Eataly NYC Flatiron: Identifying Key Marketing Strengths via SWOT

This report identifies the key marketing strengths of Eataly NYC Flatiron, an Italian marketplace in New York City. The analysis focuses on four primary strengths: the extensive selection of food and beverages, offering a variety of both packaged and fresh items; innovation through cooking classes and customer engagement activities; high-quality products and ingredients, crucial for customer satisfaction and retention; and a large, skillful workforce that enhances the customer experience. These strengths contribute significantly to customer retention, repetitive purchases, and overall success in the competitive New York City market.

Running Head: INTRODUCTION TO MARKETING 0
INTRODUCTION TO MARKETING
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3/16/2019

INTRODUCTION TO MARKETING 1
Eataly NYC Flatiron, an Italian marketplace in New York, which includes a large range of food
and beverage café, restaurants, bakery, cooking school, and retail items. The major strengths of
the company that were identified through SWOT analysis include, first, huge selection of food
and variety, both packaged and fresh, this could be one of the greatest strength of the company
that the customer would be able to find a variety of foods and beverages under one roof. This
could be a major reason for customer retention, and repetitive purchase by each customer (eataly,
2019).
Second, innovation, the marketplace also include cooking class under that roof, and some other
activities to engage customers, and enhance the customer experience, as innovation can be a key
to customer satisfaction at the place. Third, high-quality products and ingredients, this is another
strength which is responsible for customer satisfaction and customer retention. Quality is a major
factor which is considered by the company for creating value to their products and services for
the customers. There are various places providing a large variety of goods at one roof, but the
quality does matter when it companies to customer retention, which Eataly NYC Flatiron
consists. Forth, large workforce, the human resource is one of the major assets of the company
that is responsible for the success, the reason being the experience of the customers majorly
depends upon services they received by the staff. Therefore, it can be said that this is strength for
the company, that they have large and skillful staff to provide good service to customers (nycgo,
2019).

INTRODUCTION TO MARKETING 2
References
eataly, 2019. stores/nyc-flatiron. [Online] Available at:
https://www.eataly.com/us_en/stores/nyc-flatiron/.
nycgo, 2019. eataly-nyc-flatiron. [Online] Available at:
https://www.nycgo.com/restaurants/eataly-nyc-flatiron.