COIT20250 E-Business Term 1 2018: Omni Channel Marketing Strategy

This e-portfolio assignment delves into the critical aspects of e-business strategies, with a primary focus on omni channel marketing. It highlights the necessity for e-commerce platforms to adapt to evolving trends and customer behaviors to maintain a competitive edge. The assignment uses Starbucks as a prime example of successful omni channel marketing through its rewards application. It also emphasizes the importance of content marketing, social media engagement, and providing exceptional customer service, including personalized shopping experiences and convenient return policies. The student emphasizes emulating Amazon's customer-centric approach and offering features like free shipping to build customer confidence and loyalty. This portfolio showcases an understanding of how businesses can integrate various channels to create a seamless and enhanced customer journey.

WEEK 5
E-COMMERCE BUSINESS STRATEGIES
Name of the student
Name of the university
Author Name

With the constant evolution of the ecommerce platforms, the individuals who don't
follow the new developments and patterns will rapidly fail due to the opposition. In spite of
the development in the ecommerce platform, numerous online entrepreneurs are discovering
it harder to get their products to emerge alongside the competition. Omni channel marketing
is an intriguing issue among advanced advertisers as we proceed onward into 2017. It's totally
important for ecommerce locales to make a combined experience for shoppers crosswise over
various channels and devices (Galliers & Leidner, 2014).As customer conduct changes,
advertisers additionally need to change how they approach their showcasing
methodologies. Instead of consider versatile clients, work area clients, and tablet clients as
partitioned individuals, it's a great opportunity to consider them as a similar individual. A
client can peruse items on their cell phone and change to their work area to make a buy. It's
dependent upon them to ensure that this change is consistent for the customer. Starbucks is an
incredible case of Omni channel marketing if it is conducted properly. The espresso chain's
Omni channel marketing is fruitful due to some degree to its compensate application, which
enables cardholders to aggregate rewards that they can use in their brick and mortar stores.
With content advertisers drawing out substance from various sources, it has turned out to be
increasingly hard to see similar outcomes they once had with their similar products. In any
case, content showcasing is as yet a standout amongst the best promoting techniques today.
Shoppers are worn out on the consistent siege of advertisements that are thrown in their
direction, and customary advertising endeavours don't fill in and they utilized to (Laudon &
Traver, 2013). A basic approach to urge social people to use the medium is to put online
networking buttons on the site to make it simple to share their substances. Another great
system is to analyse the headlines that which one garners more importance from the
prospective consumers. The best times to post on social media for more attention is also an
important strategy (Cavusgil et al. 2014). One of the rising ecommerce drifts in 2017 is to be

more similar to Amazon and give remarkable client benefit at all phases of their
buy. Purchasers are associating with brands increasingly and now request more prominent
client benefit than they did in earlier years, which implies that particular online store needs to
adjust to this change in the event that it needs to compete. Proper client administration ought
to be given at each stage—including after the transaction has been processed (Bryman &
Bell, 2015). The guarantee of getting back a product of it is not up to the mark of the
consumer is an awesome business strategy. Offering free dispatching and return offers to
consumers will rouse confidence in their business making clients to buy even more from the
platform. Other business strategies used by organizations are personalized shopping
experience where a live chat is used to provide consumers with 24x7 online support service.

References
Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L.
(2014). International business. Pearson Australia.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.