Eco-Fone Business Expansion Report: 2019 UK Market Analysis

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REPORT FOR ECO-FONE
Date: April ??, 2019

Report for Eco-Fone 2019
Introduction
Insert text(short scene setting paragraph) approx. 100 words
This report is based on the smart-phones market in the United Kingdom. Recently it is seen
that technology has been developed more and this will encourage every technology company to
come and join. Eco-Fone is one of the companies which is also related to the technology and
manufactured smart-phones and related accessorises. This report contains various information
of the business market and provides information to the company management whether
expansion of business is suitable in terms of profits and other business factor. This is based on
various pros and cons. Use of z-test and Poisson distribution also uses.
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Report for Eco-Fone 2019
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
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According to the Deloitte report, it has been seen the smart-phones popularity is increased
every day due to as it is most useable by the people of the UK. So as the increased of mobile
phones, it also increased and improved the technology so that customers attract towards the
smart-phones and they can buy for the personal purpose. The given report suggests the UK
population is 33.5 out of which 32 million people are engaged in their respective work to live
life. This data is related to the workforce of the population. It is found that half of the total is
busy with their smartphones uses, and they were used mainly all-time in a day but some use
once in a day. The reason they have not some work related to phones. The population of
worker used their phones usually for e-mail purpose, calendar and making calls to their
relatives or friends. Most of the applications are easy and difficult to use and access. The above
mention applications are considered easy and difficult applications alike legal information
provided and others that aid user to use. Smart-phones are used based on modest by focusing
on workflow instead of others. Smart-phones also provide benefit to the workers who need a
job just require to walk only a few steps (Deloitte, 2015). This device helps in providing
conceive information on time so that further action can be taken.
Email Making standard calls Calendar
management Viewing documents
0
10
20
30
40
50
60
70
80
90
2017
2016
This chart represents two years which shows the uses of mobile phones by the people of the
UK according to fulfill their needs and demands which is created by the time and phones help
in fulfill such needs. This includes 4 activities which s conducted by smartphones only.
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Report for Eco-Fone 2019
1.2 Forecasting the UK Adult Smartphone use
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Items 2012 2013 2014 2015 2016 2017
laptop 73 76 75 79 76 78
Smartphone 52 62 70 76 81 85
Tablet 16 36 50 60 63 68
2012 2013 2014 2015 2016 2017
0
50
100
150
200
250
Tablet
Smartphone
laptop
Above chart is based on the line graph which shows the uses of the laptop, mobile phone and
tablet in a different year (Burtini, et. al., 2013). It shows that in all the 3 things (mentioned
above) are increased every year, it means uses of these is increased each year because of
recently all of are more important and considered as part of life which can easy to live and can
do anything just by touch. Hence this will create an increment of using electronic items each
year. From the given year, it can be said that the adoption rate of these things is also been
increased in the future period (upcoming year i.e. 2018 and 2019). The increment in the laptop,
phones, and table in 2018 is over 78, 85 and 68 respectively and in 2019 it also increases in
2018 over 2017.
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Report for Eco-Fone 2019
1.3Smartphones - A potential market for older customers
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Through this report, it aids in understanding the reasons behind the booming sale of mobile
phones in the smart-phones market industry in the UK. The report is prepared on the samples
considered from different people reactions. For the report, take 1.163 people and put questions
in front of them. It was seen that over 70% of people use their hand-set which is based on the
ages of 55 to 75 years. From the research, find population between this age group is more
attracted towards the use of smart-phones and they adopt new features built-in phones fast
(BBC, 2017). The report said that the use of smart-phones is less by the members of the
demographics in the last 5 years. Among the users of smart-phones, 50 % uses Facebook for
various activities like posting their photo, videos and for their purpose like chat with someone
and 20 % busy with their phones in every 15 minutes (BBC, 2017). According to the Deloitte
report, it said that the age group people are going to choose and buy premium products of
smart-phones and out of them also provide a phone to their children for the aim of the study.
The increment in the use of smartphones is also the following reasons:
Aid to make payment quickly
Aid to do anything like book taxi and others from one place.
Control and study anything across the world through the use of smart-phones.
Come into the market with advanced technology like provide facial recognition which helps in
unlocking the phone.
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Report for Eco-Fone 2019
1.4Feasibility of Expanding business to Kingston using Pros and Cons table
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As the company business activities are going in good condition and its sale is increasing. As
sale increase business profitability also increases. So the company now analysis various pros
and cons for deciding whether the expansion of business is beneficial to increase profits and
business aspect which increase company performance (Businesstoday, 2013). Value of pros is
more than the value of cons, it means the company can easily be adopted and expand business
in Kingston where the business of Eco-Fone is never operated in this area. As the company
expands its business it comes with various opportunities and aid in creating employments also
which is a contribution in the country economy through the increase of GDP (O'Neill, et. al.,
2013).
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Report for Eco-Fone 2019
1.5Costs of a New Building
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Cost of balding according to the owner of building = £ 400,000
Final price after a change in price = £ 350,000
As it is already given that Eco-Fone company is a company of smart-phones and earn a good
income from its business. The company wants to expand its business need the additional
building to operate its business in Kingston. So the company takes a new building on lease on
the basis that it should pay a monthly installment of £ 3146 (approx.). This decision of taking
new building is based on the profit of the company earns over last years and expands business
for earning more income (O'Neill, et. al., 2013).
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Report for Eco-Fone 2019
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Report for Eco-Fone 2019
The above logos are related to the firm or company who are well known in the field of
commercial loans providing (Henderson, and Sheehan, 2018).
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Report for Eco-Fone 2019
1.6Testing the Possible Difference in Net Takings in the Two Shops
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The above is related to the Z-test and this is the formula for calculating mean with the use of Z-
test.
Answer is 1.41
It is recommended to the management of the Eco-Fone organization that they should drop to
expand business in another part of the world. The recommendation is based on the output and
hypothesis value because the output value is far less than the value of the hypothesis(Kelion,
2017).
The above problem of business is sorted with the use of Z-test. It is a statistic tool useable
when the two variables are given for determines which is best among the given variable. The
use of this is as to aid in decision making whether the expansion of business is good thinking
or not and the decision is taken after calculating hypothesis value. Z-test provides two
hypothesis values and on this based decision made (Chen, and Nadarajah, 2014).
0.05>H0<0.05 = no relation exist
0.05<H1>0.05 = relationship exist
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Report for Eco-Fone 2019
1.7Customer Satisfaction
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Report for Eco-Fone 2019
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