Case Study: Global Pandemic Impact on EasyJet's Workplace Changes

This case study examines the impact of the global pandemic on accelerating workplace transformation at EasyJet, a UK-based low-cost airline. It aims to analyze this impact, acknowledging the concept of workplace transformation, understanding the pandemic's influence on EasyJet, and identifying the significance of these transformations for effective functioning. The research employs a positivism philosophy, a deductive approach, and a survey strategy with a quantitative research design, collecting primary data through questionnaires and secondary data from reliable sources. The study reviews literature on workplace transformation, highlighting its importance in improving workforce skills and adapting to organizational changes, especially in the context of digitalization driven by the pandemic. It also emphasizes the role of digital technologies in maintaining business continuity, enhancing customer experiences, and increasing efficiency for EasyJet during uncertain times, ultimately contributing to the company's sustainability and profitability.

Unit 11 Research
Project
(The impact of global pandemic on
accelerating workplace transformation. A case
study on Easyjet)

Table of Contents
Introduction....................................................................................................................................3
Research Aim:.............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Questions......................................................................................................................3
Rational of research.....................................................................................................................4
Literature Review..........................................................................................................................4
Research Methodology..................................................................................................................5

Title: The impact of global pandemic on accelerating workplace transformation. A case study on
Easyjet.
Introduction
Workplace transformation is all about using new, effective and updated technologies so
that an organization can easily perform their daily functions in a systematic way. The main aim
of workplace transformation is to improve overall productivity of the company so that they can
easily survive in the competitive environment. In recent time, the global pandemic has been
enhanced need of workplace transformation. The pandemic has enhanced need of digitalization
and technology all across the world. During the COVID-19, individuals are likely to avoid
personal contact which facilitated the use of different technology equipments to get better
outcomes in significant manner (McCarthy, Sammon and Alhassan, 2021). The present study is
based on Easy Jet that is a well-known airline based on UK. It is a British low-cost airline that
was founded by Stelios Haji-loannou in 1995. The report aims to assess the impact of pandemic
over workplace transformation practices being adopted by the company.
Research Aim:
“To analyze impact of global pandemic on accelerating workplace transformation”. A case study
on Easyjet.
Research Objectives
 To acknowledge the concept of transformation at workplace in organizational context.
 To understand the impact of global pandemic on accelerating workplace transformation
at EasyJet.
 To identify the significance of workplace transformation to ensure effective functioning
of EasyJet during global pandemic.
Research Questions
 What is the concept of transformation at workplace in organizational context?
 What is the impact of global pandemic on accelerating workplace transformation at
EasyJet?
 What is the significance of workplace transformation to ensure effective functioning of
EasyJet during global pandemic?

Rational of research
The main aim of conducting project on the given topic is to analyze the impact of global
pandemic in acceleration of workplace transformation. It is analyzed that pandemic has been
enhanced the significance of transformation within organization. The present project is also
beneficial in terms personal & professional context. The current research is useful in terms of
improving the knowledge base of researcher regarding different skills and competencies like
communication skills, presentation skills, data analysis & research skills and more. These skills
are likely to contribute in future growth and career enrichment of the investigator in longer run.
Literature Review
Concept of transformation at workplace in organizational context
According to Gabryelczyk, (2020), workplace transformation is an effective method to
improve overall skills, competencies, abilities of workforce so that they can easily cope up with
organizational changes to ensure success of the company in future period of time. In other words,
it is related to rethink regarding flexibility workspaces to accommodate different kinds of
technologies, workers in order to get better outcomes. The global pandemic has been enhanced
need of workplace transformation by digitalizing the business process. Now, work can be done
from anywhere using advance mobile devices, internet access, cloud-based applications and
more. These latest and updated technology is helpful in making the work process easier to
improve overall productivity in significant manner.
Impact of global pandemic on accelerating workplace transformation at EasyJet
According to Kudyba, (2020), digital workplace transformation has become recent trend
in 2020 due to COVID-19 pandemic. As a result of pandemic, the business units had to shift
remotely and also improved their technologies so that they can maintain consistency in business
functions. Basically, digital workplace is modern workspace where higher number of
technologies are used to run the organization smoothly. It not only helps in ensuring long-term
sustainability but also play an imperative role in offering better customer experiences. Here, the
pandemic has been enhanced the need of digital techniques with an aim to minimize the personal
contact among people. In context of EasyJet, they are also using latest and updated techniques to
offer the best possible experiences to the buyers.

Significance of workplace transformation to ensure effective functioning of EasyJet during
global pandemic
According to Pataki-Bittó, (2021), workplace transformation is an important practice to
maintain continuation in business functions during uncertain time. During the global pandemic,
people used to avoid personal contact hence they prefer online practices. Here, workplace
transformation facilitates the use of digital practices at workplace that not only improves the
overall experience of customers but also increase the productivity. By implementing digital
technologies, EasyJet can easily enhance their potential. In addition to this, it will make the work
process easier and also useful in terms of minimizing the cost. Therefore, workplace
transformation within the respective company is helpful in increasing the efficiency to generate
significant amount of profit in future period of time.
Research Methodology
 Research Philosophy: It refers to the believes and assumptions of researcher regarding a
specific topic (Rosskam, 2018). Out of two philosophies such as interpretivism and
positivism, there is selection of positivism philosophy as it is useful in getting objectify
outcomes for further betterment.
 Research Approach: Two major research approaches are deductive and inductive.
However, present research study is based on deductive approach with an aim to get
quantified results to complete the study in a systematic way.
 Research Strategy: In project study, there are ample of strategies are used such as case
study, survey and more (Flick, 2020). The present study is based on survey strategy so
that the information can be gathered from ample of respondents within limited time and
efforts.
 Research design: Out of quantitative and qualitative research design, there is selection of
quantitative research design as it is based on numerical, mathematical tools to interpret
the information.
 Data collection method: Primary data has been gathered from respondents through
questionnaire as it will help in collecting large amount of data for further continuation of
project work. Also, necessary amount of secondary data has been collected from
authentic websites, articles, publications and more.

Time Horizon
Activities Duration
Development and analysis of ideas 23 May 2022
Writing proposal & ethics form 6 Jun 2022
Writing literature review 4 July 2022
Writing methodology 1 August
Data collection and analysis 5 September 2022
Writing Discussion and conclusion 30 September 2022

References
Books and journals