Business Report: eBay's Innovations, CSR, and Criticisms

This report provides an in-depth analysis of eBay, an American e-commerce giant operating globally. It begins by highlighting eBay's innovations, such as pop-up stores and mobile advancements, emphasizing their role in enhancing customer experience and gaining a competitive edge. The report then examines eBay's corporate environmental responsibility (CSR), showcasing initiatives like LEED-certified buildings and reusable packaging, demonstrating their commitment to sustainability. Finally, it critiques eBay's payment policies, particularly the frequent changes and issues with fraud, suggesting improvements such as better communication and enhanced payment security measures. The report concludes by emphasizing the importance of innovation and sustainable practices for eBay's continued success.

Professional Communication
Skills

Executive Summary
This report summarises as innovation is important for a business entity in order to
competitive in a business environment. In this report, the chosen organisation is eBay which is a
largest American e-commerce company operating its business activities in a global market. The
report is divided in to three parts. In the first part, various innovations which are initiated by ebay
and how these innovations will help the organisation as well as its customers been discussed. In
the second part, corporate environmental responsibility has been covered. In the third part,
criticised aspect of eBay and how eBay can solve these criticised issue has been discussed.
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Table of Contents
Executive Summary ........................................................................................................................1
INTRODUCTION...........................................................................................................................3
2. Company overview.................................................................................................................3
2.1 Aspect in which company excels..........................................................................................3
2.2 Another aspect in which company excels.............................................................................4
2.3 The aspect for which company criticised for........................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Professional communication skills are the skills used by an individual in order to
communicate effectively in a business context. It will help individual in improving their
efficiency that eventually leads in enhancing overall growth and development of a business
entity. The e-commerce industry is rapidly growing and continuously achieving huge number of
customer satisfaction. In e-commerce, customers buy and sells goods through digital medium. In
this present report, the chosen organisation here is eBay which is an American multinational e-
commerce operating its business activities at a global level. In this report, various aspects in
which chosen organisation excels have been discussed. In addition to this, one aspect for which
the chosen organisation is criticised for has also been discussed.
2. Company overview
In this report, the chosen organisation here is eBay which is American multinational e-
commerce, which facilitates consumer to consumer and business to consumer sales. It was
founded by Pierre Omidyar in 1995 and captures large online market share in a competitive
business environment.
2.1 Aspect in which company excels
The chosen organisation eBay is working on many initiatives that will help them in
achieving their specific aims and objectives. The innovative aspect of eBay plays a vital role in
maximising their profitability in a dynamic business environment. In this present context, eBay
recently opened a pop-up store in London through which customer's can browse various items in
accordance with their needs and requirement. This innovative aspect will help the chosen
organisation to be technologically advanced as compared to its competitors.
In addition to this, mobile innovation by e-bay enhances its market reach and research
capabilities of their potential customers. They are continuously focusing on enhancing their
digital innovation in order to gain competitive advantage in a business environment. They are
also focussing on giving their customer's successful and hurdle free experience while purchasing
and selling their goods and services on their platform. Its constant connectivity with their
customers and sellers enables them in achieving their customer's loyalty. The chosen firm also
developed a red laser technology, which allows their customers to scan products bar codes in
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order to find best deals. This will help retailer to send targeted offers based on the products
scanned by their customers.
As per the above mentioned scenario, the chosen organisation in effectively excels in
their innovative capabilities by changing their business activities in accordance with the business
market. This innovative capabilities will help them in giving strong competition to their
competitors. It also helps them in redefining authenticity and connectivity, which leads in
achieving their specific goals and objectives. The main goal of the chosen organisation to foster
innovative methods in operating their business activities with a motive to attract its customer
base. This will also help the chosen firm in expanding their business activities, exploring new
technological advancements and offering new and best in quality services to their customers.
2.2 Another aspect in which company excels
The another aspect of eBay in which company excels is environmental sustainability as
they are operating their business activities without effecting environmental resources. In this
regard, the chosen organisation has built its new building with LEED gold standard in order to
bring environmental sustainability. This will help them in achieving their societal goals and
objectives. The company also uses reusable boxes in an environmental friendly manner in order
to eradicate packaging waste. In this regard, the boxes are made from FSC certified material with
a motive to conserve environmental resources in a proper manner.
In addition to this, the chosen organisation also launches Big Green Bus Environmental
Mission through which students from various colleges can travel to other places in a bio-diesel
powered bus, to meet other communities and create awareness among people to protect
environmental resources. This will help the chosen firm in promoting their firm as well as
achieving environmental sustainability in a business environment. It will also help them in
fulfilling corporate environmental sustainability and also in breaking stereotype corporate
organisations effects environmental resources of a particular nation. Besides all this company
also has a different section through customer's can buy reused household appliances in order to
protect environmental resources.
As per the above mentioned, it has been analysed that optimum utilisation of
environmental resources is the another aspect in which the chosen organisation excels and its
helps them in fulfilling their corporate environmental responsibility. This environmental
sustainability initiative will help the chosen organisation in creating their brand recognition
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among their potential customers in a business market. It will also help the chosen organisation
saving their cost by using reusable items, which eventually leads in generating more revenue in a
competitive business environment. The chosen organisation is investing more on research and
development department in order to identify ways to lowers consumption of energy in operating
their business market.
2.3 The aspect for which company criticised for
The chosen organisation eBay has also acquired various payment methods like paypal in
order to formulate effective payment policy. In this context, eBay is frequently changing its
payment policy and its creating difficulties for its potential buyers and sellers to operate their
business operations. The company is recently initiated immediate payment requirement, which is
not getting good response from their potential customers. Its main motive behind immediate
payment requirement is to restrict the limit of non-paying buyers and this requirement is only for
products, which are below $1000. In this regard, some buyers are not satisfied with this frequent
change as they are not notifies, which leads in creating difficulties for receiving payments.
In addition to this, eBay is facing regular criticism related to its payment methods. There
are many cased of fraud payment, which leads in creating dispute among their buyers and sellers.
Sometimes the shipped item is totally different from the item describe on their portal, which
leads in decreasing their brand image in a global market. In some cases, sellers damaged the
received item in order to get refund, which creates difficulties for both the chosen organisation
and buyer.
In this regard, it is a poorly communicated initiative which will directly affect
productivity of a business entity as well as their potential buyers and sellers. In order to solve
payment related issue, it is essential for the chosen organisation to notify their potential buyers
and sellers about the changes they made in their payment policy. This will help in reducing
disputes arises among sellers and buyers, which eventually help a business entity in retaining
their productivity for a longer duration. It is also essential for the chosen organisation to upload
an effective guide related to payment method in order to protect themselves from these type of
situations.
According to the above mentioned report, there are some aspects which helps the chosen
organisation in increasing their overall performance but there are also some aspect which should
be undertaken in order to operate their business operations smoothly.
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CONCLUSION
From the above mentioned report, it has been evaluated that an organisations success or
failure depends upon its innovative capabilities. The above report covers various aspects in
which the chosen organisation excels and how these aspects helps them in achieving their
specified goals and objectives. Along with this, there are some aspects which should be
undertaken by a business entity in order to retain their overall growth and development. In
addition to this, it is also essential for a business entity to operate their business activities in a
environmental friendly manner as it helps them in fulfilling their societal aims and objectives.
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REFERENCES
Books&Journals
Pedersen and et. al., 2016. Strategic Sport Communication, 2E. Human Kinetics.
Fischer, R., Halibozek, E. and Walters, D., 2018. Introduction to security. Butterworth-
Heinemann.
Beránek, L., 2015. The Attitude of the College Students to Entrepreneurial Skills Development
in the Subject E-commerce. Informatics in education. 14(1). pp.1-12.
Light, J. and McNaughton, D., 2014. Communicative competence for individuals who require
augmentative and alternative communication: A new definition for a new era of
communication?.
Online
eBay frequently changes payment policy. 2018. [Online] Available through
<https://www.ecommercebytes.com/C/blog/blog.pl?/pl/2017/7/1499567926.html/>
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