Eco-Fone Smartphones: A Comprehensive Business Performance Report 2019

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REPORT FOR ECO-FONE
Date: April ??, 2019

Report for Eco-Fone 2019
Introduction
Eco-Fone Smartphones is a company that has been selling smartphones and accessories since
2014 from two shops, one in Putney and one in Richmond.The success of the business has
been reflected by the stable growth in net profits since start-up.
Recently the company has become aware of two trends among their customers that affects the
business activity: while smartphones become popular among older customers, the gap in net
sales between the shops is increasing. To succeed in a changing market, business data analysis
is necessary for a better understanding of the risks and opportunities that this business might
confront.
This report aims to provide an analysis of the business concerns regarding product, customer
and financial information.
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Report for Eco-Fone 2019
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
Smart phones are the new trendy and handy inventions now a day. In today’s world smart
phone became a big demand for everyone in the society. According to the study, half of the
population involved in job hardly used their smart phones for their work related to their
business. The most common usage of the smart phone among workers in mid 2017: email (42
per cent) voice call (38 per cent) application of calendar (27 per cent). UK is a highly
populated country having approx 33.5 million people out of which 32 million are doing job and
involve in employment. The applications which are easier to use and can be used with great
ease are used more as compared to the application which are complex and hard in use, which
means difficult application having lower usage among the workers and the workers are not able
to use the complex applications with great ease. According to the research 43 per cent of
workers use whatsApp once in a day. The view is that there are many unofficial smart phone
applications, which are widely used in the enterprises such as: photo application, quick
messaging, and navigation. There is little usage of the smart phone applications which are
related to work flow rather than communication. According to the survey above said discussion
is the overview of the mobile which is taken from the UK market.
Usage of smart phones for work related activities in 2016-17:
2016 2017
1. Email 41% 37%
2. Making standard calls 33% 32%
3. Calendar Management 3% 0%
4. Making voice calls using internet 6% 4%
5. Submitting Expenses 4% 3%
6. Others 3% 2%
7. Accessing the company’s intranet 6% 6%
8. None of these 44% 50%
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Report for Eco-Fone 2019
Hence smart phone is idle device for workers who respond instantly to the contextual
information on timely basis and accordingly.
1.2 Forecasting the UK Adult Smartphone
2011 2012 2013 2014 2015 2016 2017 2018
0%
10%
20%
30%
40%
50%
60%
70%
80%
Series2
Linear (Series2)
Axis Title
Axis Title
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Report for Eco-Fone 2019
2011 2012 2013 2014 2015 2016 2017 2018
0%
10%
20%
30%
40%
50%
60%
70%
80%
Series2
Linear (Series2)
Smart phone
Axis Title
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Report for Eco-Fone 2019
2011 2012 2013 2014 2015 2016 2017 2018
0%
10%
20%
30%
40%
50%
60%
70%
80%
Series2
Linear (Series2)
Tablet
Axis Title
Linear equation provides you the effective analysis of the data by which it is easy to understand
the task through the linear equations. It helps to know the data in static form or we can say in a
liner chart. In above there are 3 line charts are discussed which indicates separate and distinct
data analysis of each line chart. The first line chart is of laptop which indicates the fluctuations
in the percentage criteria hence variable in nature. Second line chart is a chart of smart phone
which shows the positive impact. Third line chart is of tablet which show the positive impact
means increasing impact during the year. Linear charts are the mechanism which helps in
analyzing and converting the raw data into the useful information which can be helpful in
interpretation of data it is based on the statics. Linear equation or line chart helps in
understanding the information in easy and effective way. Line charts are the essential tool for
analyzing and interpreting data in the useful manner. Hence all the 3 line charts indicates
different analysis of data of each particular referred in the equation, and also shows the
positive, negative, and fluctuating impacts during the year in the line charts. Second and third
line charts are better as compared to first one (Cochran, 2016).
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Report for Eco-Fone 2019
1.3Smartphones - A potential market for older customers
Market study shows that 71% of 55 to 75 older now having app capable handy and trendy
handset. According to the survey about 20% said that they checked their smart phones
within 15 minutes of waking compared with a national average of 56%. And about 50%
had installed Facebook compared to 70% figure of all adult. The study also shows that age
group has seen rapid adoption rate than any other over the past five years. It has been also
seen that members of demographic region tended to use their smart phones less as
compared to younger people. Delloit suggested that the 55 to 75 years old people having
higher than average wealth so they buy more expensive or premium handsets. Research
also shows that some first buyers might have felt forced to make purchase. Smart phones
having the facility of faster online payment which is more secure, reliable, easier and faster
which reduces chances of risk in payment mode. Facial recognition is also very popular
mechanism among the users, research also indicates that older people likes the idea of
being able to just pick up a phone and look at it, rather than using buttons or type
passwords. Therefore according to the survey new features of the smartphones are liked by
the older people.
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1.4Feasibility of Expanding business to Kingston using Pros and Cons table
Pros Score/10 Cons Score/10
Face Recognition
feature
8 Health issue 7
camera 8 Poor social interaction 8
Educations 7 Extra work 8
privacy 9 Cost consuming 9
Instant communication 10 Privacy threats 6
Web surfing 7 Addiction 10
Total pros 6 Total cons 6
Average pros 8.1 Averages cons 8
Here we discussed about the various pros and cons and also given some scores which suggest
the company to operate and expand itself. In the above analysis it is clear that average pros are
higher than average cons, therefore company can expand itself and operates globally with the
motive of increasing profitability.
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1.5Costs of a New Building
Calculation of Monthly installments for mortgage loan for eco-fone worth 3,50,000 for 15
years.
Calculation of Monthly cost of Mortgage Loan for Eco- Fone
Loan Amount
Loan Term
Payment per year
Rate of Interest
3,50,000
15 years
12 years
7%
Monthly Installment Payment- £ 3,146.
B. Well known commercial banks in UK who lends the money.
1. Llyods: This bank is retail and commercial bank with the branches across the England. It
involves in various types of financial services like, retail banking, mortgage loans etc. This
bank provides the financial services which seeks to reduces the burden of the loan seekers or
their clients (Anderson, et. al., 2016).
2. HSBC: HSBC is also one of the popular and largest banks in the U.K which offers the range
of mortgages which suits and tailored the needs of the customers.
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Report for Eco-Fone 2019
3. Nationwide: It is a building society based on the British financial cooperative society,
which is the second largest cooperative society in the United Kingdom. Nationwide is always
there for their clients to ease the burden of loan and Mortgage.
4. Royal bank of Scotland (RBS): This bank offers and explores the types of Mortgages and
explains how they are different from others. This bank provides the financial services in the
United Kingdom which is the part of royal bank of Scotland.
5. Barclays: Barclays is one of the famous multinational banking and finance service company
which provides various financial services like lending money, mortgage loans, retail lending.
1.6Testing the Possible Difference in Net Takings in the Two Shops
Z test tool is a statistical tool use to analyze the difference between the two population means
whether they are same or different, when the variances are known in advance and the size of
the sample is large (n>30). The Z test is more significant as compared to the student’s t- test
because z test has distinct values for each sample size, whereas the t-test has separate sample
size that’s why t-test works more smoothly, efficiently, and effectively. Therefore many of the
statistical tests are based on the pre known variances. While T-test is based when the
population is unknown and the size of the sample is not large. Z-test is also known as the
hypothesis test Oftenly, null offer common view of something wile hypothesis is that the
researcher believes that was the really cause of phenomenon. A null hypothesis (HO) test is
that test which the person who research try to nullify the result. It comes between -0.5>n<0.5.
(Anderson, et., al., 2016).
There are many types of test that are used in statistics. The one test is z used in the following
conditions:
 Independent data should be there.
 Data normally distributed.
 Select data randomly from the population, where every item gets an equal chance of being
selected.
 Equal sample size.
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Report for Eco-Fone 2019
 Size of the sample is more than 30
From the analysis of given case study,
1.41
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