BU7020 - E-Business Strategies: Hilton and Travelodge Case Study

This presentation provides a comparative analysis of e-business strategies employed by Hilton and Travelodge hotels. It examines how these companies have integrated technology to transform their operations, enhance customer experience, and gain a competitive advantage. Key areas covered include online booking systems, digital key implementations (Hilton), automated check-in/check-out processes, affiliate networking programs, and the use of social media for marketing. The presentation also addresses moral, social, and legal issues related to e-business, along with challenges faced during implementation and strategies to overcome them. Ultimately, it highlights the benefits of e-business in the hospitality industry, such as increased efficiency, broader customer reach, and improved customer satisfaction. The analysis draws upon various academic sources to support its findings, offering insights into how both Hilton and Travelodge leverage e-business to thrive in a competitive market.