Eco-Fone: Mobile Market Analysis and Business Expansion Report

This report analyzes Eco-Fone's business strategies within the UK mobile phone market, focusing on data analysis and market trends. It examines the increasing smartphone usage, consumer behavior, and the impact of technology. The report delves into Eco-Fone's potential expansion to Kingston, Canada, evaluating the pros and cons, financial implications, and market opportunities. It includes a financial analysis of monthly costs, loan calculations, and a comparison of net takings between existing stores. The report also discusses the application of Poisson distribution for quality assurance and customer satisfaction, providing recommendations for business growth and market penetration. The report uses graphs, tables, and questionnaires to support its findings and recommendations.

Analysing Information and
Data for Problem Solving
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Contents
INTRODCUTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................2
Task 3...............................................................................................................................................3
TASK 4............................................................................................................................................3
TASK 5............................................................................................................................................4
(A)...........................................................................................................................................4
(B)...........................................................................................................................................5
TASK 6............................................................................................................................................7
TASK 7............................................................................................................................................8
TASK 8..........................................................................................................................................10
TASK 9..........................................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDICES...............................................................................................................................12
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INTRODCUTION
In recent era, the world is getting digitalise and technology is getting advance day by day that
help to deal every situation of surrounding. Technology improvement and development has
greater influence in almost every business as adopting the best techniques to perform task
support to attain the desired goals more profitably (Anderson, 2012). In mobile industry,
development in techniques support to produce most beneficial smartphone so that better services
can be deliver to user. In this Eco-Fone is selected, that majorly deal in selling of advance
smartphone.
In this report, overview of mobile phone market in UK, detail about linear forecast model,
features that makes smartphone popular among customer, pros and cons to expand business are
discussed. In addition, calculation of monthly cost and graph containing any logos, comparison
of net taking, Poisson distribution is appropriate in this case and advise Eco-Fone if quality
procedures have been met are described in this report.
TASK 1
Overview of mobile phone market:
In present world, the use of smart phone is increasing at a very fast pace and there is huge
traffic on smartphone as compared to desktop traffic (Hazra, 2014). According to Deloitte, as the
number of user are increasing the spending hour are also increasing day by day such as adult use
to spend around 2 hour on smart phone within day. The report also, states that around 34% of
adults in UK use to check their phone in every 5 minutes while waking, half do the same in a
quarter of hour and at the end of the around 78% look at their phone before going to sleep.
Smartphone as ben gaining so much of success in recent year because of multi features that has
reduces the work of human. According to MCS 2017, around 81% of users have efficient
knowledge about one application that relates with machine learning. Almost 2/3 of smartphone
user have understanding about predictive test and half of them are using in different manner to
get valuable results. Individual also use their devices for business purposes, which makes them
easily handle crucial operation to increase productivity.
Thus is it observed that smartphone increasing capability and ability have provided a
better strength in developing strategies to private and public sectors so that they can increase way
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of communication with customer and large number of audience. While 2017, is one of the
exciting year for huge growth of smartphone but the best is yet to come in the following year.
TASK 2
The above graph shows that in UK almost 17% of adult’s population that is from 16-
75year are continuously using their smartphone around 100 time within a day to check important
notification, play game or for different uses. The figures collected from Deloitte report also
shows that 34% of adult people are very much attached with their cell phone and uses 200 time
in a respective day. They are the one who keeps on checking their phone at a short internal, even
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at the time of studies, eating, sitting with family member as they get emotional attachment with
their social life.
The above chart also figure are also cleared which shows that adult user of smartphone is
increasing day by day and in year 2018 to 2019 it will get new heights. In order to present the
collected information the bar chart or pie chart is being prepared as a forecasting model that help
in easy analyses and interpretation of results and meaningful decision are made for nearby future.
It is not necessary to prepare liner chart as it would not be able to provide authentic information
and also it is not possible to compare result of different year (Luen and Stark, 2012). This is
because liner chart do not represent the accurate information related to uses of smartphone after a
specific point.
Task 3
The smartphone has reduces the work burden of consumer as they get meaningful advantage of
this at a single click. From the news Article published on BBC, it has been gathered that around
71% of population having personal smartphone are form the age group of 55-75 year. The 20%
older age people are so much attached with their cell phone as they use to look at their phone
around 15 time within a day (Asgharzadeh, Bakouch and Esmaeili, 2013). There are number of
usefulness of using smartphone for older people as they get the maximum information about
anything they requires for daily living. Some of the crucial features are elaborated below:
 Smartphone have wider screen that help them to see every aspect properly as most of the
old age people have problem of low eye site.
 Smartphone gives them freedom to perform different essential activity just by seating at
one place such as bill payment, banking services, order food etc. that reduce the burden
to move from one place to another.
 As per the research, old user are able to keep a close look at their houses by connecting
household camera with smartphone.
TASK 4
In present business scenario, company plays to globalise their business in different countries but
at the same time the require proper research and expanded capital which support in attainment of
desired goals. As the respective company, have their shops in Richmond and Borough and
recently they decide to expand business to Kingston, Canada. The main motive of company is to
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expand business in different part is just to increase sales volume so that profit margin is
increased in following year (Battaglini, and et.al., 2012). At the same time when company like
eco-fone is expanding their business in Kingston there are number of pros and cons that are
needs to be consider as they can have a greater impact on business activities. Manager before
expanding business must gain enough knowledge about local communities, taste and preferences
of customer so that strategies can be implemented to increase sales. There is a list of some
common pros and cons that are described below:
Should we expand our business to Kingston?
Pros Score/10 Cons Score/
10Revenue 9 Barriers related to gov. 5
Brand Awareness 8 Currency fluctuation 6
Customers Base 8 Uneven Cash flow 7
Foreign Investors 5 Improper Control 5
Culture 9
Skilled team 7
Expended Market 6
Total Pros 52 Total Cons 23
Average Pros 7.43 Average Cons 5.75
From the table it is observed that there are multiple opportunities for Eco-fone while
expanding business in Kingston that are increase in income, enlarge customer base, acquire new
culture, huge market place etc. which help them to sustain for long in competitive environment.
At the same time, company also faces number of challenges due which some time it become
impossible for them to execute desired plans. Some major cons faced by Eco-fone are currency
Fluctuation. The average of strength to company are greater than drawbacks that demonstrate
that company must expand their business in Kingstone that help them to increase global image
and improve profitability.
TASK 5
(A)
As Eco-fone have already decided to grow business at international level so it is crucial for them,
to improve vital services and develop new highly technical premises which support them to run
business in profitable manner (Curado, Gazeau and Rodrigues, 2012). The price of new building
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in Kingston is around 400000 GBP which is negotiable upto 350000 GBP. In the below table
monthly expenses are calculated for next 15 year where interest rate is 7% to the loan amount for
every consecutive year.
Loan Value £350000
Total no of EMI 180
Annual Interest Rate 0.07
Monthly Interest Rate 0.00583
Monthly EMI Payment £3145.90
Total Loan Amount Payable £566261.81
Total Interest Payable £216261.81
(B)
 Royal bank of Scotland
 TBS
 HSBC – UK Mortgage Lenders
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 Lloyds Bank
 Together Commercial Mortgages
 Principality
 Think business loan
 Alliance & Leicester PLC
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TASK 6
In the report, it has been determined that Eco-fone is having its retail store in Richmond and
Putney and they both are getting favourable result as company provide different meaningful
services to customer. In respect to identify the net income, annual reports are prepared by
manager so that comparison are made and decision are made for future. Both stores use to
provide variety of mobile phone, accessories and hardware spare parts that aid to gain
success and run business in effective manner. Monthly information of both stores are
discussed below:
Particulars Putney Richmond
Mean 100 90
Standard Deviation 20 40
Sample data set 40 40
Total Net Daily
Takings
= 4000 (40*100) = 3600 (40*90)
The table shows that sample size of Richmond is 40, mean is 90 and Std.Dev is 40 and
overall net working is 3600, on the other side Putney sample size is 40, mean is 100 and Std.Dev
is 20 and the total net earning is 4000 which is greater than other store. In case if Richmond
desire to increase sales in upcoming year than they are needed to reduce variability which help
them to execute plans in proper manner and increase net earning.
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TASK 7
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Questionnaire is one of the most effective data collection method as it includes specific
number of responded actively taking part in propose research activity. The questionnaire related
with Eco-fone helps to ascertain that existing customer are satisfied with services offered by
company. In order to maintain a loyal customer base company use to provide additional benefits
to customer those are using their smartphone for at least 3 to 5 year. Company have given four
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rating out of five for the quality of phone, which is best for business and makes customer more
satisfied. Eco-fone has given effective training to their entire workforce as a result production
team is producing best quality product and other representative gives valuable sales and after
sales services to customer. As result it make user make happy and they further promote and
recommend about Eco-fone with their family and friends. With the increase in demand, company
always trying to add some special features with their product that will support them to easily
grow business and capture huge market share (Faisal Ahammad and Glaister, 2018).
TASK 8
In statics, the term Poisson distribution is related with best method that help to determine the
most valuable results to the number of time an event happen within particular period (Goldie,
2017). This is because it needs proper evaluation of probability with time and the happening or
non-happening of certain event. In respect to Eco-fone, it is very much correct that company use
to apply different kind of quality methods especially to the accounts section as they use to send
1000 bills on monthly basis. QA procedure of respective firm determine that the probability of
any invoice that is returned more than 3 time in a month is almost less than 15%. It is very much
important for company to have a proper understanding about statistical techniques that supports
them to predict about the improvement of goods produced by them in a specific year. Therefore,
in order to improve quality and forecast about their related issues company is required to practise
the Poission distribution procedure for the quality assurance.
TASK 9
CONCLUSION AND FINDING
From the overall report, it is concluded that smartphone are playing a major role in every
one’s life and is more beneficial for old age customer. As per the UK trend and collected
information it is ascertain that there is rapid increase in the usage of smartphone as large number
of application help in variety of ways to customer. It is also founded that most of the user in UK
are between age group of 24 to 75 and 71% of older user are most likely to attached with their
smart phone. Company is planning to expand their business in Kingston, Canada so there are
number of strength and weaknesses that are needed to be consider which in profitable business.
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