Eco-Fone Smartphone Market Analysis: UK Sales and Kingston Expansion

Desklib provides past papers and solved assignments for students. This report analyzes Eco-Fone's business.

ECO- FONE
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Table of Contents
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Task 3...............................................................................................................................................5
Task 4...............................................................................................................................................6
Task 5...............................................................................................................................................7
A).....................................................................................................................................................7
B).....................................................................................................................................................7
Task 6...............................................................................................................................................9
Task 7.............................................................................................................................................10
Task 8.............................................................................................................................................14
Task 9.............................................................................................................................................15
Task 10...........................................................................................................................................16
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Task 1
In the Deloitte, the organisation is working with the smartphones and accessories in the United
kingdoms. In the United Kingdom's currently is having the largest market of smartphones
compared to the laptops and tablet. The business has started in 2014; they had to earn very well
profit in the continuous years. Most of the peoples are buying the smartphones, which in group
age of 55-75. Most of the peoples are using smartphones to doing work in an easy way, less
time-consuming. There is a comparison between laptop, smartphones, and tablet with different
years (Deloitte, 2017).
As per the above picture showing that the smartphones are at the top in 2017 because the
smartphones are updating the trend with the desirable need from the customers. The smartphones
as compete with the laptop and tablet in 2014 there having very tuff competition in all the sector
of the market. The laptop is having an old market they are doing well and smartphones is
following the same in smartphones so they get easy work in a small unit.
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Task 2
Year Percentage
laptop Smartphones Tablets
2012 73 52 16
2013 76 62 36
2014 75 70 50
2015 79 76 60
2016 76 81 63
2017 78 85 68
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2012 2013 2014 2015 2016 2017
0
10
20
30
40
50
60
70
80
90
Laptops
Smartphones
Tablets
In the linear equation as in 2012 the laptop has in the top, the laptop is the first electronics part
compare to the smartphones and tablet so peoples are like more. In 2014 the smartphones have
crossed the line to the laptop and the smartphones have in the top in the current 2017 year. In the
current market, most of the peoples are addicted to smartphones. The smartphones having a
problem with the child they are using unusual things in the smartphones. Tablet has increased
rapidly from the year 2012 to 2015, most of the outlets are using the tablet for cost saving
(Deloitte, 2017).
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Task 3
According to Kelion, smartphones are boom sale in the United Kingdom. The smartphones are
having a sale in 55-75 year age group that having the 71% sale. In the past five years, peoples are
adopting smartphones. In the United Kingdom upper-level age group is adopting the
smartphones compare to the younger people. The smartphones are doing work as a laptop and
tablet and this having the small in size and it consumes less cost to use. The person of United
Kingdom is checking the smartphone in 15 minutes. All persons who are using the smartphones
70% of the public are using Facebook. Deloitte is suggesting to the research that the 55-75 year
age group is using the smartphones as compared to the youth group.
A growing number of works is done by smartphones like payment via mobile phone with the
app. It can be a book a cab with the help of an app in the smartphone. The smartphones are
having the largest market in the United Kingdom and it is selling the largest product to the 55-75
year of group compare to the young group. The smartphones are solving the problems in the easy
method, smartphones are having the easy method to understand in an easy way. The smartphones
are sung to the book the cab. The smartphones can be used at any time and it can easy to run with
different places.
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Task 4
Should we expand our business to Kingston?
Pros Score/10 Cons Score/10
Increased customer reach 9 Limited accessibility 8
Increased profit 10 Limited quality 6
Reduce competition 5 Loss of control 6
Increase resources 6 Increased capital requirement 6
New employees 6 Increased staff 7
Improve brand image 8 Increased pressure 6
Consumer awareness 8 More expenditure on infrastructure 7
Increased sales 9 More funds 10
Total pros 61 Total cons 56
Average pros 7.625 Average cons 7
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The organisation is expanding the business to the Kingstone, as per the pros and cons
organisation is having the most of the pros in a fever of the organisation. The average pros are
7.625 and the cons are 7, that meaning the organisation can ready to expand and the organisation
can improve the cons with market research and accounting tools used and it can take the decision
from the other analyse institution. In the profit of the organisation is creating the pros in having
the 10 that business can be expanded in Kington, so they will gate the large profit in the branch
with the creative strategies. The total pro is having the 61 and cons is having the 56, so they will
gate the large profit in the following branches of the Deloitte.
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Task 5
A): Calculation of monthly cost
Calculation of Monthly cost of a mortgage loan for Eco-fone
Loan amount 350,000
Loan term 15 year
Payment per year 12 year
Rate of interest 7%
Monthly Instalment payment – £ 3,146
B): Commercial mortgage lenders in the United Kingdom
Precise Mortgage: the Precise Mortgage is the type of financial institution is providing the
commercial mortgage for the residential and commercial mortgage. The mortgage will give in
the minimum cost of the interest.
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Aldermore: this is the type of mortgage organisation which wins speciality mortgage, it is
mainly used for the residential mortgage and commercial properties (Charleston, 2019).
Charleston Financial: this mortgage institution for the commercial use of the building and re-
mortgage for the organisation. The main focus on the properties for the re-arranging the field of
work with the market.
ROMA Finance: the ROMA finance mostly works on the broker that means the organisation
will work with the brokers and they are not following the customers.
Fleet Mortgages: the Fleet Mortgage is providing the mortgage on a different basis such as long
term basis and short term basis (Fleet Mortgages, 2019).
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Task 6
Two-tailed Z test
Hypothesis
Null Hypothesis = 0.05>H0<0.05
Information’s given
Particular Amount Amount
Mean £100 £90
Standard Deviations £20 £40
Sample Size 40 40
Formula -
Z Test = 1.4142
The null hypothesis is a hypothesis, it attempts to show nothing changes in the field of numbers.
This hypothesis can be done on the accuracy in the answer there are no changes will be created
in the field of the work. The hypothesis is used in the statistics it is used in very less part of the
organisation (Minitab, 2017).
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Task 7
Calculation of mean
Question 1 Last time usage
Question 1
X F
1 25
2 20
3 12
4 27
5 19
Mean 20.6
Question 2 how long mobile used
Question 2
X F
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