EasyJet Case Study: Training & Development for Customer Loyalty

This case study examines the role of training and development in achieving customer satisfaction and loyalty within EasyJet. It aims to analyze the efficiency of training programs, identify essential tools for enhancing customer satisfaction, and measure the impact of training activities on customer satisfaction in the airline business. The research emphasizes the importance of providing high-quality services at economical prices, recruiting talented employees, and implementing strategies to retain loyal customers. Key recommendations include developing plans to manufacture products that foster customer loyalty, focusing on building strong customer relationships, and providing valuable information. The study concludes that by prioritizing customer-oriented services, offering economical costs, and implementing heavy discounts and offers, EasyJet can enhance customer loyalty and gain a competitive advantage.

RESEARCH PROJECT
“To evaluate the need of training and development in order to attain consumer satisfaction and loyalty in Airline Firm. A case study on Easy Jets.
AIMS AND OBJECTIVES
RECOMMANDATION
INTRODUCTION
If firms want to retain loyal and satisfied
customers, then Managers had to develop plans
in order to provide Quality products and
services to all their potential customers. This is
valuable factors for business as they will gain
competitive advantages at market places from
other rivalry business. There should be focus on
developing research and development activities
in order to analyse needs of all customers and
according they should make plans to
manufacture products which helps in retaining
loyal customers. In order to achieve loyalty
factors there can be focus on establishing good
and healthy relations with all the customers and
provide them valuable information’s.
Customer Satisfaction are vital components for
each business as they are valuable in order to
retain customers who will enhance their
profitability ratios. There are plans developed
by firms which are helpful for them in order to
provide value added and quality products to
their potential customers
CONCLUSION
BACKGROUND OF PROJECT
From the above report it can be concluded that
firms are playing an essential role in order to
achieve loyal customers who can easily enhance
their current sales and profitability index. This
is an important factor by which firms can easily
achieve success in their operations thus
achievement of all business goals and
objectives. Various tools are identified in order
to improve the performance of workers so they
can easily achieve productivity at work places.
Training and development acts are valuable in
order to make employees familiar with the
working environment
The research is carried out in order to
analyse customer satisfaction by organising
training and development activities for
employees by Easy Jets. The firms are
having their operations globally so they are
mainly focused on offering high quality
services to their customers at economical
prices while making comparison from their
competitors. In order to achieve attention of
consumer various plans and policies have
been adopted by firms in order to provide
them services according to their demands.
Easy Jets have made their strong images at
market as they are ensuring safety and
security of all their clients by offering them
quality products and services at less prices.
They had made plans and strategies in order
to recruit talented employees who can easily
fulfil demands of all their potential clients
and retaining them to use their services in
future time
Services offered by Easy Jets Satisfactory?
The main of conducting research is related with
“To evaluate the need of training and
development in order to attain consumer
satisfaction and loyalty in Airline Firm”. A case
study on Easy Jets.
Research Objectives
These are also important factors in
research work as they are valuable in order to
analyse and measure the best outcome of the
research work. The main objectives are
evaluated below as:
 To analyse the efficiency of training and
development programmes on airline firms.
 To identify the tools which are needed in
order to gain customer satisfaction in Airline
Firms.
 To measure impact of training activities on
Customer Satisfaction in Airline business.
INTERPRETATION
Yes NO
0
5
10
15
20
25
25
5
Column D
Training activities beneficial in order to retain loyal
customers
Agree Disagree
0
5
10
15
20
25
25
5
Column C
Tools are used by firms in order to attract customers who will
increase their sales?
Economical Cost
Quality Services
Heavy discounts and offers
Customer oriented Services
0
2
4
6
8
10
12
10
12
3
5 Column C