Advanced Business Communication: eBay Inc. Case Study Report

This report analyzes the business communication strategies of eBay Inc., a leading e-commerce organization. It begins with a company background, then delves into the reasons for communication failures related to stakeholder engagement and internal barriers. The report identifies intended receivers of communication and explores obstacles hindering effective interaction. Recommendations are provided to improve communication channels, including internal surveys, suggestion implementation, and staff meetings. The analysis aims to help eBay Inc. address existing communication problems and prevent future issues by enhancing its organizational communication structure and practices. This document is available on Desklib, a platform offering a variety of study tools for students.

Running head: ADVANCED BUSINESS COMMUNICATIONS – EBAY INC.
ADVANCED BUSINESS COMMUNICATIONS – EBAY INC.
Name of the Student
Name of the University
Author Note

1ADVANCED BUSINESS COMMUNICATIONS – EBAY INC.
Executive Summary
Business communication refers to the matters that deal with the communication that is present
within the concerned business organization. eBay Inc. is one of the leading concerns in the field
of e-commerce that has been operative all over the world. The following report opens with
providing the background to the company in discussion, eBay Inc. The report further proceeds to
analyze the reasons for the failure of the company and thereafter provides recommendations to
avoid the situations in the future.
Figure 1: eBay Logo
Source: (Ebayinc.com 2018)
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Table of Contents
Executive Summary.............................................................................................................1
Company Background.........................................................................................................3
Analysis and any Reasons for Failure.................................................................................3
Communication with Stakeholders..................................................................................3
Intended receivers of communication..............................................................................3
Barriers to communication..............................................................................................4
Recommendations................................................................................................................4
Appropriate channels of communication.........................................................................4
Conclusion...........................................................................................................................5
References............................................................................................................................6
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3ADVANCED BUSINESS COMMUNICATIONS – EBAY INC.
Company Background
The company in discussion, eBay Inc. is one of the leading e-commerce organizations
that have been operating all over the world (Quinn 2018). The company was founded in the year
1995 and is known to be the ninth largest e-commerce company in the world in terms of the
revenue that it earns. The concerned company is presently based in San Jose, California and is
known for the services that it offers in the terms that are related to the different modes of
business that includes the involvement of the clients or the customers of the organization as well
as the various businesses. The company is known to be operative in over 30 different countries
all over the world and is known to employ a staff of over 14100 people who have been serving at
the various locations of the concerned company (Ebayinc.com 2018).
Analysis and any Reasons for Failure
Communication with Stakeholders
The concerned company in discussion, eBay Inc., have put forth the communication with
the various stakeholders through the matters that might include the communication through the
online platforms wherein they operate. The company generally focusses on the matters that deal
with the organizational structure that has ben present within the concerned company. The
company is often observed to be dealing with the matters that deal with the results that are
received at the end of the financial season (Keyton et al. 2013). The company is observed to be
majorly focused on the development of the human resources of the company in order to deal with
the competitiveness that the concerned company has to face in the concerned markets.
Intended receivers of communication
The intended receivers of the communication in this case refer to the concerned clients
and the other potential customers of the e-commerce chain. The concerned company might also
tend to communicate with the members of the workforce who have been serving the concerned
company at the various locations wherein the company had been situated. The company had
been intending to communicate to the various members of the workforce in order to motivate
them so as to motivate them in serving the organization better. The better service of the various
members of the organization might help the overall improvement of the concerned company in
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4ADVANCED BUSINESS COMMUNICATIONS – EBAY INC.
terms of the revenue that it has been generating as well as the matters that deal with the impact
that the concerned company might have on the concerned individuals.
Barriers to communication
The concerned company might have faced a number of barriers in the matters that pertain
to the communication that exists within the concern. The major barrier that might have hindered
the communication within the concerned company is the fact that the concerned management of
the company might not be accessible to all the members of the workforce of the company. The
other barrier to the communication might relate to the factors that pertain to the addressal of the
various issues that are generally brought up by the concerned members of the workforce of the
company (Oetzel 2017). The other factors that might prove to be a barrier in terms of the
communication that is present within the concern is the factors that pertain to the motivation that
is provided to the concerned staff in order to help them bring about an overall improvement of
the concerned e-commerce organization in discussion, eBay Inc.
Recommendations
Appropriate channels of communication
The company might be advised to implement the proper channels in order to deal with
the matters that pertain to the management of the miscommunication that exists within the
company. The concerned management of the company might initiate the communication with the
concerned members of the staff with the help of the internal surveys that might help them to
highlight the various issues that they might have been facing (Austin and Pinkleton 2015). The
concerned e-commerce organization might also be advised to implement the various cells
wherein the concerned employees might turn in their suggestions through the observation of the
client behavior (Holmes and Stubbe 2015). The management of the organization might also help
in the eradication of the communicational problems by introducing various meetings and group
presentations for the staff in order to help them deal with the gaps that have been existent within
the company.
Conclusion
Thus, from the above discussion, it might be pointed out that the concerned company in
discussion, eBay Inc., the famous multinational e-commerce organization might have been going
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through communicational problems. The concerned management of the organization might be
advised to abide by the afore-mentioned recommendations in order to deal with the
communicational problems that the company might have been facing and thus avoid them in the
future.
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References
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management: Planning and
managing effective communication campaigns. Routledge.
Ebayinc.com 2018. Our Company - eBay Inc.. [online] Ebayinc.com. Available at:
https://www.ebayinc.com/our-company/ [Accessed 8 Jul. 2018].
Holmes, J. and Stubbe, M., 2015. Power and politeness in the workplace: A sociolinguistic
analysis of talk at work. Routledge.
Keyton, J., Caputo, J.M., Ford, E.A., Fu, R., Leibowitz, S.A., Liu, T., Polasik, S.S., Ghosh, P.
and Wu, C., 2013. Investigating verbal workplace communication behaviors. The Journal of
Business Communication (1973), 50(2), pp.152-169.
Oetzel, J.G., 2017. Effective intercultural workgroup communication theory. The International
Encyclopedia of Intercultural Communication, pp.1-5.
Quinn, N. 2018. eBay Inc.’s Organizational Culture of Results-Oriented Excellence (Analysis) -
Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/ebay-inc-
organizational-culture-results-oriented-excellence-analysis [Accessed 8 Jul. 2018].
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