Detailed Business Plan: Launching an E-Bike Company in London

This document presents a comprehensive business plan for launching an E-bike manufacturing plant in London. It includes a business overview, aims, and objectives, detailing the plan to innovate in the electric bike segment. The plan covers STP (Segmentation, Targeting, and Positioning) strategies, SWOT analysis, and customer profiling to identify and reach target markets such as sportsmen, motorcycling clubs, and residents in targeted locations. It also outlines the production process, quality control measures, payment processing methods, and stakeholder management. Furthermore, the plan specifies pricing strategies, sales quantity forecasts, legal frameworks, regulations, and cost details. The business intends to offer different payment options and manage stakeholder relationships effectively while adhering to relevant legal and safety standards.

Business Plan

Cover content
 Business overview
 Aims
 Business detail
 STP
 Target market positioning
 Swot analysis
 Quality control process
 Payment processing
 Stakeholder
• Pricing
• Sales quantity
• Legal framework and regulations
• Cost detail

Business overview
A new business venture requires to have a systematic detail plan that
can provide more effective outcome in coming time. In accordance
with this they are charging high price for buying several bikes
separately those are having best quality and services. But this bike can
help them to feel the faster drive experiences.

Aim and objective
Aims:
• The primary aims of this present work is to provide a perfect
base for a business plan incorporating a E-bike in London.
Objective:
• The main purpose of conducting new venture is to make
innovation in new segment of products.

Business detail
An electronic bike manufacturing plant is planning to be started in
London. Opening a new venture plant in UK country is an effective and
innovative idea that has a potential impacts on people of living in that
country. An electric bike which is consider as an E-bike, power or
booster bike that consists of integrated electric motor which is helpful in
propulsion.

STP
Segmentation can be done through using various modes. This
will be helpful in order to increase better understanding of
products those are being produce by the company. Such as:
• Demographics
• Psychographic

Target market positioning
In case of increasing large customers, they need to select one of groups
which can easily avail services which being provided by the auto-
mobile company. By the help of positioning, marketers attempts to
create positive image in front of people and other society.

SWOT analysis
Strength:
• Different modes of payment and excellent customer services
environment that is definitely happens to be positive aspects of this
company.
Weakness:
• They do not have that much financial capability in order to compete
with already players in this particular industry.

1. WHO ARE YOUR CUSTOMERS AND HOW WILL YOU REACH THEM?
Customer
Profile
Why are you targeting
them?
How are you
going to get their
attention?
How are you going
to convince them
to buy from you?
What specific
activities does
this mean you
need to do?
What approximate
level of spend will
you need on each
activity?
Sportsmen and
sportswomen
Positive changes of getting
maximum attraction.
From making ads
during the time of
any racing events.
Unique features that
make them for the
different from other
bikes.
Introduce there
features in any
crucial events by
offering offers etc.
￡ 500 to ￡ 1500 as
current account
borrowings and with
5.5% of EAR.
2.Motor
cycling clubs
Capacity of engines and
powers can be analyse
easily.
By promoting it
over TV or while
racing
competitions.
Less pollution and
effective durability.
Special discount
offering with
initial purchase.
￡ 500 to 2500 as
initial level.
3. Everyone
that resides in
our targets
location
To search for better
outcomes or reviews.
Through the use
of social media
and internet.
Special offers and
competitive pricing.
Through
delivering special
free test derives to
those in order to
increase market
share of the
company at
opening stages.
￡ 500 to 5000

If you will be producing a product, how, where and
when will it be produced?
Fro every setting a new Electric motor bike which is sustainable enough to
develop an economy. This will be responsible for taking valuable
attention of young people to purchase this particular products. Process of
product manufacturing:
 Raw material as well as other crucial elements are arrive at production
units by the means of Just-in-time delivery system.
 Production starts in weld administration were computer controlled
fabrication of design is been made in order to conduct effective
materials. Crucial section are welder together by manual, automatic and
other equipments.

Quality control process
This process is started at the closing of assembly line where products are
completely manufactured. This includes:
 Set standards
 Measure actual performance
 Compare actual performance with standard
 Take corrective action(If necessary)
 Do nothing
 Solve the issues
 Revise the standard

Payment processing
For purchasing E-bike they have the option to pay either
through cash, credit or debit card and paypal. These
modes are more effective with applicable rate of
interest.
 If payment made in instalments then interest will be
charged @ 5% through there bank account.

STAKEHOLDERS
List the
stakeholders
Any issues which may arise and how you will
manage them
Any costs associated
with this
1.Suppliers Extra charged for raw material delivery.
(Payment made in advance to get certain
amount of discount.)
Raw material and
equipments costs.
2.Shareholders Share percentage issues(Dividend paid on the
basis of their share holdings)
Initial investment cost
3.Staffs Salary and incentives (Bonus, rewards etc.) Operational costs
4.Other Payment issues(Taxes) Legal application cost.

PRICING
Product or Service
– list up to 3
Price you will
charge
Why is your price
set at this level?
How does this price
compare to your
competition?
1. Motorbike
1(Fusion)
£ 3500(350cc bike) Because it will be
under the budget of
middle class people.
Favourable
2.
Motorbike2(Fusion
x)
£5000(500cc) Mainly for high class
people.
Moderate
3. Accessories £500 1 year insurances
facilities.
Favourable

SALES – QUANTITY
Product or Service (from
table above)
Predicted sales
( ￡￡ )
Time-frame
(e.g. within x
weeks or
months of
launch; or
daily/weekly/
monthly sales
etc.)
Notes: How have you arrived at
this figure? How have you used
your market research or test
trading to forecast your target
sales figures? Consider all
relevant factors.
1. Motorbike 1(Fusion) (Number of bike
sold * per unit
bike price)=
10000*3500=35
000000
6 months Regular sales (Few advance
booking has already been done).
Risk of market trend.
2. Motorbike2(Fusion x) 6000*5000=300
00000
13 months Both regular or seasonal sale.
Little booking has been done.
(Sportsman and racers).
3. Accessories 12000*150=
1800000
3 months Regular (provided during the time
of purchase). Risk of safety and
security.

legal frameworks and regulations
Needs
Associated costs?
Do you need any licences to operate your
business?
Yes, Licence cost
What legal requirements are applicable to your
business?
Data protection, health and safety, patent
etc.
What insurance might you need to cover your
business?
Health and safety and professional
indemnity.
Anything else to consider? IPR cost to registration of patent.

Cost detail
It will cost zero % transportation charges only books value of
bike. Such as:
• 350cc, 19.8 bhp and 200 pound = £3500.
• 500cc, 24.8 bhp and 350 pound= ￡ 5000.

THANK YOU