Eataly NYC Flatiron: Analyzing Technology in Malaysia using PESTLE

This report provides a PESTLE analysis focusing on the technological factors that favor Eataly NYC Flatiron's expansion into Malaysia. It highlights Malaysia's advanced technological infrastructure and high mobile application usage, presenting opportunities for digital marketing, online customer service, and efficient business operations. The analysis suggests that Eataly can leverage social networking sites for marketing, utilize online platforms for bookings and customer reviews, and implement a fully automated system to manage costs and enhance customer engagement. The report references studies that support the claim that green technology awareness and IT outsourcing can contribute to the company's success and cost leadership in the Malaysian market, ultimately recommending that Eataly capitalize on these technological advantages for a successful entry.

PESTLE ANALYSIS
Technology
Eataly NYC Flatiron relies on the technology for majority of its service transactions. First for
marketing company. Second, to outreach important message for attracting new customers in
Malaysia, they can use internet cookies. Additionally, to set new customary segments, social
networking sites such as Facebook, Twitter, and YouTube is the best place for advertisement
(Hasan & Ali 2015).
For routine business activities, customers can book through the website as well as the mobile
app. Customers can also write reviews about their experience, on the website, which can
further attract customers. Technological advantage facilitates customers to access and use the
company related information from any devices (laptop, mobile, i-phone, and i-pad) with an
internet connection.
Technological platform will also be helpful for the company to establish networking with
suppliers, dealers, and identifying stakeholders and to open new operational units in Malaysia
(Pankowska 2019).
Malaysian people are more inclined towards the use of mobile applications. This offers the
company, a unique opportunity to establish a platform for communication with customers.
For example advertisement, online customer services, secure transaction, feedback collection,
and using the website to display information and manage the routine exchange of information
(Azmi et al. 2017).
A fully automated system will enable the company to manage cost for varieties of services,
such as e-mail reply, messaging to customers, financial transaction, complaint as well as
feedback collection, and bookings or related services. This is also referred to as the economic
model that can help the company to achieve cost leadership in Malaysia.

References:
Azmi, FR, Musa, H, Abdullah, AR, Othman, NA, & Fam, S 2017. Analyzing the awareness
of green technology in Malaysia practices. Proceedings of Mechanical Engineering Research
Day, vol. 2017, no. 17, pp. 252-254.
Hasan, Z, & Ali, NA 2015. The impact of green marketing strategy on the firm's performance
in Malaysia. Procedia-Social and Behavioral Sciences, vol. 172, no. 2, pp. 463-470.
Pankowska, M, 2019. Information Technology Outsourcing Chain: Literature Review and
Implications for Development of Distributed Coordination. Sustainability, vol. 11, no. 5,
p.1460.