Case Study: EBTH's Digital Transformation and Business Analysis

This case study examines Everything But The House (EBTH), a Cincinnati-based auction website that experienced significant sales growth through digital transformation. The company's sales increased from $8 million in 2012 to $70 million in 2016, with projections of $120 million in the current year. The analysis employs the Waterfall model for project specification determination, integrated with an agile approach for process flexibility. Resource needs include a project manager, business analyst, data analyst, technical expert, and technical writer. The work breakdown structure covers initiation, planning, requirements analysis, design, development, testing, deployment, and closure phases. Assumptions include resource availability and stakeholder engagement. The study references relevant literature on the Waterfall model and stakeholder analysis, offering a comprehensive overview of EBTH's digital transformation journey and strategic approach.

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Everything But the House (EBTH)
Case Study
3/9/2019

Everything But The House (EBTH)
Table of Contents
Methodology Background.....................................................................................................................2
Resource Needs.....................................................................................................................................2
Work Breakdown Structure...................................................................................................................2
Assumptions..........................................................................................................................................3
References.............................................................................................................................................4
1

Everything But The House (EBTH)
Methodology Background
Everything But the House (EBTH) is a Cincinnati-based organization that operates an auction
website. The company experienced massive sales owing to the digital transformation. It could
increase its sales from $8 Million in 2012 to $70 Million in 2016. Jacquie Denny, co-founder
of the organization has anticipated that the sales will increase to $120 Million in the current
year. The use of Waterfall model shall be done in the determination of the project
specifications using the business case (Lott, 2013). The approach is a phase by phase
approach that proceeds in the set of linear sequential steps only. EBTH is an auction website
and the domain analysis for the organization shall be done to determine the specifications.
The observation of the current website, interview sessions with EBTH employees, customers,
and stakeholders shall also be done along with the group discussions. The organization
currently follows agile and flexible approach in its processes. The Waterfall model for
determination of the business case project specifications shall be amalgamated with the agile
method. The testing process shall however be conducted at every phase and the specifications
shall then be sent to the management for approval.
Resource Needs
Project Manager, Business Analyst, Data Analyst, Technical Expert, and Technical Writer
will be needed for the project.
2

Everything But The House (EBTH)
Work Breakdown Structure
Assumptions
It is assumed that the resources that are targeted for the project will remain available during
the entire timeline of the project. It is also assumed that the contribution and the interest
levels of the stakeholders will be high at all times (Missonier and Loufrani-Fedida, 2014).
3
EBTH Case
Initiation & Planning
Business Case
Project
Specifications
Scope Management
& Project
Estimations
Resource Planning
& Allocations
Risk Planning
Requirements
Analysis
Data Collection
Data Analysis
Requirements
Specifications
Design &
Development
UI Enhancement
Website
improvement and
development
Unit testing
Testing
Functional testing
Non-functional
testing
User acceptance
testing
Deployment
Improved website
deployment
Feedback and
analysis
Closure
Evaluation and
performance
measurement
Closure processes

Everything But The House (EBTH)
References
Lott, C. (2013). Breathing new life into the waterfall model. IEEE Software, 14(5), pp.103-
105.
Missonier, S. and Loufrani-Fedida, S. (2014). Stakeholder analysis and engagement in
projects: From stakeholder relational perspective to stakeholder relational
ontology. International Journal of Project Management, 32(7), pp.1108-1122.
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