Digital Business Strategies for eBay: A Comprehensive Analysis

This report provides a comprehensive analysis of eBay's digital business, examining key trends such as artificial intelligence, voice search, chatbots, big data, mobile purchasing, multiple payment options, and augmented reality. It highlights the advantages of digital technology in eBay, including faster buying and selling, cost reduction, affordable advertising, flexibility for customers, unlimited reach, several payment modes, and improved customer relationships. The report further explores the implications of managing a virtual business in the global environment, including political, economic, social, technological, legal, and environmental considerations. It delves into emerging digital business models related to cyber security and ethics, detailing business models, access control, password security, data authentication, malware scanners, firewalls, employee education, and antivirus software. Finally, the report evaluates the impact of new relationships and strategic alliances through digital technology, emphasizing the application of e-commerce principles and concluding with key findings and recommendations for eBay's digital strategy.

Digital business
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key trends of digital technology in eBay...............................................................................3
Advantages of digital technology in eBay..............................................................................4
Implications for managing virtual business in the global environment in eBay....................5
Emerging digital business models related with cyber security & ethics in eBay...................6
Impact of new relationships & strategic alliances through digital technology in eBay.........7
E- Commerce principles.........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
2

INTRODUCTION
E-Commerce may be described because the pastime of purchasing and promoting of
services and products electronically in a web way with the assist of Internet and networks. There
are essentially 3 regions of e-trade which include on line retailing, digital markets and on line
auctions which might be supported with the aid of using digital businesses. Organisation selected
is eBay that's one of the main worldwide E-Commerce agencies primarily based totally within
side the United States in 1995. It affords the centers for patron to patron and commercial
enterprise to patron income with the assist of a website (Cozzolino, Corbo and Aversa, 2021). It
affords offerings of purchasing and promoting the product within side the area of electronics,
fashion, fitness and beauty, domestic and garden, sports, collectibles and art, business device and
motors. The following dialogue is primarily based totally on the important thing developments of
virtual generation and blessings of virtual generation alongside the results for dealing with digital
commercial enterprise within side the worldwide surroundings and effect of recent relationships
and strategic alliances thru virtual generation that's observed with the aid of using the approaches
of the use of E-Commerce standards and rising virtual commercial enterprise fashions associated
with cyber protection and ethics in context of eBay with right findings and conclusion.
MAIN BODY
Key trends of digital technology in eBay
Artificial Intelligence It is one of the major trends of virtual generation in eBay this is the
synthetic intelligence because of this that that the agency has used this generation of their
internet site on the way to apprehend approximately the customer’s interest at the internet site
and what they may be extra referring and what upgrades are required for higher sales.
Voice Search It is an every other key tendencies of virtual generation in eBay this is the
voice seek because of this that that the agency has used this generation of their internet site in
order that the clients locate consolation in looking any object or product they need to promote or
they need to buy from the internet site in an smooth manner.
Chatbots It is likewise one of the key tendencies of virtual generation in eBay this is the
chatbots because of this that that the agency has used this generation of their internet site in order
that the clients can effortlessly chat with the agency customer support in approximately their
3

troubles and for what they may be seeking out at the internet site in order that they do now no
longer locate any trouble even as surfing at the internet site.
Big Data It is likewise an every other key tendencies of virtual generation in eBay this is
the huge statistics because of this that that the agency has used this generation of their agency on
the way to save and retrieve their massive quantity of statistics within side the database control
device for higher destiny evaluation and selection making manner with the assist of exam of
statistics as it allows within side the marketplace research.
Mobile purchasing One of the important thing tendencies of virtual generation in eBay
is the cellular purchasing because of this that that the internet site of the agency isn't always most
effective handy via the laptop however additionally the clients can get right of entry to from their
cellular from everywhere and every time consequently offering the ability to promote and buy
the goods as in keeping with their wishes and requirements.
Multiple options for payment Another key fashion of virtual generation in eBay is the a
couple of bills alternative because of this that that the agency has used this generation of their
internet site in order that the clients locate cushy in paying multiple fee alternative along with
coins on shipping or net banking or some other fee application
Augmented and digital truth It is likewise one of the key tendencies of virtual
generation in eBay this is the augmented and digital truth because of this that that agency has
used this generation on the way to offer the actual purchasing enjoy to the clients on the way to
store any product through visualizing the product they need from any angles with the assist of
this generation (Hotels and Anthropomorphic, 2021).
Advantages of digital technology in eBay
Faster shopping for and promoting system One of the benefits of virtual generation in
eBay is the quicker shopping for and promoting system this means that that the generation has
facilitated the fast system in their functioning now no longer best withinside the control however
additionally for the clients as nicely due to the digitalization.
Cost discount Another benefit of virtual generation in eBay is the fee discount this means
that that the complete system is fee green and no greater more fees required to set up and to
characteristic the commercial enterprise at the same time as working it in an powerful and green
manner.
4

Affordable advertising One of the blessings of virtual generation in eBay is the low
priced advertising this means that that formulating and initiation of the selling and advertising
techniques in phrases of marketing and marketing their services and products are low priced in
nature this means that that no more fee is needed for this characteristic.
Flexibility for clients Another benefit of virtual generation in eBay is the ability for
clients this means that that clients can without problems navigate at the internet site with none
trouble and should buy and promote their merchandise with none headaches and consequently
it's far bendy in nature.
Unlimited attain One of the blessings of virtual generation in eBay is the limitless attain
this means that that the agency has the blessings to attain the clients at the broader time period in
order that the notice may be unfold to the areas out of the kingdom and round the arena for
higher exposure and growth of commercial enterprise globally.
Several price modes It is an some other benefit of virtual generation in eBay this is the
numerous price modes this means that that it's far one of the consolation that is for the clients in
addition to for the agency additionally due to the fact a few clients will now no longer be cushty
for net banking and a few clients might be reluctant to pay coins on transport so consequently
there are more than one price alternatives for more than one forms of clients (Marchegiani,
2021).
Customer courting One of the blessings of virtual generation in eBay this is the client
courting this means that that interplay is straightforward with the assist of digitalization and
development in generation and consequently remarks structures and communicate with the
clients are powerful and ability for long-time period relationships and loyalty amongst clients.
Implications for managing virtual business in the global environment in eBay
Political implication It is one of the implications for handling digital commercial
enterprise within side the worldwide surroundings in eBay. That is the political implication
because of this that that it's miles a hazard for enterprise due to the forms as well red tapism in a
number of the rising markets that can prevent boom and due to the growth in alternate
protectionism measures. Economical implication It is any other implication for coping with
digital commercial enterprise within side the worldwide surroundings in eBay this is the not
5

pricey implication because of this that that it's miles a hazard for the enterprise due to the
uncovered fluctuations in overseas currency trading rates.
Social implication It is likewise one of the implications for coping with digital
commercial enterprise within side the worldwide surroundings in eBay this is the social
implication because of this that it's miles an possibility for enterprise due to the web
marketplaces more and more turning into targeted and localized.
Technological implication It is likewise any other implication for coping with digital
commercial enterprise within side the worldwide surroundings in eBay this is the technological
implication because of this that that it's miles an possibility for the enterprise due to the synthetic
intelligence and different rising technology to enhance agree with in e-trade and cellular
consumers surpassing the ones the usage of desktop.
Legal implication It is one of the implications for coping with digital commercial
enterprise within side the worldwide surroundings in eBay this is the prison implication because
of this that it's miles a hazard for the enterprise due to the growing E-Commerce policies that can
cause litigation alongside the records privateers and policies which include GDPR.
Environment implication It is any other implication for coping with digital commercial
enterprise within side the worldwide surroundings in eBay this is the environmental implication
because of this that that it's miles an possibility for the enterprise due to the growing fashion of
commercial enterprise sustainability and specializing in growing in reusability in keeping with
the enterprise's round trade model (Miller, 2021).
Emerging digital business models related with cyber security & ethics in eBay
Business version Emerging virtual enterprise version associated with cyber safety and
ethics in eBay is that the corporation makes use of the enterprise version within side the shape of
various forms of safety of Technology within side the employer consisting of disbursed safety
and infrastructure safety in conjunction with the centralized safety and d2d safety which
incorporates the tool pushed safety and steady tool issuer in conjunction with the vicinity pushed
safety and micro operator that's observed via way of means of platform pushed safety and
conventional internet-of-matters device issuer and additionally the community infra pushed
safety and MNOs.
6

Access Control and Password Security One of the safety used within side the rising
virtual enterprise version in eBay is the get right of entry to manage and password safety this
means that that best the ones human beings are allowed to have the get right of entry to closer to
the information and the most powerful password in order that no one can crack it.
Authentication of Data It is some other safety used within side the rising virtual
enterprise version in eBay this is the authentication of information this means that that the
corporation makes use of the right authorization and authentication of personnel closer to the
information in order that it could be stored and secured from any unauthorized and
unauthenticated human beings.
Malware Scanners It is likewise one of the safety used within side the rising virtual
enterprise version in eBay this is the malware scanners this means that that the corporation has
hooked up the scanners which detects the incorrect software program’s within side the device
that could ruin the PC and rectifies the same.
Firewall It is likewise some other safety used within side the rising virtual enterprise
version in eBay this is the firewall this means that that it's miles a form of software program
which the employer has hooked up of their structures for you to get avoided from any
cybercrime.
Educating personnel It is one of the safety used within side the rising virtual enterprise
version in eBay this is teaching personnel this means that that imparting education and
improvement to personnel approximately the protection and safety with the technical gadgets in
order that the ethics may be maintained in the suitable manner (Mu and Zhang, 2021).
Antivirus software program Another safety used within side the rising virtual enterprise
version in eBay is the antivirus software program and updating the utility this means that that the
programs that are hooked up for the protection of the device consisting of anti-virus software
program and some other programs should be up to date on a common foundation for higher
safety purposes.
Impact of new relationships & strategic alliances through digital technology in eBay
Better communication flow with stakeholders
It is one of the effect of recent relationships and strategic alliances via virtual era in eBay
this is the higher verbal exchange go with the drift with stakeholders because of this that that
there's a right interplay with the clients and providers together with the competition and
7

shareholders that is observed via way of means of the personnel as nicely in order that the
strategic control and operations may be performed.
Improved brainstorming with innovation Another effect of recent relationships and
strategic alliances via virtual era in eBay is the stepped forward brainstorming with innovation
because of this that that sharing thoughts mind and creativity together with the innovation whilst
sitting within side the organization of professionals with the assist of digitalization can decorate
the brand new relationships and strategic alliances.
Enhanced sharing of assets and thoughts One of the affects of recent relationships and
strategic alliances via virtual era in eBay is the improved sharing of assets and thoughts because
of this that that if the organisation stocks the assets together with their innovative thoughts for
reaching the not unusual place intention then they'll have collaborative relationships with stepped
forward strategic alliances.
Know Target Audience It is likewise one of the methods of the use of E-Commerce
precept in eBay this is to understand your audience because of this that that it's miles essential
for the organisation to become aware of and understand their goal markets in an effort to without
difficulty method the ones clients with the assist of virtual advertising and marketing and might
in the long run boom the variety of income.
Add Search Column It is likewise every other manner of the use of E-Commerce
precept in eBay this is the including of seek columns because of this that that it's miles essential
for the organisation to specify this seek column characteristic within side the internet site in
order that the clients can without difficulty discover something they may be searching out within
side the internet site with none problems.
Effective Product Descriptions It is one of the methods of the use of E-Commerce
precept in eBay this is the powerful product descriptions because of this that that the organisation
need to consciousness at the appealing content material of every and each product in order that
its description draws the eye of clients and that they may be linked in the direction of it (Pretelli,
2021).
Consistent Branding It is every other manner of the use of E-Commerce precept in eBay
this is the steady branding because of this that that the organisation must now no longer forestall
their marketing and marketing and promotional sports in their internet site due to the fact this
8

may decrease the variety of income so consequently with a view to boom the productiveness it's
miles essential to be steady in branding sports.
Simple and purposeful navigation It is likewise one of the manner of the use of E-
Commerce precept in eBay this is the easy and purposeful navigation because of this that that a
number of the web sites create headaches whilst navigating from one tab to every other which
leads to shutdown of the web sites from the clients consequently navigation need to be smooth so
that you can without difficulty transfer from one tab or segment to every other for higher patron
experience.
Page loading pace It is likewise an every other manner of the use of E-Commerce
precept in eBay this is the web page loading pace because of this that that a number of the web
sites are too heavy to load over the net and consequently patron stops loading the internet site
and consequently it's miles essential that the coding of the internet site must be mild in order that
the smooth loading should take area with out losing any time of the patron.
Easy price It is likewise one of the methods of the use of E-Commerce precept in eBay
this is the smooth price because of this that that the internet site need to display the smooth
procedure of price to any buy of the product with none headaches in order that the patron can
without difficulty apprehend their patron experience (Provocation, 2021).
Mobile pleasant It is likewise an every other manner of the use of E-Commerce precept in
eBay this is the cell pleasant because of this that that a internet site need to additionally open and
function nicely at the Android device and different running structures within side the
Smartphone in order that the patron can use a internet site from everywhere and whenever with
the assist in their cell telephones which gives smooth get admission to the internet site.
E- Commerce principles
There are three major principles are adopted by the eBay company to increase their performance
on digital platforms.
Make Site Mobile Friendly, if application and websites is user friendly and easy to use
for the people then there are higher chances to reach potential people on digital platforms.
Improve Page Loading Speed, through this people can use company’s website or digital
platforms without any technical issues while using these (Wagner and Som, 2021). Company can
adopt some software and tools to focus on speed of page.
9

Make the Shopping Process Easy, procedure must be easy for people because there are
every age group who are using their application and digital page so it is important for company
to provide easy steps.
CONCLUSION
It is concluded the above report, e-trade is an critical idea to research and observe in order
that its utility may be implemented within side the actual international virtual groups. This is due
to the fact in recent times generation is advancing every day and most human beings are the
usage of unique Technology for his or her consolation and centres and consequently groups
undertake such generation so one can entice extra clients for big numbers of income and revenue.
Therefore it's far critical to examine the important thing tendencies of virtual generation, it's far
important to observe the benefits of virtual generation, it's far essential to decide the
consequences for handling digital enterprise within side the international environment, it's far
great to advantage the expertise approximately the rising virtual enterprise fashions associated
with cyber protection and ethics, it's far essential and vital to evaluate the effect of latest
relationships and the strategic alliances via virtual generation and it's far crucial to research
approximately the approaches of the usage of E-Commerce principles. Hence this file covers all
such regions so one can higher recognize the concept of e-trade and virtual enterprise.
10

REFERENCES
Books and Journals
CAUFFMAN, C. and GOANTA, C., 2021. A New Order: The Digital Services Act and
Consumer Protection. European Journal of Risk Regulation, pp.1-17.
Cozzolino, A., Corbo, L. and Aversa, P., 2021. Digital platform-based ecosystems: The
evolution of collaboration and competition between incumbent producers and entrant
platforms. Journal of Business Research, 126, pp.385-400.
de Araujo, L.M., Priadana, S., Paramarta, V. and Sunarsi, D., 2021. Digital leadership in
business organizations. International Journal of Educational Administration,
Management, and Leadership, pp.45-56.
Hotels, A. and Anthropomorphic, A.I., 2021. Developing Digital Marketing. Artificial
intelligence (AI), 125, p.127.
Marchegiani, L., 2021. Digital Transformation and Knowledge Management. Routledge.
Markman, G.D., Lieberman, M., Leiblein, M., Wei, L.Q. and Wang, Y., 2021. The Distinctive
Domain of the Sharing Economy: Definitions, Value Creation, and Implications for
Research. Journal of Management Studies.
Miller, E., 2021. A Tale of Two Regulators: Antitrust Implications of Progressive
Decentralization in Blockchain Platforms. Washington and Lee Law Review
Online, 77(2), p.387.
Mu, J. and Zhang, J.Z., 2021. Seller marketing capability, brand reputation, and consumer
journeys on e-commerce platforms. Journal of the Academy of Marketing Science, pp.1-
27.
Pretelli, I., 2021. Protecting Digital Platform Users by Means of Private International
Law. Cuadernos Derecho Transnacional, 13, p.574.
Provocation, A., 2021. Questioning the Content Supply Model. Digital Media Distribution:
Portals, Platforms, Pipelines, p.126.
Sánchez-Cartas, J.M., Tejero, A. and León, G., 2021. Algorithmic Pricing and Price Gouging.
Consequences of High-Impact, Low Probability Events. Sustainability, 13(5), p.2542.
Tan, Z.M., Aggarwal, N., Cowls, J., Morley, J., Taddeo, M. and Floridi, L., 2021. The ethical
debate about the gig economy: A review and critical analysis. Technology in
Society, 65, p.101594.
Wagner, K. and Som, O., 2021. Digital entrepreneurship. In World Encyclopedia of
Entrepreneurship. Edward Elgar Publishing.
Xu, Y., Hazée, S., So, K.K.F., Li, K.D. and Malthouse, E.C., 2021. An evolutionary perspective
on the dynamics of service platform ecosystems for the sharing economy. Journal of
Business Research, 135, pp.127-136.
11