Ebay: Digital Business Management Consultancy Report Analysis

This report provides a consultancy analysis of eBay's digital business management strategies, focusing on leveraging digital services to enhance customer satisfaction and market standing. It explores the importance of internet marketing, website content, email marketing, and social media integration for business growth. The methodology includes qualitative research, employing an inductive approach with primary data collected through surveys. Ethical considerations regarding data confidentiality and validity are maintained throughout the research. The report recommends actions for eBay to strengthen its online presence, including developing a user-friendly website, utilizing social media platforms, and implementing targeted marketing campaigns. The analysis emphasizes the need for understanding customer needs and adapting to technological advancements for achieving business goals and objectives.

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Consultancy Report Template
Client Ebay
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
(max ½ page)1
This have been seems that online business have taken the huge place for
working with high estimation. Along with this also come to know about how
they can deal and make their business for working with high places and
keeping them for estimation usually how the customer can deal. As this
could also come to know about how the online business can be conducted
and come to know about those further terms and keeping them with various
things.
Project background and Objectives
Digital business management which are required to be having growth and make their more
purpose about the digital services to help their ebay and make their organization for working with
many other things. Digital services must be important for the organization through which they
can easily make sure for having their proper services for having their highly customer. In general,
every IT companies are analytics and how company being achieving their goals (Kraus, Kraus and
Osetskyi, 2020). This might be also essential for knowing about those activities which could keep
their customer with having their highly satisfaction and keeping them with market standing. While
ebay have taken the huge market place and consulting about the specialization on the
development and digital strategies for working with many things. This might be also essential for
knowing about those process business expertise for having their solution. This could take their
business with online and make sure for having their more satisfaction about those things which
could make their customer willing to buy their products and services.
Ebay facilities for the consumer to consumer and business to consumer sales through having
high estimation. While having such things this could also led them for working with many more
strategies and keeping them with more growth. This work for their customer for having their
services and products which can keep their customer for staying long term (McKelvey, 2021). The
organization have also created their websites free for using their buyers, but some time the seller
can changed their listing items and make sure for having their high estimation about limited
number of their things and make sure with depends on their things and conditions about for
working with high sources. While the company have also involved with high estimation source
and keeping their employees for having their more addition in working. The company have also
required for understand the needs of the customer needs and wants. While such things that could
also make sure for having high estimation with digital concepts.
Digital business help the organization for knowing about how they can work with the technology
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and make sure about usually things and that could also led them for working with many new
things (Caputo and et.al., 2021). While such thing also come to know about how they can deal and
make their business for achieving goals and objective. This report will explain about the various
methodology that have been collected with data, highlight more about the various relation with
business and that could keep the business for knowing about their factors. Along with this also
examined about company recommendation for making their high business and putting more key
features for keeping the growth about their business.
Methodology
Research type: there are two types of research namely qualitative and quantitative. The qualitative research
will usually deal with the kind of data that is revolving around the underlying motivations and well as the
opinions. The quantitative data is related to the numerical description as well as the valuations based on
the numerical data. The type of research that is being taken forth in this regard is a qualitative research that
is a detailed insight which is provided.
Research approach: research approach is the kind of plan that will fall in regard to the detailed description
which has to be collected. This analysis is interpreted in two types which is inductive research approach
and deductive research approach (Snyder, 2019). The inductive research approach will identify various
patterns that will fall in regard to the theory whereas the deductive research approach is therefore ahead
from the one that is existing. In this particular approach the inductive research approach has been taken
forth by the author to describe the qualitative research analysis.
Data collection: Data Collection is important criteria where the information that is in regard to a particular
research is being collected. This data collection is of two types which is a primary data collection and
secondary data collection. The primary data collection is when the first primary sources like that of
interview survey and questionnaires are included. The secondary type of data collection will include books
and journals and also the other articles. For this research purpose the primary data collection is being
opted and that is brought about by a survey which is generated upon various sources.
Sample: sample is nothing but the target participants are the people who are included in deriving the
policies of research (Mohajan, 2018). This sampling process is a random or a non random sampling
process. In a random sampling process there will be a specified amount of people that are considered and
are posed with questions in order to get the information. In a non random criteria it is a pre planned aspect
where the participants are usually selected prior. For this particular research there is a random criteria of
which 30 members are chosen for deriving the policies of research.
Data analysis: data analysis is a particular requirement where there are certain types of evaluations based
on inspecting modelling and transforming the collected information into suitable types. There are two types
of techniques in order to move ahead with analysing the data for the qualitative and quantitative types. The
selection of data analysis is entirely dependent upon the type of research. For this methodology the type of
analysis is thematic analysis where the qualitative data analysis is falling in this regard. This bring about a
schematic representation of every criteria with respect to the research.
Ethical considerations: ethical considerations are the moral principles that are included in the research.
This will include not to consider false or misinterpreted data and also it is necessary to give fair and equal
opportunities (Dźwigol and et.al, 2018). The confidentiality will have to be maintained with regard to
research is what is being practiced in this report.
Reliability and validity: reliability is the consistency that is maintained on an overall basis whereas validity
is the accuracy that is portrayed upon the entire research. These two concepts are maintained up on a vital
importance in order to complete the research on a successful basis. There are certain factors that will fall in
regard to the participants and those are evaluated on an accurate purpose to improve the quality of study.
Research / analysis results
Internet marketing is an all inclusive terms for marketing about the products and services online.
This might be also important for including the variety of methods such as communication with
many customer, while through using the social media, websites and online advertising. This
could create more internet marketing with having its role and importance for learning many new
things. In using the internet marketing this might be states about how this can keep their benefits
(Lois and et.al., 2020). Internet marketing used the various strategies for knowing about their
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products and services and make sure for having their high skills and knowledge. This could also
play the important concepts and make sure about their effective products and services. The
company can use the high internet marketing apparent purpose about to sell their various items
and keeping more things for views about their satisfaction. It have been said that online
marketing is being more effective way for identify the target market and that could be more easier
in taking their high skills and knowledge about those products and services which are more in
trends. Along with this keep the long term relationship with customer, expertise and establish
authority within industry. This work with having internet marketing users customer with having
online activity within the business for reaching the variety of places with internet, in using the
various factor of online marketing that could make their products and services within working
with high segments and make sure for having their more valuable things and might be useful for
them. Websites content and design about those activities which could keep them for working with
long term relationship in companies (Karabulut, 2020). Websites that could allow the customer for
easily knowing about their customer and many other variety of products and services. While
having such things this might be also for learning about targeted market and keeping them with
high sources estimation. Email marketing that could also used by the sending directly
electronically rather than using the post office. Along with this have made them for working with
easy things and make sure for having their more process and keeping those activities for fixing
about highly effective things. Internet marketing keep the business updates about how they can
usually deals and keep them with long term relationship and that could also required for learning
many new things for which the people can work and keep them with long term relationships.
Recommended actions
This could be suggest that organization should have their own websites that could make them for
working with high estimation and make sure for having their high effectively manner and also led
with maintain the long term relationship. This might be also essential for knowing about those
online version and make sure for knowing about how usually this can deal and make their
sources for knowing about many effective things. While having such things business can create
their pages through using social media, Face book, twitter and many other media platform
(Althunibat and et.al., 2021). Moreover, through which this could help them for knowing about their
customer and easily make their targeted towards the customer. This could trying to keep the
establishing some stronger online business and make sure for knowing about those activities
which could keep them for working with many more effective things. Integrate about the
personally and professional highly number of people are using social media so company can
create the discount, coupons code, offers with first users and so on.
Reference
Althunibat, A. and et.al., 2021, July. Modeling the factors that influence digital economy services
acceptance. In 2021 International Conference on Information Technology (ICIT) (pp. 942-945). IEEE.
Caputo, A. and et.al., 2021. Digitalization and business models: Where are we going? A science map of the
field. Journal of business research. 123. pp.489-501.
Dźwigol and et.al, 2018. Scientific research methodology in management sciences. Фінансово-кредитна
діяльність: проблеми теорії та практики. 2(25). pp.424-437.
Karabulut, A.T., 2020. Digital innovation: an antecedent for digital transformation. International Journal of
Commerce and Finance. 6(2). pp.179-186.
Kraus, K., Kraus, N. and Osetskyi, V., 2020. New quality of financial institutions and business
management. Baltic Journal of Economic Studies. 6(1). pp.59-66.
Lois, P. and et.al., 2020. Internal audits in the digital era: opportunities risks and challenges. EuroMed
Journal of Business.
McKelvey, B. ed., 2021. Management in the Age of Digital Business Complexity. Routledge.
Mohajan, 2018. Qualitative research methodology in social sciences and related subjects. Journal of
Economic Development, Environment and People. 7(1). pp.23-48.
Snyder, 2019. Literature review as a research methodology: An overview and guidelines. Journal of
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business research. 104. pp.333-339.
Record of Activity
In this section, you have to provide a breakdown of all the activities undertaken by you. Indicate what was
done at various points in time. Think about different sections of the report, breakdown different task within
each of the sections.
Complete the table below, include more rows and columns as necessary
Date Hours
spent
Summary of work/ Activity undertaken
26/08/2021 1-2 Project background
27/08/2021 2-3 Research methodology
28/08/2021 1-2 Results and finding
29/08/2021 3-4 Recommendation
Print name
Signed
Date
* Note: Guidance text is provided in RED under each heading.
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