Eatoo Case Study: Business Model and Strategy in Grocery Delivery

This case study analyzes Eatoo, a UK-based company specializing in same-day grocery delivery, which launched online in February 2020. Eatoo distinguishes itself by offering high-quality, organic, and seasonal products while supporting local farmers and eco-friendly suppliers through electric vehicle delivery. The company focuses on meeting customer needs efficiently, providing pre-prepared vegetables and eco-friendly food storage solutions. With a growing emphasis on health-conscious consumers, Eatoo prioritizes organic products due to their health benefits and environmentally friendly farming practices. Eatoo's product range includes organic fruits and vegetables, cooked dishes, meats, seafood, beverages, and pantry staples, catering to busy individuals seeking convenient and healthy grocery options with same-day delivery.

Assessment

Our story
We realise that same day delivery is important which we never seen in United Kingdom.
So to overcome with this issue we came with of same day grocery delivery and company name
as Eatoo. We came up with this idea last year in June and after that went online on 14th February
2020. for satisfying customers need in effective manner we are offering good quality product,
efficiency, caring about time of people because they might be busy and not able to go
supermarkets, support local farmers, small echo friendly suppliers, electric vehicle delivery and
many more.
We are crazy about brilliant food
We are offering organic, seasonal and customer required grocery by same day delivery
which help us in making customer more satisfy. Our staff members make sure that vegetables are
wash, cut and ready for cooking before delivering them to customers. Along with this, foods are
stored in small containers which are echo friendly to have more space within fridge. We always
try to catch attention of customers and try to fulfil there requirement in effective manner. Now a

day's people are getting more health conscious and they are focusing on consumption of organic
and healthy products.
Why organic products?
Organic products are most consumable now a days and people are health conscious and
they try to consume healthy products only. In addition to this, organic farming means that food
as it have to be, food on which customers can trust, food which will not cost on earth as well as
food where animal will come first. Moreover, organic farming is conscientious way of tending
land that will be not only for betterment of human being but also for environment as well as it is
good in taste and quality. Apart from this, it is important for everyone to select organic products
because they will not have negative impact on personal health of anyone. Moreover, organic
products will also help Eatoo Company in grabbing attention of several people as well as also
assist in fulfilling their needs and wants in better manner.
Our products and services
Eatoo is offering grocery products online and they guarantee one day delivery. There
products are organic fruits and vegetables as well as they are dealing in several cooked dishes
also. Feast (dim sum, quickbites, barbecue, sukiyaki, hotpot and budae jjigae), Butcher (chicken,
beef, pork and lamb), fishmonger (fish and shellfish), grower (fruits and vegetables), drinks
(Beverages, alcohol and milk) as well as food cupboard (egg, dried herbs, oil, vinegar,
condiment, rice, noodles, sauces, snacks and ice cream). These are daily consumable items which
required by individual and due to their busy schedule they are not able to go grocery store and
purchase it. In this manner, Eatoo play important role because they offering both cooked and raw
products that help in making customers satisfy in better manner. Along with this, they are

offering same day delivery which provide them assistance in grabbing attention of several people
within more effective way.