E-Business Application in Australia: Bunnings Warehouse Case

This report examines the role of e-business applications within Bunnings Warehouse, a prominent hardware retailer in Australia, considering both its traditional brick-and-mortar operations and the evolving retail landscape. It highlights the services offered by Bunnings and analyzes the future of retail stores in the context of digital transformation. The report suggests that Bunnings faces challenges due to a lack of robust operational and functional support systems, leading to potential financial losses. It emphasizes the importance of adopting suitable e-commerce strategies for future success and revenue generation. The analysis covers Bunnings' history, its response to market trends, and its efforts to improve customer service and product range. It also addresses the impact of online retail on physical stores and recommends strategies for Bunnings to enhance its business strategies, incorporate security measures, and provide employee training to remain competitive and improve consumer experience.

Running head: E BUSINESS APPLICATION
E Business Application: case scenario of Bunnings Warehouse
Name of the student:
Name of the university:

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Introduction
This report depicts the role of E business application in Bunning Warehouse on of the
most well-known hardware subsidiaries in Australia. The bricks and mortar trends followed by
the company are also elaborated in this report. The services offered by the company and the
future of the retail store in terms of Brick and Mortar are also illustrated in this report.
However, it is defined that due to lack of operational and functional supportive system
the company is facing major financial loss (Chu 2017). It is the role of the company head and the
operational administrative committee to adopt the most suitable Ecommerce application trends
for the future success and commercial revenue of the company.
1. Brief description of the current operation of the retail store
1.1 Services offered by the Bunning Warehouse
This household chain is headquartered in Victoria, Australia and is founded in the year of
1887. Throughout New Zealand and Australia the company serves their services and products. In
the year of 1952 the Bunning Warehouse Company became public company and it expanded
their business in the retail sectors. From the past 17 years the company is offering high ranged
products to their consumers throughout Australia. With the emerging growth and innovation of
the online stores and online marketing the trends of physical stores are becoming obsolete
(Macdonald, Kleinaltenkamp and Wilson 2016). From the current marketing status of the
company it has been found that, a lots of activities are currently running within it to make sure
that the balance sheet utilized by them has the ability to deal with all external marketing attacks.
From the past trends it is defined that the track record of the company was very much
poor in the year between 1980 and1990s. The internal financial group of the company was also
pressurized to exit their existing hardware setup. On the housing industries also the rate of

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reliance was lesser than 80 percent. The company fails to follow the standard business strategies
and their operational as well as functional priorities. Currently again heavy trades are influencing
the business. It offers a large store based on convention with a warehouse racking. Since the
inception it also monitored United States and United Kingdom development. The company is
completely ware of the warehouse roll out consequences. A marginal management system has
been introduced to this company in terms of an upgraded strategic Information system (Park,
Jeon and Sullivan 2015). The standard followed for the customer services are also lifted up based
on the feedback generated by the other consumers. The range of the products are also affordable
from the consumer’s perspectives. The repository business strategy of the company was designed
and developed in the year of 1991. In the year of 1993 they purchase McEwans and for making
commercial profit the strategy was restructured. A similar kind of repositioning system was
repeated by Bunning warehouse and the performance of the company was also improved with a
trading activity lesser than 50 percent.
After a year of intensive research work the Bunning warehouse developed as a known
brand. The main focus and objective of the company is to develop warehouse stores those will be
connected through national chain. With the standard setup the company is expected will gain
commercial success and high valued Return on Investment (ROI). The housing market operated
by the company is extremely volatile in nature (Subramanian et al. 2014). According to the
business trends it is defined Bunning Warehouse has a successful transition strategies in other
words it is completely prepared for business change whenever required. The research and
development team has took the initiatives to make such necessary changes.
2. Future of the retail store in term of “bricks and mortars”
Throughout the world the concept of retail market innovation and evolution is changing.
However the main issues for the changing retail operation and function are the main issue for the

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company as it is failing to adopt the frequent changes. This business organization has all separate
options through following which it can deliver their products as well as service to the consumers
regardless of their location and time. In previous days the consumers had to visit the physical
stored if they required to buy any products but with the changing trends of online marketing the
consumers need not to visit to nay stores (Park, Jeon and Sullivan 2015). Rather they do not have
to wait in the queues also. Mobile app and the official websites of the companies are allowing the
consumers to buy their desired products. In order to develop the consumer oriented business
ambiance the two factors that are to be considered by the business organization are the service
guarantee and service quality.
2.1 Future trends of Bunning Warehouse
2. 2 Future trends of retail in Australia
As per the current trend it is recognized that, the trends of retails are improving with the
changing time phase whereas; some of the business specialist determined that, the trends of retail
market in becoming obsolete day by day. The changing business trends are attracting the
consumer’s everyday due to their service capabilities (Fleisher and Bensoussan 2015). The
current trends of the retails stores deals with some of the factors such as searching for
knowledge, system customization, personalization, community orientation, long term system
service sustainability, service and data authentication with ethical trades.
Most of the companies all over Australia and New Zealand are implementing online
services for their consumers to avoid unnecessary cost investment and time loss as well. In this
approach the payment and portal access ability of the consumers increases a lot. Due to the
implementation of the online payment delivery option the consumers can securely pay for their
desired products and services online also. It will increase the product distribution capability of
the company thoroughly (Hubert et al. 2017). The Bunning Warehouse also considers their

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feedback portal to gather the negative feedback given by their consumers. After analyzing the
negative feedbacks new trends and strategies are also developing by the business analysts if the
company. The companies who are willing to increase their business and product distribution are
also offering services through online but for this reason they are not closing their physical stores.
These factors show that the future trends of the retail stores are not yet died (Carayannis,
Sindakis and Walter 2015). After analyzing the service level point of action of the company this
is realized that, aim of the company is to engage their consumers with their service offerings,
increasing productivity and faster movement of the stores.
In order to understand the business strategies of the company they also offers different
internal works. The decision making opportunity of the company are more aligned towards their
business and also for future success they use the SPMR central management tool in their
business organization (Elbeltagi and Agag 2016). Apart from this, also for making critical
decisions also these approaches also successful.
Conclusion and recommendations
From the overall discussion it can be concluded that, the DIY project is designed and
developed by the Bunning Warehouse to take correct business level decisions and the accurate
tools can make sure and discriminate the factors individually. The quality offered by the
company for their hardware are trustworthy and gain enough consumer loyalty also. In other
words it can be said that the products have successfully obtained brand loyalty from the
customers. In order to make the consumers experience a countable one the service offered by the
company considers their consumers at the highest priority layer. Bunning warehouse considers
the consumers as the most important asset it is expected that it may help the company to gain
affective commercial revenue and competitive advantages. It requires broader development
opportunities and strategic thinking to reduce the working pressure from the employees. In order

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to resolve some of those issues a set of recommendations are also elaborated for the company
and those are as follows:
Improved business strategies: The current business strategies utilized by the company is
not a weaker one but its needs more improvement. It is the responsibility of the business analyst
to develop proper business strategies considering the status of the other similar business
organizations.
Incorporation of security: Security is another important thing that has to be
incorporated by the company to make sure that the confidentiality of the company are being
compromised anyway. With the application advanced encryption technology the availability and
flexibility of the company can keep secured. In addition to this another thing that is also required
include application firewall. With the help of the application firewall the information
transmission channel can also keep secured from the external interruption.
Training program: On job training and development program should be arranged by the
company to make sure that all the employees are familiar with the new strategies.

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