organisation.
Opportunities Threats
 First opportunity that the Easyjet have
that they can provide offer travel
package which is very useful in
attracting the customers who have
requirement of the same product.
 They also have opportunities to grow
their route system into a new market of
Europe and new segment of customers.
 As the fee of airport is increasing day
by day which leads to the deduction of
margins that the EasyJet is gaining.
Also this fees is not in the control of
organisation. If they are not able to pay
the fees, they have to stop various
routes.
 Various of competitors are offering
flights on less costs, it leads to the
securing a threaten position of EasyJet
in in the market.
PESTEL Analysis of EasyJet
Political factors
 It refers to those factors which implies an effective on easyjet in a certain country or a
market for long term. It is doing business in travel and leisure in various countries. Below
mentioned are the political factors of easyjet:
 There is no any ability in the Civil Aviation authority so that they can deliver their own
regulations.
 A lot of concerned Aerospace and airline industries. Resistant to passenger in order to buying tickets in advance only because of increasing
prices and economic uncertainty result in the less passengers.
Economic factors

 Decrease in the value of pounds.
 Living the single market and Customs Union.
 Arrangements of the airline industry influence the United Kingdom airline industry.
 Continuous increase in the cost of fuel. Weakness in the confidence of consumer in the United Kingdom.
Social Factors
 Social media is a continuously promoting easy travelling.
 Airline industry is required to find various operations so that they can reduce their cost.
 There is a huge requirement of introducing new technologies. Precautions of customers have the extra values.
Technology factors
 For the purpose of increasing profit they have to use data driven.
 For the purpose of reducing the requirement of fuel, they had attempt for developing a
new design of a flight in the shape of V. New safety regulations around new innovations.
Legal Factors
 Production of data.
 Compensation on cancellation and delayed flights.
 Regulations. Air passenger duty flying out the United Kingdom.
Environmental factors
 Effect on being able to fly due to heavy storm weather and climate change.
 Attention of a media on environmental friendly social changes.
 Evasion can be considered as the fastest growing source of greenhouse gases and the
airport of United Kingdom are set to increase capacity by 59 % by 2050.
Evaluate how the changes in pestle factors influence the opportunities and threats of the
business
Political factors
The government gives the permission in order to purchasing new aircraft.
Government has also issued various guidance and assistance for travel and tourism businesses.

Government has also issued by air force and regulations on airline industry so that they have to
apply expensive Technological Solutions in order to detect in the terrorist for the purpose of
security of pessenger.
Economical factors
Because of down turn of economic people become more sensitive towards the prices in their
consumption. The easyjet is a following a strategy so that they can increase the demand of
customers.
Exchange rate of currency also implies an impact on the economic theory of organisation.
Social factors
From the last of many years various changes in the lifestyle of people have been found.
Nowadays people are travelling more for the purpose of their holidays or business is. Change
name culture towards the travelling is the advantage towards the growth of easyjet.
Technological factors
Growth and development in the sector of Technology implies a positive effect on the growth of
organisation. 95% of customers are buying tickets online and easyjet is becoming the biggest
internet air ticketing retailer of Europe.
Legal factors
Change in the the charges of takeoff and landing charges at airport.
Environmental factors
The main topic of environmental factor is recently global warning. Emissions trading scheme ET
Khurda measure the ability of industry in order to completing the international markets.

Comparison between different types of leadership styles
Leadership can be characterised as a significant attribute which encourage the growth and
productivity of the business enterprises within their concerned field of operations. Leadership
aims to influence the behaviour, attitude, performance and actions of the employees working
under an organisation in a prominent and advance manner. Leadership can be defined as
component which assists the organisation in order to ensure clarity of direction and purpose to
the set of employees in order to keep them on the appropriate path i.e. accomplishment of
business objective.
 Autocratic leadership can characterized as a form of leadership wherein the decision
making power is centralized to the leader. The subordinates of the business enterprise are
obligated to work in accordance with the criterion set by the leaders. It best suitable under
circumstances when quick decisions needs to be implemented within the organisational
domain. Autocratic leadership works best in respect with leading new recruits in the
organisation. It is defined as the the leadership style in which a manger focus on guiding
and managing a people according to the director wish. Also by having a decision of
mangers, team members and employees are being nervous at a time. In this a manger
provide main focus on making discipline among team members and employees.
 Participative form of leadership can be termed as a leadership style wherein the
employees working under the organization are encourage to become an active participant
in the process of decision making within the organisation setting. The participative
leadership aims to increase the motivation and willingness of the subordinates in the
favour of the organisational growth and development. In participative leadership, the
suggestions and recommendation of the employees are are taken into consideration by
leaders in a significant manner. The initiative led by the employees is appreciated in the
participative leadership. In this leadership style, employees and leaders are both
participating in the decision making process. In this employees should have both
participate in innovation process and leaders take decisions according to the consultancy
of employees.

 Laissez-faire leadership focuses facilitating extreme freedom and flexible of work
operation to employees in order to let them take their own decision and handle the
complexities and critical situation associated with the work by their own. In this
approach, the employees are free to identify their goals and implement the same as per
their own skills set and requirements. The trust and working rapport among the
organisational members is increased through the laissez faire leadership. Along with this,
the degree of creativity within the organisational operations is also heightened with the
utilisation of the following approach.
 Delegating leaderships: this can be the another type of leadership style which is used in
most of the organisations. This is a leadership style in which leaders assign power and
authority to employees so that they could take their decisions by their own and should not
have to consults with any one. But the power which is delegated is low.
 Transactional leaderships theory: transactional style is that in which leaders objectives is
to increase the profitability level by gaining employees motivation so that organisation
could gain profitability. In this leadership style leaders have valuable motivational skills
which they make use in most effective manner (Walter, 2021). This leadership style is
mostly used at large level of organisation.
 Transformational leadership: in this leadership style, leaders have vision to achieve their
gaols and objectives and this can provide befits to the team members also by managing
them and purpose is to establish a positive relation with employees and diminish
employees turnover rate as well.
In context to Easy Jet, the autocratic form of leadership style can assist the firm to facilitated
decision making process in the less duration of time. Also, the capitalisation of autocratic
leadership can help the firm to reduce then errors related to the work performances of the
employees in an proficiency mannerism. It can be stated that with the utilisation of the concerned
approach, Easy Jet can be able accelerate the employee engagement in in the business process
and activities which in turn will enhance the productivity and effectiveness of the operations led
by the institution in the respective sector. The regulation of Laissez faire leadership can facilitate

assistance to the Easy Jet in cultivating an organisation culture wherein employee' competences,
risk handing and decision making ability is increased to the maximum.
Recommend a suitable leadership style which helps the organisation to achieve the business
objective
In context to Easy Jet, the firm is suggested to adopt and implement a participative leadership
style leadership as it can assist the firm to elevate the standard of cooperation and engagement of
the employees within the business process led by the institution. Participative leadership can
allow Easy Jet to accomplish its short and long term business goals in the following manner :-
Morale
Participative leadership tends to intensify the morale of the employees to serve their best skills
and capabilities so as to achieve the work target and accomplish their duties in an excellent
manner. It empowers the workforce to become more responsive and alert in the
organisational surrounding as well as initiate ideas and decisions in a productive manner.
Therefore, it can be said that the execution of participative leadership will enhance the morale of
the workforce catering their services in the firm.
Collaboration
It is a leadership approach which promoted the individuals working in the firm to collaborate
which each other in order to raise the proficiency and productiveness of the business operations
in a relevant and appropriate manner. When a group of individuals facilitates their inputs and
ideas, the degree of creativity and innovation is increased in the organisational environment.
Hence, Easy Jet can optimize upon the participative leadership so as to raise the degree of
collaborative and coordination within the business enterprises.
Employee Retention
When participative form of leadership is exercised within the business enterprise, it tends to
increase the level of satisfaction and belongingness among the workforce. The reason for the

same can be termed as the acceptance received by the employees as well as appreciation given to
them. Thus, it can be sated that participative leadership can promote the retention of the working
individuals in the firm.
From the above reading, participative leaderships style can be defining as the style in which
mangers are involving employees in their decision making process. They are involving more of
the employees in their innovative process and this results in incresing of the employees
motivation and developing their growth opportunities as well (Sukpasjaroen, Limpipat, Van
Gurp, 2021). This leadership style can be adopt by Easy jet. As this style could benefits the
organisation in incresing of their moral and motivation of employees and this leads to employees
retention. Also this results in reducing employees turnover rate as well.
Also, this could be lead to increase organisation profits and productivity as well. Moreover, this
will helps the mangers in implementing of various other strategies used in the organisation. If
this participative style is used in the organisation. Then this could be results in engaging of the
employees with other staff and employers as well.
Critically evaluate the corporate social responsibility of the chosen organisation
The basic manner of the Corporate social responsibility is an essential manner of the part and the
procedure of the business of management. As it will also involves the suitable manner that are
applied by each and every section of the organisation that will also supports in implementation of
orientated manner that are lawfully get adapted and filled as ethically as per to the situation of
business. As it will also present the role and the manner that are termed to be an essential role of
procedure that are linked with various integrating field and performance of actions as the manner
to accomplish various manner to get adapt the basic fields and will concentrates on the corporate
social responsibilities as because they are integrating and satisfying the role and responsibilities
that involves the suitable phase of model to maximise the brand and the manner to keep eyes on
public role and presentation role in the business of management.
As per to the orientation of the airline industry, it might prefer the manner that will
involve the corporate social responsibilities that will termed as the major set of priority of the
factors that will perform the basic manner and the legal manner of sections of business that might
utilise by most of frequent term. It include the basic set of terms that have an impact on the
manner of environment and that are satisfying the major presentation and role of CSR as per to
the basic time consuming role as because it is effective and efficient that need to follow as per to

regular set of basis. The business of management will get hire and set their legal terms in
business that are highly beneficial and are achieved as per to set of business. The business have
various advantages that involves in the role of CSR and other major companies that are able to
maximise their brand goodwill in the field of the market as effectively. It also helps in declining
the manner of the opportunities and manner of issues in between to the role of government and
brand term that supports in maximising the sustainability in business as in public and as well as
in private sector. CSR is like the manner of environmental, social and corporate governance
(ESG) principles. It will also lead to the major manner of issues that are the CSR. It plays a
major role in CSR in accommodating their roles.
CONCLUSION
From the above mentioned report it has been concluded that, the role and responsibilities
of the HR of the business of management will be termed as advantageous to accomplish various
sections and roles in the business as per to the market place. The role and discussion that might
have various sections as in terms of several roles of different set of PESTLE, SWOT analysis as
per to the factor that might be involve in the basic manner of recommendations that are presented
in the business. It will also involve the basic role of orientation in the field of the area with the
Corporate social responsibilities. It has been measured that the manner of the business that
provide the high term of level that involves broad discussion to execute the various roles of the
plan of actions with different form of strategies. Hence, it might also define that the role and
manner of responsibilities that the HR have in their divisions and sections to collect each and
every required data that will supports them to accommodate their competitive benefits.

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