Australian e-Business Fundamentals and Systems Report

This report analyzes the Business-to-Consumer (B2C) e-commerce model within the context of the Australian financial accounting services market. It evaluates two e-commerce websites, Cogneesol and DC Consulting, focusing on their service offerings, business principles, and website characteristics. The report examines the nature of services provided, categorizing them based on the B2C model. It assesses the websites based on various attributes such as URL relevance, ease of use, information provision, security measures, and customer communication channels. The analysis includes a comparison of the websites' strengths and weaknesses, evaluating their ability to foster trust, address user needs, and provide a positive user experience. The report concludes with a comprehensive evaluation of the chosen e-commerce models and their applications in the financial services sector.

Australian e-Business fundamentals and systems
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Institution
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Date

Task A: The chosen e-commerce model
The Business to Customer (B2C) is a business model that provides goods and services to
final consumers (Brandas, Mega, & Graciunescu, 2013, pp. 534). The B2C model has been
selected and it would be used to evaluate retail and supply of financial services such as financial
advice and income tax returns. The business model involves a transaction between companies
that sell products and services to individual consumers who consume these goods and services as
end-users. In most cases, business is started with a target of reaching out to small consumers who
form a large part of the product consumption. In the evaluation of the B2C business model, the
Cogneesol and DC Consulting (VIC) PTY ltd has been selected as the business names of the
chosen websites. Cogneesol prides itself on delivering true business outcomes that are not
offered by other competitors. A close evaluation of the market shows some other firms such as
DC Consulting ltd offer similar services and believe in providing cutting edge services to its
customers. For these two businesses, being in the same industry makes it possible to analyze the
nature and quality of services they offer. The links to the organization's business website have
been provided for each of the selected business for discussion. The screenshot of the two e-
commerce websites has also been attached.
https://www.cogneesol.com/

http://conwayaccounting.publishpath.com/
TASK B: Website discussion
Businesses are always differentiated in terms of the goods and services they offer.
However, businesses classify themselves regarding the nature of the business they serve. The
business model chosen is B2C and it involves the provision of goods and services to final
consumers. The Cogneesol offer different type of services which target the final consumer. Some
of the services that Cogneesol provides to its customers include legal services, insurance services
finance and accounting which touch directly on the final consumer of the services. On the same
note, Cogneesol offers technology services that depict a picture of a growing business. It is very
challenging to have offer technology services that are consumed purely by the final consumer.
Some organizations would outsource IT services and consume them just like any other customer.
The nature of the Cogneesol services are diverse but all its services are not contracted by other
firms as consumer but not outsourcing. Some of the technology services offered include website
designing, smartphone application development, and internet marketing. The main reason for
categorizing Cogneesol as a B2C business is due to the nature of the market served. The market
share that Cogneesol serves on B2B capacity is very small because it is only limited to
technology services.

DC consulting ltd is an e-commerce website that offers direct services to consumers. The
e-commerce was established upon realizing complexities involved in Australian taxation
systems. Its services include general taxation services, advice on taxation and planning, capital
gains tax and goods and services taxation. The nature of services provided by the firm is mainly
focused on final consumers. Any e-commerce website which focuses on the delivery of services
to final consumers is categorized as a B2C business model. The classification is based on the
percentage of customers served as final consumers or as business consumers. Considering the
number of customers served as final consumers, the DC consulting ltd business can only be
classified as B2C. The e-commerce website does not have many services from outside tax
consultation. Though it provides services to other business entities, DC consultants cannot be
classified as B2B due to the percentage of business served (Hossain, Momin, & Leo, 2012, pp.
351).
TASK C: Business principle goals
Each business is established with some set objective goals which should be depicted on
the organizational website. From the Cogneesol website, it can be observed that the main
objective of the e-commerce website is to facilitate service delivery to as many users as possible.
Online platforms are meant to make service delivery efficient and on time. The website
highlights services that the website offers, industries served by the firm, and processes involved
during delivery of services. In case a customer visits the website, it is possible to understand the
nature and scope of the services they can get from the company. Apart from delivering services
near consumers, the website has a very detailed analysis and a glimpse of the entire organization.
The website has a chat area which makes it possible for the customer to contact the organization
any time and from anywhere. In this regard, it would be possible to point out that the website

helps the organization to increase customer relations. An increase in customer relations makes it
possible for organizations to get more referrals and retain already existing ones. Maintaining
customer relationships is very important and from the Cogneesol website, live chat and contact
numbers and email addresses have been provided for customers to reach out anytime and from
anywhere. It is very interesting to point out that by just visiting the website, a pop-up chat starts
automatically requesting if there is any concern.
Similarly, the DC consultant ltd the main goal of the website is to advertise the nature
and type of services offered by the Company. Any willing customer can contact the firm for any
services required from the organization. It is important to note that the DC consultant website is
organized systematically and in a clear manner with ease of navigation. For ease of efficient
service delivery, services have been classified into different categories such as personal,
corporate and business. It also makes it possible to make payment through credit cards for any
services provided by the Company. From the website, it is possible to point out that the website
is more of an informative and selling than advertising like others. The other website's goal is to
facilitate service delivery from across the globe. Through the use of the website, the organization
can deliver services to customers across the globe. In the modern business world, websites are
being used to increase market share and it is a similar phenomenon that a DC Consultant has
implemented into its website. Therefore, the website is very robust and can be used as a
marketing tool selling platform and customer service communication tool.

TASK D: Websites evaluation
Attributes DC Consultant website Cogneesol website
S/N
URL and business
relationship
Comments ratings Comments ratings
1 There is a slight
variation of the website
URL and the business
name because the exact
name cannot be found in
the website URL.
4 The website is very
closely related to its
URL link because it's
business name is
available on the
website's URL.
5
2 Ease of finding the
website using general
internet searches
The website is readily
available over the
internet by just typing
the business name.
5 The website can be
found by typing the
business name on the
browser and can be
traced through normal
searches.
5
3 Is the website able to
offer all the required
information to the users?
The website is full of
information and any
user can visit it and try
to go through available
services to confirm
whether the required
service is provided by
the firm.
5 The information
provided on the website
is very clear and
detailed in such a way
that all users can
understand the nature
of the services provided
and at which costs.
5
4 Is the website
requirements to provide
personal and sensitive
information really good?
With the wave of data
breaches and
ransomware being very
common, the decision of
storing the data of
customers is not a good
one.
5 Storing of customers''
sensitive information is
not a good idea since
any loss of such data
may result in customers
being vulnerable to
hacking and business
may be subject to legal
challenges for failing to
protect customer’s data.
5
5 Are there any means for
the website to reassure
its users on the security
of the information
shared?
From the organizational
website, there is no
provision of such
important information.
The organization needs
to provide security
information and actions
to take in case of
detecting any security
threat.
3 The website does not
provide any security-
related information
despite encouraging an
online mode of
payment through credit
cards.
3

6 To what extent does the
website foster trust in its
users within an
organization and
industry?
The website does not
foster trust to its users
and that is the reason for
not providing all
relevant information to
its customers’.
2 A similar scenario from
the sister website is
observed because the
website does not
provide an information
related to the
customers.
2
7 How are the legal
standards that address
the engagements on the
transaction of the
website?
Legal standards on the
website are sufficiently
provided but they can be
made better than what is
currently there.
4 There are legal
standards but they do
not sufficiently address
all required information
for customers to feel
secure.
4
8 How can the users rate
the website capability on
its accessibility?
The accessibility and
capability of the website
are very good because
they handle all business
requirements
effectively.
5 The rating and the
accessibility of the
website are very good.
Users can get the
required information.
5
9 Does the website
address the cultural and
language of its users and
to well is it addressed?
There is no notable
information from the
website that addresses
either the cultural or
language of its service
consumers.
3 No cultural or language
of the customer has
been addressed at all.
3
10 Is the information on
products presented on
the website suitable and
reasonably enough for
users?
Information on the
product is neatly
presented over the
website and all products
are well defined.
5 Website information is
very convenient and all
accessible to all users.
5
11 Is there the possibility of
the website to allow
customization from
users or experts on any
requirements?
Website customization
is only feasible from the
owner's side
3 It is not possible to
ascertain from the
customer's point of
view.
3
12 To what extent do these
websites offer a
personalized experience
to their users?
The website does not
provide a personalized
experience to users.
3 It is very difficult for
an e-commerce website
to provide any
personalized
experience due to the
varied types of
customers served.
3
13 Are the websites able to
offer sufficient tools or
channels of customer
communication or
The website offer mail,
phone call, and online
query submission.
Without live support
4 The website offers
sufficient means of
communication to
customers.
5

support? chat, an e-commerce
website is not complete.
14 Is it easy and simple for
users to find information
about the organization
and its related products
on the website?
Information about
products and
organizations is
available on the website.
5 Sufficient information
on both organizations
and services is
available on the
website.
5
15 How sufficient is the
information over the
website and its ease to
read and the language
used?
Information is sufficient
and readable in the
English language only.
5 Sufficient information
is available.
5
16 How easy is it to
navigate within the
website to access the
product and
organizational related
products?
It is very easy and
simple to navigate over
the website.
5 Website design
provides a suitable
navigation mechanism.
5
17 How is the aesthetic of
the website in terms of
images, themes, and
presentation of the
required information
required by the website
users to make a
decision?
The website is
aesthetically designed
because all images, text,
and colors are attractive.
4 The aesthetic nature of
the website is suitable.
All images and colors
are diligently selected.
5
18 What is the perception
communicated over the
website about the
general community
among its users?
There is no information
on the website is
presented about the
community.
3 The website does not
offer any information
on community
perception.
3
19 What is the
responsiveness of the
website in terms of
loading on different
browsers, embedded
images, and links as it is
displayed over the
website?
The website is very
responsive and loads
very fast. It is also
possible to load it from
different devices.
5 The firm’s website is
very responsive and
able to display on all
devices without any
problem.
5
20 Is the website able to
load on all browsers and
its compatibility with
different modes of
devices?
The firm website can
load on all browsers
such as chrome and
internet explorer
5 The website can load
on all types of browsers
without any limitations.
5
21 Are there enough modes
of payments provided
The website does not
offer sufficient means of
4 There are no sufficient
and convenient means
4

over the website to
facilitate customers to
make their payments
conveniently?
payment of services. of payment provided on
the website.
22 Different modes of
delivery are provided by
the website. Do these
websites offer sufficient
and available means of
delivering services and
products as expected by
the costumers?
The website does not
provide any means of
delivery upon purchase.
3 The website does not
provide any
information on delivery
options available.
3
TASK E: Comparison of the two websites
The comparison of the use of the websites selected for the study demonstrates that the
market is very competitive. The ratings on the website can only be based on doubts observed
from the website. Each of the chosen websites seems very robust and very competitive in its
unique manner. Despite having contracting features and functionality, the Cogneesol website
seems to be more clearly and with some ability to be more successful. The reason attached to its
success is because it offers a unique chat support area.
Bibliography
Brandas, C., Megan, O. and Graciunescu, M., 2013. Study on the Impact of E-Commerce on Tax
and Accounting Activities. World Applied Sciences Journal, August, pp.534-539.
Hossain, M., Momin, M.A. and Leo, S., 2012. Internet financial reporting and disclosure by
listed companies: Further evidence from an emerging country. Corporate Ownership and
Control, 9(4), pp.351-366.