This project focuses on deploying and utilizing a Customer Relationship Management (CRM) system for managing a fictitious export-import business, as part of the ISY3004 E-business Applications course. The solution demonstrates the use of CRM software, specifically using SuiteCRM to manage key features of the enterprise including account management, contact management, opportunity tracking, meeting scheduling, lead management, sales oversight, procurement processes, workflow automation, and marketing campaigns. The project highlights the role of IT, particularly data mining and data warehousing, in enhancing CRM effectiveness by enabling personalized customer interactions and loyalty services. The document also references various research articles supporting the benefits of CRM in customer satisfaction and business operations. Desklib provides access to this and other solved assignments to aid students in their studies.
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